证券研究报告|公司点评报告 [Table_Date] 2026 年 01 月 28 日 [Table_Title] 全球首个原生 AI 平台，开启全新产品周期 [Table_Title2] 长城汽车(601633) [Table_Summary] 事件概述 根据官方微博，1 月 16 日，长城汽车发布全球首个原生 AI 全 动力汽车平台——归元平台。该平台以"活字印刷术"智慧为 设计灵感，构建"可拆、可配、可进化"的底层架构，是行业 内唯一兼容 FCEV 氢燃料、ICE 高效燃油、BEV 纯电、HEV 油电 混动、PHEV 插电混动五种动力形式的全动力平台，可实现"一 车多动力、一车多品类"的灵活适配。 ► 基于归元平台将推出超级 Hi4 插混平台，纯电续航高达 363 公里 超级 Hi4 平台将配备市面上罕见的 4 挡混动专用变速箱，支持 2.0T 专用发动机和高能量密度电池包、270kW 的后桥电机。系 统应用 800V 高压电气架构、2.0T 高效混动专用发动机、4 挡混 动专用变速箱、270kW 碳化硅后桥、以及大容量、高能量密度的 电池包，结合全场景智能油电协同策略，以平台 D 级 SUV 为例： ...

Core Viewpoint - The launch of Great Wall's original AI all-powerful vehicle platform, the Guiyuan platform, emphasizes a design philosophy that simplifies complexity and returns to authenticity, aiming to create independent "technical movable types" for flexible combinations and scalable development [2] Group 1: Platform Features - The Guiyuan platform is built on three major breakthroughs: power revolution, original intelligent transformation, and safety innovation [2] - The power layer supports five different power forms, with diesel hybrid models achieving a 9% reduction in fuel consumption and a 40% improvement in acceleration, suitable for diverse global scenarios [2] - The intelligent aspect utilizes original AI as a foundation, breaking down over 300 functional units for dynamic scene-based responses [2] - In safety, the platform introduces a continuous working condition verification dummy, establishing a full-loop closed system of "prediction-intervention-protection" [2] Group 2: Product and Market Strategy - Leveraging Great Wall's 30 years of "forest ecosystem" full-stack self-research system, the Guiyuan platform can cover seven product categories and plans to launch over 50 global vehicle models [2] - The event showcased the integration of ancient craftsmanship with modern vehicle manufacturing technology, symbolized by the printing of "Great Wall Guiyuan" on rice paper [2] - Great Wall aims to use this platform as a "super mother body" to convey the strength of Chinese manufacturing and tailor high-quality vehicles for global users [2]

Core Insights - Ant Group's Ant Data Science officially launched FAIR Trusted Data Space 4.0 at the Yunqi Conference, integrating native AI capabilities for data development, operation, analysis, and flow [1][3] Group 1: FAIR 4.0 Features - FAIR 4.0 enhances data infrastructure capabilities, integrating privacy computing, blockchain, and data sandbox technologies to ensure efficient data resource communication under compliance and security [3] - The platform upgrades its multi-modal data processing capabilities, simplifying the integration of various data types such as relational databases, images, text, audio, and video into unified services [3] - A highlight of FAIR 4.0 is the Data Agent, which can understand natural language commands and perform complex data processing and deep analysis, significantly improving data analysis efficiency [3] Group 2: Strategic Goals and Collaborations - The design goal of FAIR 4.0 is to release data value without professional barriers, integrating native AI deeply with data spaces to enhance understanding and value extraction throughout the data lifecycle [5] - Ant Group is actively promoting the application ecosystem and operational capabilities of FAIR 4.0, with implementations in four key areas: new energy, automotive, cross-border trade, and credit [5] - On the launch day, Ant Group signed cooperation agreements with various companies to establish trusted data spaces, aiming to innovate data element application scenarios through collaborative operations [5]

Core Viewpoint - Huawei's rotating chairman Xu Zhijun emphasized the progress and challenges of the HarmonyOS ecosystem during his keynote speech at the HarmonyOS Ecological Conference 2025, stating that while significant advancements have been made, the ecosystem is still in the introduction phase and has room for improvement [1][2]. Group 1: Progress in HarmonyOS Ecosystem - The head applications of the internet have adapted to HarmonyOS, and mid-tail applications are gradually joining, indicating that the ecosystem is fundamentally usable [1]. - A large number of SDKs across 21 categories, including security, media, and gaming, have been adapted to HarmonyOS, enhancing application development efficiency [1]. - Products equipped with HarmonyOS have demonstrated significant advantages in connectivity, speed, power consumption, smoothness, security, battery life, photography, and AI capabilities due to core technologies like distributed architecture, soft bus, microkernel, and native AI [1]. Group 2: Challenges and Call to Action - Despite the advancements, there are still gaps in achieving an "extreme" user experience, with some applications lacking "capillary-level" functionalities that could hinder user adoption [2]. - The high level of digital application penetration in China's mobile internet poses greater challenges for the development of the new ecosystem [2]. - Xu Zhijun called for developers to enhance the functionalities of HarmonyOS applications, encourage enterprises to adapt internal applications, and for existing Huawei smartphone users to upgrade to HarmonyOS to promote its advancement [2].

Core Viewpoint - The company reported a slight decline in 2024 performance, with a net loss, but the first quarter of 2025 showed signs of stabilization in revenue growth [1][2]. Financial Performance - In 2024, the company generated revenue of 1.44 billion yuan, a year-on-year decrease of 2.8%, and reported a net loss of 163 million yuan, shifting from profit to loss [1]. - For Q4 2024, revenue was 387 million yuan, remaining flat year-on-year, with a net loss of 158 million yuan [1]. - In Q1 2025, revenue reached 380 million yuan, a year-on-year increase of 6%, but the net loss was 32 million yuan, indicating a shift from profit to loss [1]. Product Line Performance - In 2024, the core video creative product line generated revenue of 961 million yuan, remaining stable year-on-year, while other product lines saw slight declines [2]. - The company maintained high investment in sales and R&D, with a sales expense ratio of 59%, up over 10 percentage points year-on-year, and an R&D expense ratio of 30.7%, up 3 percentage points [2]. - In Q1 2025, revenue growth stabilized for core products, with mobile revenue from the video creative product "Filmora" increasing by over 100% [2]. AI Revenue Growth - In 2024, revenue from native AI applications reached approximately 67 million yuan, showing a year-on-year growth of over 100% [3]. - In Q1 2025, revenue from native AI applications was 32 million yuan, nearly half of the total for 2024 [3]. - The company expects native AI revenue to continue growing, projecting over 120 million yuan in 2025 [3]. Profit Forecast and Valuation - The company has adjusted its 2025 revenue forecast down by 12% to 1.597 billion yuan and net profit forecast down by 81% to 31 million yuan [4]. - The 2026 revenue forecast is set at 1.796 billion yuan, with a net profit forecast of 83 million yuan [4]. - The company maintains an outperform rating with a target price of 75 yuan, reflecting a 37% upside potential based on a 9x P/S ratio for 2025 [4].