Investment Rating - The investment rating for the company is "Buy" and is maintained [7] Core Views - In the first half of 2025, the company achieved operating revenue of 4.608 billion yuan, a year-on-year decline of 2.58%. The net profit attributable to shareholders was 712 million yuan, down 6.28% year-on-year. The net profit after deducting non-recurring gains and losses was 642 million yuan, a decrease of 2.40% year-on-year. In the second quarter of 2025, the company reported revenue of 2.531 billion yuan, a year-on-year increase of 1.57%, and a net profit of 372 million yuan, up 2.96% year-on-year [2][4][10] - The company plans to distribute a cash dividend of 5 yuan (including tax) for every 10 shares, totaling 472 million yuan, which accounts for 66.39% of the adjusted net profit attributable to shareholders [2][4] - The overall gross margin for the first half of 2025 was 50.43%, an increase of 1.55 percentage points year-on-year, primarily due to effective supply chain management and cost control, leading to a 5.54% year-on-year decrease in operating costs [10] Summary by Sections Financial Performance - In the first half of 2025, the company reported operating revenue of 4.608 billion yuan, a decline of 2.58% year-on-year. The net profit attributable to shareholders was 712 million yuan, down 6.28% year-on-year. The net profit after deducting non-recurring items was 642 million yuan, a decrease of 2.40% year-on-year. In Q2 2025, revenue was 2.531 billion yuan, up 1.57% year-on-year, and net profit was 372 million yuan, an increase of 2.96% year-on-year [2][4][10] Product and Market Analysis - The main products, range hoods and gas stoves, contributed 47.86% and 25.10% of revenue, respectively, with slight year-on-year declines of 2.36% and 1.11%. New categories like dishwashers and integrated stoves showed strong growth, with revenue increases of 6.03% and 6.27% [10] - The East China region accounted for the highest revenue share at 46.63%, but saw a year-on-year decline of 9.17%. In contrast, the Northwest region experienced a revenue growth of 22.16%, and overseas markets grew by 52.12% [10] Strategic Initiatives - The company is focusing on enhancing retail channel operations and user experience, while also promoting trade-in activities to tap into the existing market amid a challenging new housing market. The e-commerce channel is being strengthened through user insights and content innovation [10] - The company is also expanding its global presence and brand internationalization [10] Profitability and Cost Management - The overall gross margin improved to 50.43%, up 1.55 percentage points year-on-year, driven by effective cost management. The gross margin for range hoods was 53.41%, an increase of 2.62 percentage points, while gas stoves saw a gross margin of 55.06%, up 2.06 percentage points [10] - Operating profit for the first half of 2025 was 700 million yuan, a year-on-year increase of 1.32% [10] Future Outlook - The company is expected to continue exploring new product directions and leveraging its channel resources to capture additional market opportunities. Projected net profits for 2025-2027 are 1.662 billion, 1.747 billion, and 1.847 billion yuan, with corresponding P/E ratios of 11.49, 10.93, and 10.33 [10]