编前：在价格竞争与流量竞赛白热化的当下，汽车行业正显露出浮躁与内耗的迹象。越来越多的企业开始呼吁回归制造业本质，将竞争重心重新锚定 扎实的产品品质、体系化的智能制造能力与可持续的绿色发展路径。这不仅是企业穿越周期的内核，更是行业健康发展的基石。在这样的行业语境下，作 为中国汽车工业对外合作的优质典范，长安福特走出了一条差异化的"大象转身"之路。 12月11日，长安福特重庆总部，中国能源汽车传播集团党委书记、董事长、总编辑兼中国汽车报社社长谢戎彬，与长安福特汽车有限公司党委书记、 执行副总裁王孝飞展开了一场对话。对话聚焦行业变革中的企业战略抉择，深度解码长安福特在浮躁竞争中坚守稳健底色的发展逻辑，为传统合资车企的 转型提供了极具价值的参考样本。 访谈主持：中国能源汽车传播集团党委书记、董事长、总编辑兼中国汽车报社社长谢戎彬（左） 访谈嘉宾：长安福特汽车有限公司党委书记、执行副总裁王孝飞（右） 在不妥协中输出更多价值 谢戎彬：在汽车行业深陷急速扩张、参数攀比、营销炒作与短期流量争夺的当下，市场竞争呈现出明显的浮躁与内耗特征。部分企业追逐短期声量而 忽视长期价值，导致产品同质化加剧、用户体验参差不齐，行业健康发展面 ...

Core Insights - Ford's transformation in the Chinese market has been rapid, with the new Ford Automotive Sales Service Company officially starting operations on October 1, 2023, and completing the integration of sales and service functions within two months [1][2]. Group 1: Company Strategy - The establishment of the new Ford Automotive Sales Service Company aims to unify the management of all passenger cars, pickups, and imported vehicles in China, enhancing operational efficiency [2][3]. - The CEO of Ford, Jim Farley, expressed a strong sense of urgency regarding the rapid development of the electric vehicle industry in China, indicating that failure in this market could jeopardize Ford's future [2][3]. - The new global brand proposition "Ready Set Ford—放天性，去野行" was launched at the Guangzhou Auto Show, alongside two strategic models: the all-terrain camping SUV Ford智趣烈马 and the dynamic sedan new Mondeo [2][3]. Group 2: Leadership and Vision - Chen Xiaobo, the newly appointed president of Ford Sales Service Company, emphasized the need for a "system reboot" to realign the understanding of Ford's brand, product, and service philosophy among the team and dealers [1][5]. - The first major task after taking office was to unify the recognition of the brand among over 300 dealers, ensuring clarity on the product matrix and future actions [5][6]. Group 3: Product Development and Market Positioning - Ford aims to create a unique customer experience through channel integration and focus on user communities, aligning with the brand's new slogan [4][5]. - The company is committed to maintaining its core strengths in performance, particularly in chassis and off-road capabilities, while also integrating localized features tailored to Chinese consumers [9][11]. - Ford's approach to product development emphasizes quality and core capabilities rather than competing solely on price, aiming to meet the specific needs of discerning consumers [8][9]. Group 4: Future Outlook - A series of new products is planned for 2026, with the immediate goal of ensuring that the team and dealers are aligned for unified action [6][10]. - The Ford智趣烈马 has been well-received since its pre-sale, with significant customer interest indicating that the product is meeting market expectations [7][10].

Core Viewpoint - Ford has successfully integrated its sales and service operations in China within two months, allowing consumers to access the full range of Ford vehicles under one unified brand [1][2]. Group 1: Company Strategy - The establishment of Ford Automotive Sales Service Co., Ltd. aims to enhance operational efficiency by integrating network channels, marketing, sales management, and after-sales service for all passenger cars, pickups, and imported vehicles in the Chinese market [2][3]. - The transformation is driven by a sense of urgency, as Ford's CEO Jim Farley expressed concerns about the rapid development of the electric vehicle industry in China, emphasizing the need for Ford to adapt or risk its future [2]. Group 2: Product Launch and Marketing - At the Guangzhou Auto Show, Ford unveiled its new global brand proposition "Ready Set Ford" along with two strategic models: the all-terrain camping SUV Ford Intelligent Mustang and the dynamic sedan New Mondeo, with the Intelligent Mustang priced between 229,800 to 282,800 yuan [2]. - Since the company's establishment, five new vehicles have been launched, including special editions and new models, indicating a proactive approach to product introduction [5]. Group 3: Customer Experience and Brand Identity - The company aims to create an exceptional customer experience through channel integration and a focus on after-sales service, while also promoting a brand identity that resonates with Ford owners [4][5]. - The new slogan "放天性，去野行" (Let Nature Go, Go Wild) reflects Ford's commitment to aligning its brand image with consumer expectations in China [5]. Group 4: Market Positioning and Differentiation - Ford emphasizes its core strengths in performance, safety, and off-road capabilities, aiming to differentiate itself in a competitive market by focusing on quality rather than engaging in price wars [8][9]. - The company is committed to maintaining high standards in vehicle performance while integrating localized features tailored to Chinese consumers' needs [9][11].

Core Viewpoint - Ford's new Mondeo has officially launched with a starting price of 149,800 yuan, showcasing advanced global technology and targeting urban elites seeking a dynamic driving experience and quality of life [1] Group 1: Product Features - The new Mondeo inherits a performance gene, having accompanied over 1.5 million users in China over 21 years, with each generation featuring youthful and sporty designs [2] - The vehicle is equipped with the fifth-generation 2.0T EcoBoost® engine, delivering a maximum power of 192 kW and a peak torque of 408 N·m, achieving 0-100 km/h acceleration in 6 seconds [6][8] - The design combines American sports genes with a sophisticated aesthetic, featuring a low and wide front design and a spacious interior with a nearly 1-meter rear legroom [9][19] Group 2: Technological Advancements - The new Mondeo features the next-generation SYNC®+ intelligent connectivity system, equipped with Qualcomm Snapdragon 8155 chip, enabling rapid response and seamless voice interaction [13][15] - It includes a 540° panoramic imaging system with enhanced visibility features, aiding navigation in tight spaces [18] Group 3: Safety and Quality - The vehicle's structure is reinforced with high-strength steel, with over 53% of the body made from steel exceeding 600 MPa, enhancing safety and rigidity [19][21] - The Co-Pilot 360™ driver assistance system includes multiple active safety features, providing comprehensive protection for users [19]

Core Viewpoint - Ford's new Mondeo has officially launched with a starting price of 149,800 yuan, showcasing advanced global technology and targeting urban elites seeking a dynamic driving experience and quality of life [1][3]. Group 1: Product Features - The new Mondeo inherits performance genes, having accompanied over 1.5 million users in China since its market entry 21 years ago, emphasizing youthful and sporty design [3]. - The vehicle features a fifth-generation 2.0T EcoBoost engine, delivering a maximum output of 261 horsepower and a peak torque of 408 Nm, achieving 0-100 km/h acceleration in 6 seconds [7][9]. - The engine incorporates advanced technologies such as dual injection systems and a variable displacement oil pump, balancing high performance with fuel efficiency, requiring only 92-octane gasoline [9]. Group 2: Design and Comfort - The Mondeo's design combines American sports genes with a sophisticated aesthetic, featuring a low and wide front design and dynamic lines [10]. - Interior features include a spacious cabin with nearly 1 meter of legroom in the rear, a large panoramic sunroof, and high-quality sound systems, creating a luxurious atmosphere [20]. - The vehicle is equipped with a new generation SYNC+ intelligent connectivity system, enhancing user interaction with advanced voice recognition and practical features like high-efficiency wireless charging [15][17]. Group 3: Safety and Structural Integrity - The Mondeo emphasizes safety with a reinforced body structure, utilizing over 53% high-strength steel and advanced safety features like the Co-Pilot 360 driver assistance system [22][24]. - The vehicle's design aims to provide comprehensive protection, ensuring high rigidity and deformation resistance [22]. Group 4: Market Positioning - Ford positions the new Mondeo as a versatile vehicle for urban elites, balancing driving pleasure with family needs, and reflecting a lifestyle choice rather than just a means of transportation [24].

Core Insights - Ford Motor Company launched a new global brand proposition "Ready Set Ford" at the Guangzhou Auto Show, categorizing its products into four segments: "Leisure Wild," "Exploration Wild," "Hardcore Wild," and "Race Wild" to cover outdoor vehicle scenarios [2][3] - The company has established a diverse product matrix in the Chinese market, including fuel, plug-in hybrid, and pure electric vehicles, which supports the new "four-level wild" strategy [2] - Two key models showcased at the event are the Ford Mustang Mach-E, the world's first "all-terrain camping SUV" with a starting pre-sale price of 229,800 yuan, and the new Ford Mondeo, which features flagship performance and spacious design [2] Product Matrix - The "Exploration Wild" family includes models such as the hardcore convertible off-road vehicle Ford Bronco, the professional off-road truck Ford Ranger, the race-level new Ford F-150 Raptor, and the exploration-focused Ford Explorer [3] - Ford aims to convey that its vehicles are reliable partners for users, whether for urban commuting or conquering extreme off-road conditions, emphasizing their versatility with the tagline "can be city, can be wild, can be fun" [3]

Core Insights - Ford has launched its new global brand proposition "Ready Set Ford - Unleash Your Nature" at the 23rd Guangzhou International Auto Show, emphasizing its commitment to outdoor exploration and adventure [3][12] - The Ford Mustang, the world's first all-terrain camping SUV, has officially begun pre-sales, showcasing Ford's integration of outdoor exploration spirit with intelligent new energy technology [5][12] Product Highlights - The Ford Mustang offers two power options: a range-extended version with a price range of 229,800 to 272,800 CNY and a pure electric version priced between 259,800 and 282,800 CNY, with a CLTC comprehensive range of 1,220 kilometers for the range-extended version and 650 kilometers for the electric version [5][7] - The new Ford Mondeo redefines the mid-to-high-end sedan segment with a fifth-generation EcoBoost® engine, delivering a maximum power of 261 horsepower and peak torque of 408 N·m, paired with an in-house developed 8AT transmission [10] Technological Innovations - The Ford Mustang features unique solutions such as a driver fatigue monitoring system and a comprehensive occupant monitoring system, enhancing safety for all passengers [7] - The new Mondeo incorporates the next-generation SYNC®+ intelligent connectivity system, equipped with an 8155 chip, supporting advanced voice recognition and navigation features [10] Product Range - Ford's "Exploration Wild" family includes a variety of models catering to different outdoor needs, such as the Ford Bronco representing "hardcore wild," the Ranger for professional off-road use, and the new F-150 Raptor for competitive off-roading [12]

Core Viewpoint - Ford China officially launched its new global brand proposition "Ready Set Ford - 放天性，去野行" at the 2025 Guangzhou International Auto Show, emphasizing its commitment to outdoor exploration and adventure [3][4]. Group 1: Brand Proposition and Strategy - The new brand proposition aims to inspire action-oriented individuals to embrace their potential and explore the world, positioning Ford as a powerful enabler for their journeys [3]. - Ford's confidence in this proposition is built on its rich history of exploration, numerous global championship titles, strong technical capabilities, and leading global sales [4]. Group 2: Product Highlights - The Ford Mustang Mach-E, the world's first all-terrain camping SUV, attracted significant attention at the auto show, with a pre-sale price starting at 229,800 yuan and a comprehensive range of 1,220 kilometers for the extended range version [7][10]. - The Mustang Mach-E features unique solutions, including a large battery capacity of 105.4 kWh for the pure electric version, achieving a range of 650 kilometers, addressing user concerns about range anxiety [13]. Group 3: Technological Innovations - The Mustang Mach-E is equipped with advanced technology, including 31 perception hardware components and dual Orin-X chips, enabling high-level autonomous driving capabilities and comprehensive safety monitoring systems [13][36]. - It offers unique features such as a one-button lift roof, a multifunctional tailgate system, and a "mountain kitchen" setup, enhancing the outdoor experience for users [15][18]. Group 4: New Model Launches - The new Ford Mondeo was also showcased, highlighting its dynamic design and performance, with a maximum power output of 261 horsepower and a peak torque of 408 N·m [24][30]. - The Mondeo features a spacious interior with a 2945 mm wheelbase and advanced connectivity through the new SYNC® + intelligent system, setting a new standard for smart vehicles in its class [33][36]. Group 5: Overall Product Matrix - Ford's "exploration and adventure" product matrix includes various models such as the Mustang, Ranger, and Explorer, showcasing the brand's strength in the outdoor lifestyle segment [40][42]. - The company invites media and consumers to experience the unique charm of its "wild exploration" family at the auto show, emphasizing its commitment to outdoor adventures [42].