Core Viewpoint - Ford China officially launched its new global brand proposition "Ready Set Ford - 放天性，去野行" at the 2025 Guangzhou International Auto Show, emphasizing its commitment to outdoor exploration and adventure [3][4]. Group 1: Brand Proposition and Strategy - The new brand proposition aims to inspire action-oriented individuals to embrace their potential and explore the world, positioning Ford as a powerful enabler for their journeys [3]. - Ford's confidence in this proposition is built on its rich history of exploration, numerous global championship titles, strong technical capabilities, and leading global sales [4]. Group 2: Product Highlights - The Ford Mustang Mach-E, the world's first all-terrain camping SUV, attracted significant attention at the auto show, with a pre-sale price starting at 229,800 yuan and a comprehensive range of 1,220 kilometers for the extended range version [7][10]. - The Mustang Mach-E features unique solutions, including a large battery capacity of 105.4 kWh for the pure electric version, achieving a range of 650 kilometers, addressing user concerns about range anxiety [13]. Group 3: Technological Innovations - The Mustang Mach-E is equipped with advanced technology, including 31 perception hardware components and dual Orin-X chips, enabling high-level autonomous driving capabilities and comprehensive safety monitoring systems [13][36]. - It offers unique features such as a one-button lift roof, a multifunctional tailgate system, and a "mountain kitchen" setup, enhancing the outdoor experience for users [15][18]. Group 4: New Model Launches - The new Ford Mondeo was also showcased, highlighting its dynamic design and performance, with a maximum power output of 261 horsepower and a peak torque of 408 N·m [24][30]. - The Mondeo features a spacious interior with a 2945 mm wheelbase and advanced connectivity through the new SYNC® + intelligent system, setting a new standard for smart vehicles in its class [33][36]. Group 5: Overall Product Matrix - Ford's "exploration and adventure" product matrix includes various models such as the Mustang, Ranger, and Explorer, showcasing the brand's strength in the outdoor lifestyle segment [40][42]. - The company invites media and consumers to experience the unique charm of its "wild exploration" family at the auto show, emphasizing its commitment to outdoor adventures [42].