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长城汽车总裁穆峰:让汽车制造进入灵活组合新阶段
Zheng Quan Ri Bao· 2026-01-19 16:15
Core Viewpoint - The automotive industry is accelerating towards the deep integration of electrification and intelligence, with Great Wall Motors launching the "Guiyuan Platform," a new generation technology architecture centered on "native AI all-power platform," sparking discussions on new energy technology routes, platform strategies, and global competition dynamics [1] Group 1: Guiyuan Platform Features - The Guiyuan Platform is designed to address the lack of unified energy standards in the global market and the highly diversified user demands, offering diverse, efficient, and evolvable solutions [1][2] - The platform supports five power forms: FCEV (hydrogen fuel), BEV (pure electric), PHEV (plug-in hybrid), HEV (hybrid), and ICE (internal combustion engine), explicitly excluding range-extended vehicles due to their lower energy efficiency in high-speed scenarios [2][3] - The modular design of the Guiyuan Platform allows for flexible combinations in automotive manufacturing, moving away from traditional models where one platform corresponds to one power type and one vehicle model [3] Group 2: Global Market Adaptation - The platform aims to cater to different market preferences, regulatory requirements, and usage scenarios, enabling rapid responses to market demands without the need for new platform development [4] - The platform's design is aligned with the strictest global regulations, having collected data from 163 global scenarios, covering various markets including Europe, Southeast Asia, the Middle East, and South America [3] Group 3: Technological Innovations - The Guiyuan Platform incorporates the "native AI" concept, featuring the Coffee EEA4.0 electronic and electrical architecture, which includes over 2,000 standardized software capabilities and introduces dual VLA large models for enhanced vehicle capabilities [4] - The platform emphasizes evolvability, allowing for hardware upgrades through module replacements and continuous software upgrades via OTA to enhance AI capabilities and intelligent driving functions [4][5] Group 4: Future Plans - The first model based on the Guiyuan Platform, a new flagship SUV under the Wey brand, is set to launch in the third quarter of 2026, with plans to cover seven vehicle categories to support Great Wall Motors' production and sales target of 1.8 million units in 2026 [5] - The shift from competing on cost and configuration to competing on technological systems and platform capabilities marks a significant step for Chinese automotive brands in participating in global competition [5]
长城归元平台,汽车界的“活字印刷术”
Di Yi Cai Jing· 2026-01-19 04:34
Core Insights - The rise of China's automotive industry brings both speed and hidden risks, with Great Wall Motors launching the Guiyuan platform to redefine the relationship between technological innovation and user value [1][4] - The Guiyuan platform innovates by breaking traditional mechanical thinking, creating the world's first native AI all-power platform, which allows for a modular approach to vehicle design [2][4] Technological Innovation - The Guiyuan platform features over 300 reusable functional units, akin to movable type in printing, enabling seamless collaboration across different vehicle models and scenarios [2][4] - The platform's architecture allows for a "disassemble, configure, and evolve" approach, emphasizing user experience and cultural relevance in automotive design [4][12] User Experience Enhancements - The platform addresses evolving consumer expectations by offering comprehensive adaptability across various driving scenarios, moving beyond the traditional utility of vehicles [5][6] - It supports five powertrain types: plug-in hybrid, intelligent hybrid, pure electric, efficient fuel, and hydrogen fuel, showcasing industry-leading capabilities [6][8] Performance and Efficiency - The platform includes advanced components such as an 800V high-voltage electrical architecture and a 2.0T efficient hybrid engine, achieving a WLTC comprehensive range of 1393 kilometers, the highest in its class globally [8][9] - The platform's design allows for rapid charging capabilities, alleviating range anxiety for users [8][9] Safety and Intelligence - The platform incorporates a Coffee EEA 4.0 electronic architecture, enhancing the vehicle's ability to predict risks and understand user emotions, thus improving safety [9][12] - It shifts safety strategies from passive to proactive, creating a comprehensive safety chain through innovative structural and battery safety measures [9][12] Commitment to User Value - The Guiyuan platform is designed to meet user expectations for reliability and cost-effectiveness, ensuring that users can trust their vehicle investments [12][13] - The platform's architecture reduces maintenance costs and enhances the resale value of vehicles, addressing user concerns about ownership expenses [12][13] Strategic Vision - The development of the Guiyuan platform is a result of Great Wall Motors' long-term commitment to self-research and a comprehensive industry chain approach, positioning the company as a leader in the transition from a manufacturing powerhouse to a manufacturing stronghold [13][15] - The platform represents a significant shift in the development philosophy of the Chinese automotive industry, reflecting a blend of cultural heritage and modern technological capabilities [15]