此次空刻安格斯厚牛意面升级，核心亮点聚焦于对"高端肉材"的极致追求，尽显行业领先者的格局。空刻从全球严选谷饲安格斯牛，将牛肉添加量提升至 29%，采用厚度达2.5cm的原块厚切工艺——原切牛肉能紧锁肉汁，脂肪融化释放浓郁奶香与坚果香，每一口都兼具"肉感澎湃"与"风味醇厚"的双重享受。 此外，菌菇组合与黑胡椒工艺的同步升级，也为这份高品质体验增添了更多风味层次。 空刻始终重视原料的质量把控，致力于在产品中践行对高品质的追求。此次产品升级，是空刻在"优质食材"应用上的一次重要突破，旨在为消费者提供更多 选择，并以实打实的品质升级，助力行业对轻烹意面肉材标准的持续优化。 作为轻烹意面领域率先推进食材溯源的品牌，空刻持续深耕全球优质食材供应链。从新疆番茄产区的溯源，到如今将齐齐哈尔列为安格斯牛肉的核心原产地 之一，空刻每一次选材都遵循"星级标准"，不断寻找世界级优质原产地，建立透明、可溯源的食材合作体系。 在方便速食领域，消费者对品质的需求日益增长，行业整体处于从"便捷优先"向"质速兼顾"转型的过渡阶段。产品供给更应跟上消费升级的步伐，空刻以引 领者姿态主动入局，用硬核产品力击穿市场痛点，此次升级的安格斯黑椒厚牛配双 ...

Group 1 - The core idea of the articles emphasizes the dynamic balance between competition and cooperation in business, highlighting how brands can evolve together in a competitive landscape [1] - The "2025 Meituan Instant Retail Brand Conference" was held in Beijing, focusing on how brands can leverage AI to gain insights into consumer demand and optimize supply [2] - In the first eight months of this year, Master Kong's instant noodle business led the market in instant retail sales, winning the "Golden Flash Award" from Meituan, marking it as the only award-winning brand in the instant food industry [4][6] Group 2 - The rise of instant retail is transforming consumer behavior from emergency needs to lifestyle choices, with the market expected to exceed 4.5 trillion yuan by 2030 [5] - Master Kong has strategically embraced new channels, achieving significant breakthroughs in supply optimization and targeting specific consumer groups, such as late-night snackers and students [5][10] - The launch of the new product "He Mian" targets the instant retail market, designed for dinner consumption, and has been well-received through online promotions [8][9] Group 3 - Master Kong's collaboration with Meituan has led to a dual growth in user engagement and sales data, particularly in late-night and campus scenarios [10][13] - The "Kang Shifu Late Night Noodle Shop" marketing initiative aims to capture the late-night snack market across 179 cities, integrating with youth culture and events [15] - The company is leveraging Meituan's delivery capabilities and extensive user base to enhance sales and market presence, positioning itself for sustainable growth in the evolving instant retail landscape [16]

华夏时报记者 周梦婷 北京报道 近日，麻六记的爆款产品"酸辣粉"因食品安全问题引发争议。7月28日，麻六记官方微博发布声明，回 应部分消费者关于麻六记酸辣粉（270克规格）存在的相关问题，承诺将加强供应链管理并深化驻厂监 督机制等。此前，其代工商四川白家阿宽食品产业股份有限公司（下称"白家阿宽"）也就此事件作出说 明。 麻六记近年凭借汪小菲的离婚事件迅速走红，这也使得该品牌高度依赖汪小菲及其母亲张兰的个人IP。 随着两人抖音账号被封，麻六记在抖音的销售额已出现明显下滑。如今叠加食品安全问题，在赛道竞争 加剧下，其未来发展也面临更多不确定性。 根据官网，麻六记共有60余款电商产品，品类包括方便速食、生鲜、底料蘸料、零食小吃等，其中酸辣 粉速食系列等累计销售超1.5亿桶，是其王牌产品。虽然产品众多，但目前公开资料显示，麻六记尚未 建立自有生产工厂，其产品主要采用代加工模式。林岳对本报记者表示，"代工生产模式本身不是问 题，是一种敏捷的轻资产运营模式，其关键在于品控机制完善和执行的监督上，比如标准执行偏差、质 检环节滞后、权责界定模糊、利益分配失衡等等，这些问题每一个都是定时炸弹，最终伤害的是品 牌。" 同时需要注 ...

Core Viewpoint - The recent food safety issues surrounding the popular product "Suan La Fen" from Ma Liu Ji have raised significant concerns, leading to a decline in sales and brand reputation, particularly after the suspension of key personal accounts associated with the brand [1][2][3]. Group 1: Food Safety Issues - Ma Liu Ji's "Suan La Fen" has faced quality problems, with reports of product recalls due to insufficient disinfection during production, resulting in shortened shelf life and potential mold [2][3]. - The company has committed to enhancing supply chain management and improving on-site supervision mechanisms in response to the food safety crisis [1][2]. Group 2: Brand Dependency and Market Position - The brand's rapid rise was heavily reliant on the personal IP of Zhang Lan and Wang Xiaofei, whose social media accounts have been banned, leading to a noticeable drop in sales on platforms like Douyin [1][4]. - Ma Liu Ji's flagship product, "Suan La Fen," has sold over 150 million units, but the brand lacks its own production facilities, relying on contract manufacturing, which poses risks related to quality control [3][5]. Group 3: Competitive Landscape - The instant food industry is becoming increasingly competitive, with traditional giants like Kang Shifu and emerging brands like Li Zi Qi and Man Xiao Bao vying for market share [5]. - Ma Liu Ji's pricing strategy for "Suan La Fen" is not competitive, with its product priced higher than similar offerings from competitors, which could further impact its market position amid the ongoing food safety concerns [5]. Group 4: Recommendations for Future Strategy - Experts suggest that Ma Liu Ji should reform its supply chain and enhance quality control measures, rather than relying solely on contract manufacturers [5]. - The company is advised to diversify its business model and reduce dependence on personal IP and online live-streaming channels to improve resilience against market fluctuations [5].

Core Viewpoint - The recent food safety issues surrounding the popular product "Suan La Fen" from Ma Liu Ji have raised significant concerns, leading to a decline in sales and brand reputation, particularly after the suspension of key personal accounts associated with the brand [2][3][6]. Group 1: Food Safety Issues - Ma Liu Ji's "Suan La Fen" has been involved in a food safety controversy, with reports of product recalls due to insufficient disinfection during production, resulting in shortened shelf life and spoilage [3][5]. - The company has committed to enhancing supply chain management and implementing stricter on-site supervision to prevent future issues [2][3]. - The recall affected specific batches of the product, and the company has initiated a comprehensive recall process [3][5]. Group 2: Brand Dependency and Market Position - The brand's rapid rise was significantly influenced by the personal IP of Zhang Lan and Wang Xiaofei, but their recent account suspensions on Douyin have led to a noticeable drop in sales [2][6]. - Ma Liu Ji's sales on Douyin have seen a drastic decline, with recent figures showing a drop from 500,000-750,000 to only 50,000-75,000 in a short period [6]. - The competitive landscape in the instant food sector is intensifying, with both traditional giants and emerging brands vying for market share, putting additional pressure on Ma Liu Ji [6][7]. Group 3: Operational Challenges - Ma Liu Ji operates primarily through a contract manufacturing model, which poses risks related to quality control and production standards [5][7]. - The company has not established its own production facilities, relying on third-party manufacturers, which complicates the assurance of product uniqueness and quality [5]. - Experts suggest that Ma Liu Ji needs to reform its supply chain and improve quality control measures to mitigate risks associated with its current operational model [7].

Core Insights - AIRMETER successfully leveraged precise marketing strategies and multi-channel collaboration during the 618 shopping festival, achieving over 1.7 billion yuan in online sales and maintaining its position as the top brand in the instant pasta category on major platforms [1] Group 1: Marketing Strategies - The collaboration with celebrity He Haonan as the brand ambassador injected new energy and connection with young consumers, resulting in over 1 billion brand exposure and sales exceeding 3 million yuan within 24 hours of the announcement [2] - The partnership with top food influencer "Special Ula La" created a new marketing model combining short video promotion and live streaming, leading to over 40 million brand exposures and sales surpassing 6.6 million yuan in a single session [4][5] Group 2: Product Innovation - The launch of a new instant noodle series during the 618 promotion achieved sales exceeding 10 million yuan, featuring unique flavors that cater to various dining scenarios [10] - The introduction of the "Corn Pig Soft Bone Baby Noodle" series specifically targets the needs of parents dealing with picky eaters, achieving significant sales growth and enhancing brand influence in the niche market [10] Group 3: Brand Experience - The collaboration with Disney IPs created a multi-dimensional brand experience, successfully extending the consumer base to include pet owners and enhancing emotional connections through themed products [7][8] - The brand's focus on emotional resonance and social value has transformed simple food products into emotional carriers, elevating the consumer experience beyond mere sustenance [12] Group 4: Future Outlook - The impressive performance during the 618 festival reflects the unique value and strong potential of AIRMETER in the food sector, motivating the company to continue prioritizing product innovation and consumer value [13]