2）同店：25H1同店销售同比下滑1.0%，主要系2022年12月后新进入市场门店前期销售势能强劲的高基 数影响，分拆来看，25H1一线城市同店维持正增长且2022年12月前的市场同店正增长。单店日均销售 额1.3万元。 智通财经APP获悉，天风证券发布研报称，达势股份(01405)是披萨赛道龙头，具备较强成长性，有望在 中国市场实现不断扩张，看好后续的门店拓展、降本提效及总部费用摊薄下的盈利能力改善。根据 25H1业绩，维持25-27年盈利预测，预计25-27年经调整净利润为1.7/2.7/3.8亿元，维持"增持"评级。 天风证券主要观点如下： 公司发布25H1业绩公告 25H1，收入25.9亿元、同比增长27.0%，门店层面经营利润3.8亿元、同比增长28.0%，门店层面经营利 润率14.6%、同比24H1提升0.1pct、环比24H2提升0.2pct，经调整净利润0.9亿元、同比增长79.6%，经调 整净利率3.5%、同比24H1提升1.0pct、环比24H2持平。 开店及门店运营：全年开店目标已锁定约98%，成熟市场维持同店正增长 1）门店扩张：截至25H1末门店总数1198家、同比增长31.1%，2 ...

天风证券主要观点如下： 天风证券（601162）发布研报称，达势股份(01405)是披萨赛道龙头，具备较强成长性，有望在中国市 场实现不断扩张，看好后续的门店拓展、降本提效及总部费用摊薄下的盈利能力改善。根据25H1业 绩，维持25-27年盈利预测，预计25-27年经调整净利润为1.7/2.7/3.8亿元，维持"增持"评级。 公司发布25H1业绩公告 25H1，收入25.9亿元、同比增长27.0%，门店层面经营利润3.8亿元、同比增长28.0%，门店层面经营利 润率14.6%、同比24H1提升0.1pct、环比24H2提升0.2pct，经调整净利润0.9亿元、同比增长79.6%，经调 整净利率3.5%、同比24H1提升1.0pct、环比24H2持平。 开店及门店运营：全年开店目标已锁定约98%，成熟市场维持同店正增长 1)门店扩张：截至25H1末门店总数1198家、同比增长31.1%，25H1净开店190家，截至8月15日额外净开 43家门店，另有27家门店在建、35家门店已签约，有望实现2025年300家的开店目标(全年开店目标已锁 定约98%)。分城市看，25H1末一线城市市场门店数515家、同比增长3. ...

Core Viewpoint - The company reported strong growth in revenue and adjusted net profit for the first half of 2025, indicating robust operational performance and effective cost management strategies [1][2][3] Financial Performance - Revenue for 25H1 reached 2.59 billion yuan, a year-on-year increase of 27.0% - Operating profit at the store level was 380 million yuan, up 28.0% year-on-year, with an operating profit margin of 14.6%, an increase of 0.1 percentage points from 24H1 and 0.2 percentage points from 24H2 - Adjusted net profit was 90 million yuan, a significant year-on-year increase of 79.6%, with an adjusted net profit margin of 3.5%, up 1.0 percentage points from 24H1 and stable compared to 24H2 [1][2] Store Expansion and Operations - The company aims to achieve approximately 98% of its annual store opening target, with a total of 1,198 stores by the end of 25H1, representing a 31.1% year-on-year increase - In 25H1, the company opened 190 new stores, with an additional 43 stores opened by August 15, and 27 stores under construction, aiming for a total of 300 stores by 2025 - By the end of 25H1, the company had entered 48 cities, with 9 new cities added in 25H1 [1][2] Same-Store Sales and Membership - Same-store sales declined by 1.0% in 25H1, primarily due to high base effects from new market stores opened after December 2022 - Revenue from first-tier markets was 1.08 billion yuan, a year-on-year increase of 7.2%, while revenue from non-first-tier markets reached 1.51 billion yuan, up 46.6%, accounting for 58.2% of total revenue, an increase of 8 percentage points year-on-year - Membership numbers reached 30.1 million by the end of 25H1, a 55% year-on-year increase, with membership contributing 66.0% of total revenue, up 2.4 percentage points [2][3] Cost Management - Raw material cost ratio remained stable at 27.3%, while overall employee compensation expense ratio decreased by 1.1 percentage points to 33.8% - Store-level employee cash compensation ratio increased by 0.3 percentage points to 27.7%, while headquarters employee cash compensation ratio decreased by 0.4 percentage points to 5.1% - Rent expense ratio was 10.0%, depreciation expense ratio was 4.8%, and advertising and promotion expense ratio was 5.3%, all remaining relatively stable year-on-year [2]

天风证券（601162）发布研报称，达势股份(01405)是披萨赛道龙头，具备较强成长性，有望在中国市 场实现不断扩张，看好后续的门店拓展、降本提效及总部费用摊薄下的盈利能力改善。根据25H1业 绩，维持25-27年盈利预测，预计25-27年经调整净利润为1.7/2.7/3.8亿元，维持"增持"评级。 天风证券主要观点如下： 公司发布25H1业绩公告 25H1，收入25.9亿元、同比增长27.0%，门店层面经营利润3.8亿元、同比增长28.0%，门店层面经营利 润率14.6%、同比24H1提升0.1pct、环比24H2提升0.2pct，经调整净利润0.9亿元、同比增长79.6%，经调 整净利率3.5%、同比24H1提升1.0pct、环比24H2持平。 成本费用：薪酬费用率优化 25H1原材料成本率27.3%、同比持平，整体员工薪酬开支率33.8%、同比降低1.1pct。其中，门店层面员 工现金薪酬开支率27.7%、同比提升0.3pct，源于为进入新市场储备使得门店平均人数增加;总部员工现 金薪酬开支率5.1%、同比降低0.4pct，主要系规模经济效益;股份薪酬开支率1.0%、同比降低1.0pct，主 要系授出 ...

智通财经APP获悉，天风证券发布研报称，达势股份(01405)是披萨赛道龙头，具备较强成长性，有望在 中国市场实现不断扩张，看好后续的门店拓展、降本提效及总部费用摊薄下的盈利能力改善。根据 25H1业绩，维持25-27年盈利预测，预计25-27年经调整净利润为1.7/2.7/3.8亿元，维持"增持"评级。 天风证券主要观点如下： 25H1，收入25.9亿元、同比增长27.0%，门店层面经营利润3.8亿元、同比增长28.0%，门店层面经营利 润率14.6%、同比24H1提升0.1pct、环比24H2提升0.2pct，经调整净利润0.9亿元、同比增长79.6%，经调 整净利率3.5%、同比24H1提升1.0pct、环比24H2持平。 开店及门店运营：全年开店目标已锁定约98%，成熟市场维持同店正增长 1)门店扩张：截至25H1末门店总数1198家、同比增长31.1%，25H1净开店190家，截至8月15日额外净开 43家门店，另有27家门店在建、35家门店已签约，有望实现2025年300家的开店目标(全年开店目标已锁 定约98%)。分城市看，25H1末一线城市市场门店数515家、同比增长3.4%、门店数占比43% ...

Core Viewpoint - The report from Huachuang Securities highlights the resilience of Dashi Co., Ltd.'s store model under pressure, projecting rapid profit growth in the coming years, with adjusted net profits expected to reach 1.41/2.47/3.45 billion yuan for 2025-2027 [1] Group 1: Financial Performance - In the first half of 2025, the company achieved revenue of 2.59 billion yuan, a year-on-year increase of 27.0% [1] - Operating profit for the same period was 380 million yuan, up 28.0% year-on-year, while adjusted EBITDA reached 320 million yuan, reflecting a 38.3% increase [1] - Adjusted net profit for the first half was 90 million yuan, showing a significant year-on-year growth of 79.6% [1] Group 2: Store Expansion Strategy - The company estimates that there are approximately 40,000 pizza stores in the Chinese market, with the number of stores continuing to grow annually [2] - As of mid-2025, the company operates 1,198 stores across 48 cities, which is significantly lower than competitors like Pizza Hut [2] - The company plans to open around 300 new stores by 2025, balancing between existing markets and new city expansions [2] Group 3: Store Performance and Resilience - Same-store sales experienced a slight decline of 1.0%, but the company demonstrated strong brand power, achieving high initial sales in newly entered cities [3] - The average payback period for the 64 stores opened in 15 new cities since December 2024 is estimated at only 11 months, indicating strong competitiveness [3] Group 4: Operational Efficiency and Profit Growth - The management has focused on long-term development, resulting in a decrease in headquarters cost ratios, with human resource costs now at 5.1% of revenue [4] - The adjusted net profit margin increased to 3.5% year-on-year, benefiting from economies of scale as the company continues to expand its store network [4] - Future net profit growth is expected to outpace revenue growth due to ongoing store expansion and rising income [4]

智通财经APP获悉，华创证券发布研报称，考虑到达势股份(01405)的门店模型在压力下展示出的韧性， 叠加未来几年盈利的持续快速增长，预计公司25-27年的净利润为1.41/2.47/3.45亿元(此前25-26年为 2.25/3.28亿元)，经调整净利润为1.91/2.92/3.85亿元。参考可比公司，给予26年经调整净利润45xPE，目 标价109.08港元，维持"推荐"评级。 华创证券主要观点如下： 事项： 25年1H实现营收25.9亿元，yoy+27.0%;实现经营利润3.8亿元，yoy+28.0%实现经调整EBITDA3.2亿元， yoy+38.3%;实现经调整净利润0.9亿元，yoy+79.6%。上半年公司门店数量净增190家至1,198家，一线城 市净增6家，新增长市场净增184家;上半年同店总体为-1.0%，其中北、上为正增长，单店日均销售额同 比下降4.4%至12,915元，门店经营利润率同比上升为14.6%。 新开门店进展顺利，长期增长空间巨大 公司估计，目前中国披萨行业共有约四万家门店，行业门店数每年仍在增长。截至今年中期，公司门店 数为1,198家，仅进入了48个城市。公司进入城市数和 ...

Core Viewpoint - The opening of the upgraded Yonghui Supermarket in Xiamen's Jimei District represents a significant enhancement in the retail landscape, aligning with local consumption promotion policies and aiming to provide a high-quality shopping experience for residents [1][25]. Store Upgrade Details - The new store, located in the basement of the Anxin Vanke Mall, covers an area of 1,758 square meters and targets nearby communities and young families, focusing on "quality living + convenient service" [3]. - The store features approximately 7,100 selected products, with nearly 3,600 from first and second-tier brands, and 14.8% of imported goods, closely mirroring the product structure of the "Fat Donglai" model [5][25]. - The product upgrade emphasizes higher quality, differentiation, and local relevance, catering to the dietary habits and quality demands of residents in Fujian [5]. Product Categories - The fruit and vegetable section introduces a three-dimensional matrix focusing on "livelihood attraction + quality differentiation + trendy new products," including both traditional and trendy items [6]. - The meat and poultry section highlights local freshness and quality upgrades, featuring a mix of international and domestic brands [8]. - The seafood area enhances the coastal theme by introducing a variety of imported seafood and offering live fish cutting services, enhancing customer experience [10]. - The bakery and deli sections have added popular items and diverse instant food options to attract younger customers [12]. Environmental and Service Enhancements - The store environment has been revamped for better visibility and comfort, with upgraded lighting and wider aisles to create a pleasant shopping atmosphere [13]. - New customer service facilities include health measurement tools and convenience items, enhancing the overall shopping experience [15]. - The store implements strict food safety measures, including a freshness management system to ensure product quality [17]. Employee Welfare Improvements - The number of employees has increased from 66 to 100, with salary and welfare enhancements to improve job satisfaction and service quality [19]. - The management emphasizes the importance of employee care, aiming to foster a respectful and warm service environment [21]. Market Impact and Future Plans - The store's opening coincides with the Mid-Autumn Festival and National Day, featuring seasonal products to meet diverse consumer needs [23]. - The successful performance of the first upgraded store in Xiamen, with over 800% sales growth in the first week, validates the effectiveness of the upgrade model [23]. - Yonghui plans to continue adopting the "Fat Donglai" model to enhance quality retail, aiming to better meet the needs of mainstream Chinese families and support high-quality market development in Xiamen [25].

Core Insights - The article discusses the challenges faced by food bloggers in monetizing their content despite the growing popularity of food blogging as a hobby [1][4][21] - It highlights the ethical dilemmas bloggers encounter when promoting restaurants, often leading to conflicts between honesty and financial gain [3][29][33] Group 1: Monetization Challenges - Many food bloggers start with passion but end up with negative income after years of investment [2] - Bloggers often face a choice between genuine reviews and promoting subpar products for financial compensation, testing their integrity [3][12] - Initial collaborations often involve free meals or small fees, but as their follower count grows, the potential earnings increase significantly [8][17] Group 2: Ethical Dilemmas - Bloggers like Xiao Dong and Dongzi have experienced pressure to promote low-quality food due to financial incentives, leading to feelings of guilt [9][13][29] - The concept of "advertising as a silence fee" emerges, where accepting sponsorships may compromise the authenticity of their reviews [29][33] - The article illustrates how maintaining honesty can lead to a loyal following, but accepting ads can dilute their credibility and personal brand [31][32] Group 3: Success Stories - Some bloggers, like Wenzi, achieve rapid success due to their unique skills and engaging content, allowing them to set higher advertising rates [21][22] - Wenzi's approach to advertising is more selective, aiming to maintain quality and integrity in her content [28][33] - The article emphasizes that while some bloggers may prioritize financial gain, others strive to balance income with maintaining their authenticity and connection with followers [20][32]

Core Viewpoint - Domino's Pizza UK has effectively utilized humor and sports-related content to engage with fans and enhance brand visibility, despite facing criticism for its approach [1][9][12]. Group 1: Marketing Strategy - Domino's UK has adopted a humorous and irreverent marketing strategy, leveraging football-related jokes to create engaging content that resonates with fans [3][9]. - The social media posts have garnered significant attention, with one tweet about Manchester United receiving over 500,000 views and nearly 20,000 likes, showcasing the effectiveness of humor in digital marketing [3][9]. - This strategy allows Domino's UK to achieve high exposure at a low cost, contrasting with traditional advertising methods that require substantial financial investment [9][11]. Group 2: Brand Identity - The brand's identity is characterized by a playful and self-deprecating tone, which aligns with British cultural humor that often includes self-mockery and sarcasm [4][8]. - Domino's has a history of addressing its shortcomings openly, as seen in its 2008 marketing campaign that acknowledged past criticisms, which helped to rebuild its brand image [4][5]. - The playful nature of the brand's social media presence has attracted a following, with its main account also engaging in light-hearted banter unrelated to pizza [7][9]. Group 3: Financial Performance - Despite the high engagement on social media, Domino's UK reported a slight decline in revenue, with 2024 figures showing £664.5 million, a decrease of 0.4% from the previous year [15][16]. - The company's revenue growth in the first half of 2025 was only 1.4%, indicating that while social media engagement is high, it has not significantly translated into financial performance [15][16]. Group 4: Risks and Criticism - The humorous approach has drawn criticism from fans of rival teams, with some expressing their discontent and even vowing to boycott the brand due to its mocking tone [12][14]. - There are concerns regarding the quality of the jokes, with some fans labeling them as lowbrow and repetitive, which could undermine the brand's credibility [14][19]. - Additionally, the use of real player images and references in jokes raises potential legal issues regarding copyright and trademark infringement, which could pose risks for the brand [17][19].