Group 1: Frozen Food Market - In Q2 2025, the frozen food category was the only segment to achieve positive growth, with sales increasing by over 1% year-on-year, amidst a decline in beverages, snacks, and dairy products [1][5][14] - Frozen sausages saw remarkable performance, with sales soaring over 30% year-on-year, maintaining growth for four consecutive quarters and capturing a market share exceeding 6% [1][29] - The pizza category experienced explosive growth, with sales skyrocketing over 50% year-on-year, particularly in the small-sized pizzas priced between 10 to 15 yuan [1][34] Group 2: Instant Food Market - The overall instant food market declined by 10.1%, but instant noodles emerged as the best-performing subcategory, leveraging price increases to enhance category value [2][10] - Korean-style spicy noodles dominated the flavor segment with an absolute market share of nearly 48%, significantly outpacing other flavors [2][23] - Brands like Bai Xiang and Samyang showed strong performance, with Bai Xiang achieving six consecutive quarters of market share growth and Samyang's sales in the spicy noodle segment increasing by over 20% [2][20] Group 3: Consumer Trends and Innovations - The report highlights a "kitchen efficiency revolution" driving product innovation and brand changes, focusing on convenience, taste, and personalization [2][10] - The rise of air fryers, with cumulative sales surpassing 100 million units, is reshaping the competitive landscape for frozen foods [1][26] - New product adaptations, such as the collaboration of traditional foods with modern branding and the restructuring of pizza specifications, reflect changing consumer preferences [2][10]