在11月21日开幕的广州车展上，福特汽车发布了全球全新品牌主张——"Ready Set Ford（放天性，去野行）"，并将旗下产品分为"休闲 野""探索野""硬核野""赛级野"四个级别，全面覆盖与探索和越野相关的户外用车场景。 除了福特智趣烈马和蒙迪欧两大明星车型外，福特"探索野行"家族产品矩阵登场。代表"硬核野"的纯血敞篷越野车福特烈马和专业级山野 利器福特游骑侠Ranger，代表"赛级野"的新福特F-150猛禽，以及代表"探索野"的福特探险者等车型悉数亮相福特展台，共同呈现福特品牌 在越野和户外生活方式领域的深厚底蕴与强大实力。 通过此次发布会，福特品牌向外传达的主旨在于：无论是城市通勤中的穿梭，还是野外极限路况的征服，福特车型都以"可城、可野、可 玩"的全能实力，成为用户探索生活中的可靠伙伴。 福特汽车在越野和赛事领域一直有着较高的知名度和专业实力，这是其此次发布全新品牌主张的基础所在。而在中国市场，福特已搭建起 包括燃油、插电式混合动力、纯电动等不同动力形式的产品矩阵，这也为其全面的"四级野"提供了直接条件。 此次车展上，福特带来两款明星车型——福特智趣烈马和福特新蒙迪欧。其中，全球首款"全地形露营S ...

11月21日，第二十三届广州国际汽车展览会盛大启幕。福特汽车以"放天性，去野行"为主题，携全 球全新品牌主张及覆盖"休闲野、探索野、硬核野、赛级野"的全场景产品矩阵，登陆其位于3.2 馆的"户 外主题乐园"风格展台。全球首款"全地形露营SUV"福特智趣烈马正式开启预售，"动感大轿车"新蒙迪 欧首发亮相，多款明星车型共同演绎福特百年户外探索精神与智能新能源技术的完美融合。 本次车展，福特正式发布全球全新品牌主张"Ready Set Ford——放天性，去野行"。这一主张源自 起跑口令"Ready, Set, Go"，象征福特如发令枪般随时就位，为心怀梦想的行动派提供卓越座驾与灵感支 持。背后依托福特悠久的探索历史、众多全球赛事冠军荣耀、强悍的技术积累及全球高销量四大核心优 势，辅以全动力产品矩阵、沉浸式体验与深厚探险文化三大王牌，构建起独特的 "纵横" 生态，覆盖空 间、社群、装备、守护四大维度，为用户带来从城市穿梭到荒野探险的全场景户外体验。 作为本次车展的焦点车型，全球首款"全地形露营 SUV"福特智趣烈马凭借十二项同级唯一的场景 解决方案，成为媒体与观众关注的核心。该车基于福特"福域"原生智能新能源架构打 ...

以动力配置为例，福特智趣烈马同时提供增程与纯电两种动力选择，是同级唯一同平台具备"双栖"动力 选择的车型。福特智趣烈马纯电版搭载105.4kWh超大容量电池，CLTC续航里程高达650公里；而增程 版则拥有超过1220公里的综合续航和220公里的纯电续航。 作为福特品牌运动驾控代表，福特蒙迪欧历经多代演进，始终保持着对驾驶乐趣与优雅格调的双重追 求。福特新蒙迪欧以全能产品力升级，全面满足"悦己"的驾驶激情与"悦家"的实用需求，成为中高级轿 车市场中实力出众的"动感大轿车"，重新定义市场价值标杆。 本届广州车展，除了福特智趣烈马以及新蒙迪欧两大车型外，福特"探索野行"家族产品矩阵也集结登 场。代表"硬核野"的纯血敞篷越野车福特烈马和专业级山野利器福特游骑侠Ranger，代表"赛级野"的新 福特F-150猛禽，以及代表"探索野"的福特探险者等车型悉数亮相福特展台，共同呈现福特品牌在越野 和户外生活方式领域的深厚底蕴与强大实力。 （文章来源：中国经营报） 11月21日，第二十三届广州国际汽车展览会（以下简称"广州车展"）开幕。有关数据显示，今年广州车 展共展出1085台展车，其中全球首发新车93台，而新能源车型达6 ...

2025年11月21日，第二十三届广州国际汽车展览会（下称"广州车展"）在广交会展馆开幕。本届广州车展，福特汽车以"放天性，去野行"为主题，携旗 下多款备受瞩目的明星车型亮相，以"休闲野"、 "探索野"、 "硬核野"、 "赛级野"丰富的"野行"产局矩阵，登陆"户外主题乐园"风格展台，全场景呈现福特 品牌传承百年的户外探索精神。而"动感大轿车"——新福特蒙迪欧也首发亮相本届广州车展福特汽车展台。 福特智趣烈马基于福特"福域"原生智能新能源架构打造，整合了福特百年专业技术积淀与中国领先的智能新能源技术，打破了场景的边界，以十二项同 级唯一的场景的解决方案，带来"可城、可玩、可野"的全场景体验，将汽车从交通工具，转变为精彩户外生活的赋能工具。 Ready Set Ford：放天性，去野行 作为全球汽车领域户外生活方式的引领品牌，今天，福特中国正式推出全新全球品牌主张—"Ready Set Ford—放天性，去野行"。"Ready Set Ford "源自 起跑英文口令"Ready, Set, Go"，意在表达福特所蕴含的势能，就像是发令枪一样随时就位，向每一位心怀梦想的行动派发出邀请，当你准备好时，福特就是 那股最 ...

Core Viewpoint - The article discusses the resurgence of retro aesthetics in consumer preferences for SUV models, particularly focusing on the "boxy" design trend in the automotive market [1][2]. Group 1: Market Trends - There is a noticeable shift in consumer aesthetics back to retro designs, particularly in the SUV segment [1]. - The demand for versatile vehicles that can navigate various terrains is increasing, reflecting a desire to explore the country's landscapes [2]. Group 2: Vehicle Pricing and Sales - The Haval Big Dog models have a strong market presence, with 95% of sales concentrated on gasoline versions, averaging over 15,000 units sold monthly [3]. - The Equation Leopard T3 has achieved stable monthly sales of around 10,000 units, indicating strong market acceptance [6]. - The Haval Tank 300 has seen a decline in sales from approximately 10,000 units to around 7,000 units monthly, yet it remains one of the most successful Chinese off-road vehicles [18]. Group 3: Competitive Analysis - The article highlights several key players in the boxy SUV market, including Haval, Equation Leopard, and Jietu, with a recommendation for consumers to consider these brands in the order mentioned [43]. - The Jietu Traveler and Jietu Mountain Sea T2 models are noted for their competitive pricing and product capabilities, although the latter has limited product strength [10][12]. - The Equation Leopard series, particularly the T3, is positioned as a unique electric option among boxy models, showcasing the brand's commitment to innovation [7].

Core Viewpoint - Ford China is restructuring its sales channels by establishing a wholly-owned subsidiary, Ford Automotive Sales Service (Shanghai) Co., Ltd., to manage marketing, sales, and service for Ford's passenger cars and pickups in China, effective October 1 [2][4]. Group 1: Company Restructuring - The new subsidiary will consolidate the sales services of Ford's two joint ventures in China: Jiangling Ford and Changan Ford, aiming to enhance operational efficiency and profitability amid increasing market competition [3][6]. - Chen Xiaobo has been appointed as the president of the new sales service company, reporting to Ford China's president and CEO, Wu Shengbo [5][6]. - Jiangling Motors has signed a distribution service contract with the new company, indicating that it will still participate in the sales of Ford vehicles, sharing sales responsibilities with the new entity [7]. Group 2: Market Challenges - Ford is facing significant pressure in the Chinese market, with declining sales and the need for transformation, as evidenced by a 16.43% year-on-year drop in Changan Ford's sales in the first five months of the year [4][12]. - Jiangling Ford's projected sales from 2022 to 2024 are not expected to exceed 50,000 units, with losses exceeding 1.6 billion yuan during the same period [13]. - The competitive landscape in the Chinese automotive market is intensifying, prompting Ford to consolidate resources to improve efficiency and maintain competitiveness [10][14]. Group 3: Historical Context - This is not Ford's first attempt at channel integration in China; previous efforts, such as the establishment of the National Dealer Service Development (NDSD) in 2018, were unsuccessful due to limitations in resource allocation [9]. - The automotive industry expert Mei Songlin noted that the current market conditions necessitate channel consolidation to enhance operational efficiency, especially as foreign and joint venture brands face declining sales [10].

Core Viewpoint - Ford is restructuring its sales channels in China by establishing a wholly-owned subsidiary, Ford Sales Service Company, to manage marketing, sales, and service for its passenger cars and pickup trucks in the Chinese market, marking a significant shift in its operational strategy [2][5]. Group 1: Company Restructuring - On September 23, Ford China announced the establishment of Ford Sales Service Company, which will officially start operations on October 1 [2]. - Chen Xiaobo has been appointed as the president of Ford Sales Service Company, previously holding key positions in Changan Ford and other marketing roles [2]. - The new company will unify the sales of Changan Ford, Ford imported vehicles, and Jiangling Ford, which includes models like Changan Ford Edge and Explorer, as well as Jiangling Ford's Lingrui and F-150 Raptor [3][4]. Group 2: Financial Performance and Challenges - Jiangling Ford Technology Company has been operating at a loss since its inception, with revenues of 1.24 million, 6.43 million, and 53.23 million from 2022 to 2024, and net losses of 1.06 million, 8.39 million, and 6.77 million respectively, totaling approximately 16.22 million in losses over three years [4]. - As of mid-2023, Jiangling Ford Technology Company reported total assets of about 875 million and a negative net asset of 1.42 billion [4]. Group 3: Strategic Implications - The establishment of Ford Sales Service Company aligns with CEO Jim Farley's strategy to reduce investment in China and focus on high-return businesses, indicating a strategic retreat in the Chinese market [5]. - The integration of sales channels is seen as a necessary step to streamline operations and improve profitability, as the previous fragmented sales structure was no longer suitable for Ford's strategy in China [4][5].

Core Points - Ford China has established a wholly-owned subsidiary, Ford Sales and Service (Shanghai) Co., Ltd., to manage marketing, sales, and service for Ford brand passenger cars and pickups in China, starting operations on October 1 [2] - The appointment of Chen Xiaobo as president of the new subsidiary indicates a strategic shift in Ford's operations in China, consolidating sales channels [2][3] - The signing of a distribution service contract between Jiangling Motors and Ford Sales and Service Company allows the latter to distribute vehicles produced by Jiangling [3] Summary by Sections Company Structure and Management - Chen Xiaobo has joined Ford China as the president of Ford Sales and Service Company, reporting to Wu Shengbo, the CEO of Ford China and the International Markets Group [2] - The establishment of Ford Sales and Service Company signifies the consolidation of Ford's sales channels in China, which had previously been fragmented between two joint ventures [3] Financial Performance and Challenges - Jiangling Ford Technology Company has been operating at a loss since its inception, with reported revenues of 1.24 million, 6.43 million, and 53.23 million from 2022 to 2024, and net losses of 1.06 million, 8.39 million, and 6.77 million respectively [4] - Cumulatively, Jiangling Ford has incurred losses of approximately 1.62 billion over three years, with total assets of about 875 million and negative net assets of 1.42 billion as of mid-2023 [4] Strategic Adjustments - The formation of Ford Sales and Service Company aligns with Ford's global strategy to reduce investments in China and focus on high-return businesses, as stated by CEO Jim Farley [5] - The integration of sales channels is seen as a necessary step for Ford to streamline operations and improve profitability in the Chinese market [5][6] Future Outlook - The new sales service company will unify the sales of various Ford models, including those from Jiangling and Changan Ford, and will oversee the rebranding of over 380 4S stores [5][6] - The transition to a unified sales model aims to enhance brand identity and operational efficiency, although challenges remain in balancing the different product attributes of Changan Ford and Jiangling Ford [6]

Core Insights - Jiangling Motors has announced two strategic initiatives: entrusting Ford Motor Sales Service (Shanghai) Co., Ltd. for comprehensive distribution services of Ford brand passenger cars and pickups in China, and jointly increasing capital in Jiangling Ford Automotive Technology (Shanghai) Co., Ltd. to settle its debts [1][4] Channel Resource Optimization - Jiangling Motors is a significant player in the Chinese automotive industry, involved in R&D, manufacturing, sales, and service. Ford holds a 32% stake in Jiangling Motors [2] - The channel integration aims to expand the number of sales channels from over 100 to more than 300, primarily focusing on passenger vehicles [2][3] - The integrated channel will allow for resource sharing and complementary advantages, simplifying the purchasing experience for consumers by focusing solely on the Ford brand [3] Management and Dealer Opportunities - Jiangling Motors will maintain control over key aspects such as vehicle pricing and marketing budgets, despite delegating distribution services to Ford's subsidiary [3] - Dealers will benefit from broader product authorizations, allowing them to sell both Jiangling Ford and Changan Ford products, enhancing their market opportunities [3] Capital Increase and Debt Settlement - Jiangling Motors and Ford plan to increase capital in Jiangling Ford (Shanghai) by 2.478 billion yuan, with Jiangling contributing 1.264 billion yuan through debt-to-equity conversion and Ford contributing 1.214 billion yuan in cash [4] - The capital increase will help settle Jiangling Ford's existing debts, which total 2.296 billion yuan, with 1.47 billion yuan owed to Jiangling Motors [4] Focus on New Energy and Intelligent Technology - The partnership between Jiangling Motors and Ford has evolved since Ford acquired a 32% stake in 1995, with significant product launches in the commercial vehicle sector [5] - The recent channel integration is seen as a milestone in their collaboration, aligning with the industry's shift towards new energy and intelligent technology [6] - Jiangling Ford has recently launched the "Smart and Fun" model, integrating advanced intelligent and electric technologies, with more products in the pipeline [6] Business Strategy and Future Outlook - Jiangling Motors aims to strengthen its core competitiveness in the light commercial vehicle sector while expanding passenger vehicle sales through channel integration [7] - The company will continue to operate independently in export markets, with the new Ford subsidiary focusing solely on the Chinese market [7] - Future collaboration with Ford will emphasize product innovation, technology development, and market expansion, aiming to accelerate the electrification and intelligent transformation of their product lineup [7]

Core Viewpoint - Ford's first all-terrain camping SUV, named "Ford Intelligent Fun Horse," made its global debut at the 2025 Chengdu International Auto Show, showcasing its commitment to electric and intelligent vehicle transformation in the Chinese market [1][10]. Group 1: Vehicle Specifications - The Ford Intelligent Fun Horse is built on the "Ford Fuyou" native intelligent new energy technology platform, with the extended-range version offering an electric range of over 200 kilometers. The pure electric version features a battery capacity of 105 kWh and a maximum range of 650 km, along with a 6 kW external discharge capability [1]. - The vehicle is equipped with four-wheel drive and features front and rear mechanical differential locks. It also includes an intelligent off-road mode supported by laser radar, 360° cameras, and chassis sensors to monitor vehicle posture and provide early warnings for pitch and roll risks [3]. Group 2: Smart Features - The intelligent cockpit system allows for a "nap mode" that automatically folds the front headrests and adjusts the second-row seats to a maximum angle of 40°. Both first and second-row seats can convert into a bed with a single button press. The vehicle also includes a travel log that supports 3D satellite map navigation and intelligent recommendations for points of interest along the route [5]. - The vehicle supports a cinema mode with an optional factory-customized front screen and features a compressor refrigerator with a temperature range of -6°C to 50°C [5]. Group 3: Design and Customization - The Ford Intelligent Fun Horse features a liftable roof that increases rear headroom by 36 cm with a single button. The roof fabric is the same as that used in Ford's convertible cars, allowing for customization with different materials. The liftable skylight cover can be quickly removed and includes automatic rain closure, wind resistance, and mosquito protection [7]. Group 4: Strategic Positioning - This year marks the 30th anniversary of Ford China. In response to the challenges posed by the transition to new energy, Ford is focusing on a unique off-road brand positioning while embracing the electric and intelligent transformation. The company aims to deepen its strategy in China by collaborating with advanced local industry partners and focusing on user needs [10]. - Ford plans to expand its off-road product matrix, covering all power forms and scenarios from fuel to new energy, and from leisure to performance. The brand's service focus will extend beyond the vehicles to encompass the complete outdoor lifestyle experience for users [10].