Core Insights - Ford Motor Company launched a new global brand proposition "Ready Set Ford" at the Guangzhou Auto Show, categorizing its products into four segments: "Leisure Wild," "Exploration Wild," "Hardcore Wild," and "Race Wild" to cover outdoor vehicle scenarios [2][3] - The company has established a diverse product matrix in the Chinese market, including fuel, plug-in hybrid, and pure electric vehicles, which supports the new "four-level wild" strategy [2] - Two key models showcased at the event are the Ford Mustang Mach-E, the world's first "all-terrain camping SUV" with a starting pre-sale price of 229,800 yuan, and the new Ford Mondeo, which features flagship performance and spacious design [2] Product Matrix - The "Exploration Wild" family includes models such as the hardcore convertible off-road vehicle Ford Bronco, the professional off-road truck Ford Ranger, the race-level new Ford F-150 Raptor, and the exploration-focused Ford Explorer [3] - Ford aims to convey that its vehicles are reliable partners for users, whether for urban commuting or conquering extreme off-road conditions, emphasizing their versatility with the tagline "can be city, can be wild, can be fun" [3]

Core Insights - Ford has launched its new global brand proposition "Ready Set Ford - Unleash Your Nature" at the 23rd Guangzhou International Auto Show, emphasizing its commitment to outdoor exploration and adventure [3][12] - The Ford Mustang, the world's first all-terrain camping SUV, has officially begun pre-sales, showcasing Ford's integration of outdoor exploration spirit with intelligent new energy technology [5][12] Product Highlights - The Ford Mustang offers two power options: a range-extended version with a price range of 229,800 to 272,800 CNY and a pure electric version priced between 259,800 and 282,800 CNY, with a CLTC comprehensive range of 1,220 kilometers for the range-extended version and 650 kilometers for the electric version [5][7] - The new Ford Mondeo redefines the mid-to-high-end sedan segment with a fifth-generation EcoBoost® engine, delivering a maximum power of 261 horsepower and peak torque of 408 N·m, paired with an in-house developed 8AT transmission [10] Technological Innovations - The Ford Mustang features unique solutions such as a driver fatigue monitoring system and a comprehensive occupant monitoring system, enhancing safety for all passengers [7] - The new Mondeo incorporates the next-generation SYNC®+ intelligent connectivity system, equipped with an 8155 chip, supporting advanced voice recognition and navigation features [10] Product Range - Ford's "Exploration Wild" family includes a variety of models catering to different outdoor needs, such as the Ford Bronco representing "hardcore wild," the Ranger for professional off-road use, and the new F-150 Raptor for competitive off-roading [12]

Core Insights - The 23rd Guangzhou International Auto Show features 1,085 vehicles, including 93 global debuts and 629 new energy models [1] - Ford's theme for this year's show is "Unleash Nature, Go Wild," showcasing several key models, including the new Ford Mondeo and the all-terrain camping SUV, the Ford Zhiqu Liemar [1][2] Summary by Categories Vehicle Highlights - The Ford Zhiqu Liemar is the world's first all-terrain camping SUV, with a range of configurations and a pre-sale price starting at 229,800 yuan, offering a CLTC comprehensive range of 1,220 kilometers for the range-extended version and 650 kilometers for the pure electric version [1][2] - The new Ford Mondeo emphasizes driving pleasure and practicality, aiming to redefine market value in the mid-to-high-end sedan segment [2] Ford's Product Matrix - Ford's "Exploration Wild" family includes various models such as the Ford Liemar, the Ford Ranger, the new Ford F-150 Raptor, and the Ford Explorer, showcasing the brand's strength in off-road and outdoor lifestyle vehicles [2]

Core Viewpoint - Ford China officially launched its new global brand proposition "Ready Set Ford - 放天性，去野行" at the 2025 Guangzhou International Auto Show, emphasizing its commitment to outdoor exploration and adventure [3][4]. Group 1: Brand Proposition and Strategy - The new brand proposition aims to inspire action-oriented individuals to embrace their potential and explore the world, positioning Ford as a powerful enabler for their journeys [3]. - Ford's confidence in this proposition is built on its rich history of exploration, numerous global championship titles, strong technical capabilities, and leading global sales [4]. Group 2: Product Highlights - The Ford Mustang Mach-E, the world's first all-terrain camping SUV, attracted significant attention at the auto show, with a pre-sale price starting at 229,800 yuan and a comprehensive range of 1,220 kilometers for the extended range version [7][10]. - The Mustang Mach-E features unique solutions, including a large battery capacity of 105.4 kWh for the pure electric version, achieving a range of 650 kilometers, addressing user concerns about range anxiety [13]. Group 3: Technological Innovations - The Mustang Mach-E is equipped with advanced technology, including 31 perception hardware components and dual Orin-X chips, enabling high-level autonomous driving capabilities and comprehensive safety monitoring systems [13][36]. - It offers unique features such as a one-button lift roof, a multifunctional tailgate system, and a "mountain kitchen" setup, enhancing the outdoor experience for users [15][18]. Group 4: New Model Launches - The new Ford Mondeo was also showcased, highlighting its dynamic design and performance, with a maximum power output of 261 horsepower and a peak torque of 408 N·m [24][30]. - The Mondeo features a spacious interior with a 2945 mm wheelbase and advanced connectivity through the new SYNC® + intelligent system, setting a new standard for smart vehicles in its class [33][36]. Group 5: Overall Product Matrix - Ford's "exploration and adventure" product matrix includes various models such as the Mustang, Ranger, and Explorer, showcasing the brand's strength in the outdoor lifestyle segment [40][42]. - The company invites media and consumers to experience the unique charm of its "wild exploration" family at the auto show, emphasizing its commitment to outdoor adventures [42].

Core Viewpoint - The article discusses the resurgence of retro aesthetics in consumer preferences for SUV models, particularly focusing on the "boxy" design trend in the automotive market [1][2]. Group 1: Market Trends - There is a noticeable shift in consumer aesthetics back to retro designs, particularly in the SUV segment [1]. - The demand for versatile vehicles that can navigate various terrains is increasing, reflecting a desire to explore the country's landscapes [2]. Group 2: Vehicle Pricing and Sales - The Haval Big Dog models have a strong market presence, with 95% of sales concentrated on gasoline versions, averaging over 15,000 units sold monthly [3]. - The Equation Leopard T3 has achieved stable monthly sales of around 10,000 units, indicating strong market acceptance [6]. - The Haval Tank 300 has seen a decline in sales from approximately 10,000 units to around 7,000 units monthly, yet it remains one of the most successful Chinese off-road vehicles [18]. Group 3: Competitive Analysis - The article highlights several key players in the boxy SUV market, including Haval, Equation Leopard, and Jietu, with a recommendation for consumers to consider these brands in the order mentioned [43]. - The Jietu Traveler and Jietu Mountain Sea T2 models are noted for their competitive pricing and product capabilities, although the latter has limited product strength [10][12]. - The Equation Leopard series, particularly the T3, is positioned as a unique electric option among boxy models, showcasing the brand's commitment to innovation [7].

Core Viewpoint - Ford China is restructuring its sales channels by establishing a wholly-owned subsidiary, Ford Automotive Sales Service (Shanghai) Co., Ltd., to manage marketing, sales, and service for Ford's passenger cars and pickups in China, effective October 1 [2][4]. Group 1: Company Restructuring - The new subsidiary will consolidate the sales services of Ford's two joint ventures in China: Jiangling Ford and Changan Ford, aiming to enhance operational efficiency and profitability amid increasing market competition [3][6]. - Chen Xiaobo has been appointed as the president of the new sales service company, reporting to Ford China's president and CEO, Wu Shengbo [5][6]. - Jiangling Motors has signed a distribution service contract with the new company, indicating that it will still participate in the sales of Ford vehicles, sharing sales responsibilities with the new entity [7]. Group 2: Market Challenges - Ford is facing significant pressure in the Chinese market, with declining sales and the need for transformation, as evidenced by a 16.43% year-on-year drop in Changan Ford's sales in the first five months of the year [4][12]. - Jiangling Ford's projected sales from 2022 to 2024 are not expected to exceed 50,000 units, with losses exceeding 1.6 billion yuan during the same period [13]. - The competitive landscape in the Chinese automotive market is intensifying, prompting Ford to consolidate resources to improve efficiency and maintain competitiveness [10][14]. Group 3: Historical Context - This is not Ford's first attempt at channel integration in China; previous efforts, such as the establishment of the National Dealer Service Development (NDSD) in 2018, were unsuccessful due to limitations in resource allocation [9]. - The automotive industry expert Mei Songlin noted that the current market conditions necessitate channel consolidation to enhance operational efficiency, especially as foreign and joint venture brands face declining sales [10].

Core Viewpoint - Ford is restructuring its sales channels in China by establishing a wholly-owned subsidiary, Ford Sales Service Company, to manage marketing, sales, and service for its passenger cars and pickup trucks in the Chinese market, marking a significant shift in its operational strategy [2][5]. Group 1: Company Restructuring - On September 23, Ford China announced the establishment of Ford Sales Service Company, which will officially start operations on October 1 [2]. - Chen Xiaobo has been appointed as the president of Ford Sales Service Company, previously holding key positions in Changan Ford and other marketing roles [2]. - The new company will unify the sales of Changan Ford, Ford imported vehicles, and Jiangling Ford, which includes models like Changan Ford Edge and Explorer, as well as Jiangling Ford's Lingrui and F-150 Raptor [3][4]. Group 2: Financial Performance and Challenges - Jiangling Ford Technology Company has been operating at a loss since its inception, with revenues of 1.24 million, 6.43 million, and 53.23 million from 2022 to 2024, and net losses of 1.06 million, 8.39 million, and 6.77 million respectively, totaling approximately 16.22 million in losses over three years [4]. - As of mid-2023, Jiangling Ford Technology Company reported total assets of about 875 million and a negative net asset of 1.42 billion [4]. Group 3: Strategic Implications - The establishment of Ford Sales Service Company aligns with CEO Jim Farley's strategy to reduce investment in China and focus on high-return businesses, indicating a strategic retreat in the Chinese market [5]. - The integration of sales channels is seen as a necessary step to streamline operations and improve profitability, as the previous fragmented sales structure was no longer suitable for Ford's strategy in China [4][5].

Core Points - Ford China has established a wholly-owned subsidiary, Ford Sales and Service (Shanghai) Co., Ltd., to manage marketing, sales, and service for Ford brand passenger cars and pickups in China, starting operations on October 1 [2] - The appointment of Chen Xiaobo as president of the new subsidiary indicates a strategic shift in Ford's operations in China, consolidating sales channels [2][3] - The signing of a distribution service contract between Jiangling Motors and Ford Sales and Service Company allows the latter to distribute vehicles produced by Jiangling [3] Summary by Sections Company Structure and Management - Chen Xiaobo has joined Ford China as the president of Ford Sales and Service Company, reporting to Wu Shengbo, the CEO of Ford China and the International Markets Group [2] - The establishment of Ford Sales and Service Company signifies the consolidation of Ford's sales channels in China, which had previously been fragmented between two joint ventures [3] Financial Performance and Challenges - Jiangling Ford Technology Company has been operating at a loss since its inception, with reported revenues of 1.24 million, 6.43 million, and 53.23 million from 2022 to 2024, and net losses of 1.06 million, 8.39 million, and 6.77 million respectively [4] - Cumulatively, Jiangling Ford has incurred losses of approximately 1.62 billion over three years, with total assets of about 875 million and negative net assets of 1.42 billion as of mid-2023 [4] Strategic Adjustments - The formation of Ford Sales and Service Company aligns with Ford's global strategy to reduce investments in China and focus on high-return businesses, as stated by CEO Jim Farley [5] - The integration of sales channels is seen as a necessary step for Ford to streamline operations and improve profitability in the Chinese market [5][6] Future Outlook - The new sales service company will unify the sales of various Ford models, including those from Jiangling and Changan Ford, and will oversee the rebranding of over 380 4S stores [5][6] - The transition to a unified sales model aims to enhance brand identity and operational efficiency, although challenges remain in balancing the different product attributes of Changan Ford and Jiangling Ford [6]

Core Insights - Jiangling Motors has announced two strategic initiatives: entrusting Ford Motor Sales Service (Shanghai) Co., Ltd. for comprehensive distribution services of Ford brand passenger cars and pickups in China, and jointly increasing capital in Jiangling Ford Automotive Technology (Shanghai) Co., Ltd. to settle its debts [1][4] Channel Resource Optimization - Jiangling Motors is a significant player in the Chinese automotive industry, involved in R&D, manufacturing, sales, and service. Ford holds a 32% stake in Jiangling Motors [2] - The channel integration aims to expand the number of sales channels from over 100 to more than 300, primarily focusing on passenger vehicles [2][3] - The integrated channel will allow for resource sharing and complementary advantages, simplifying the purchasing experience for consumers by focusing solely on the Ford brand [3] Management and Dealer Opportunities - Jiangling Motors will maintain control over key aspects such as vehicle pricing and marketing budgets, despite delegating distribution services to Ford's subsidiary [3] - Dealers will benefit from broader product authorizations, allowing them to sell both Jiangling Ford and Changan Ford products, enhancing their market opportunities [3] Capital Increase and Debt Settlement - Jiangling Motors and Ford plan to increase capital in Jiangling Ford (Shanghai) by 2.478 billion yuan, with Jiangling contributing 1.264 billion yuan through debt-to-equity conversion and Ford contributing 1.214 billion yuan in cash [4] - The capital increase will help settle Jiangling Ford's existing debts, which total 2.296 billion yuan, with 1.47 billion yuan owed to Jiangling Motors [4] Focus on New Energy and Intelligent Technology - The partnership between Jiangling Motors and Ford has evolved since Ford acquired a 32% stake in 1995, with significant product launches in the commercial vehicle sector [5] - The recent channel integration is seen as a milestone in their collaboration, aligning with the industry's shift towards new energy and intelligent technology [6] - Jiangling Ford has recently launched the "Smart and Fun" model, integrating advanced intelligent and electric technologies, with more products in the pipeline [6] Business Strategy and Future Outlook - Jiangling Motors aims to strengthen its core competitiveness in the light commercial vehicle sector while expanding passenger vehicle sales through channel integration [7] - The company will continue to operate independently in export markets, with the new Ford subsidiary focusing solely on the Chinese market [7] - Future collaboration with Ford will emphasize product innovation, technology development, and market expansion, aiming to accelerate the electrification and intelligent transformation of their product lineup [7]

Core Viewpoint - Ford's first all-terrain camping SUV, named "Ford Intelligent Fun Horse," made its global debut at the 2025 Chengdu International Auto Show, showcasing its commitment to electric and intelligent vehicle transformation in the Chinese market [1][10]. Group 1: Vehicle Specifications - The Ford Intelligent Fun Horse is built on the "Ford Fuyou" native intelligent new energy technology platform, with the extended-range version offering an electric range of over 200 kilometers. The pure electric version features a battery capacity of 105 kWh and a maximum range of 650 km, along with a 6 kW external discharge capability [1]. - The vehicle is equipped with four-wheel drive and features front and rear mechanical differential locks. It also includes an intelligent off-road mode supported by laser radar, 360° cameras, and chassis sensors to monitor vehicle posture and provide early warnings for pitch and roll risks [3]. Group 2: Smart Features - The intelligent cockpit system allows for a "nap mode" that automatically folds the front headrests and adjusts the second-row seats to a maximum angle of 40°. Both first and second-row seats can convert into a bed with a single button press. The vehicle also includes a travel log that supports 3D satellite map navigation and intelligent recommendations for points of interest along the route [5]. - The vehicle supports a cinema mode with an optional factory-customized front screen and features a compressor refrigerator with a temperature range of -6°C to 50°C [5]. Group 3: Design and Customization - The Ford Intelligent Fun Horse features a liftable roof that increases rear headroom by 36 cm with a single button. The roof fabric is the same as that used in Ford's convertible cars, allowing for customization with different materials. The liftable skylight cover can be quickly removed and includes automatic rain closure, wind resistance, and mosquito protection [7]. Group 4: Strategic Positioning - This year marks the 30th anniversary of Ford China. In response to the challenges posed by the transition to new energy, Ford is focusing on a unique off-road brand positioning while embracing the electric and intelligent transformation. The company aims to deepen its strategy in China by collaborating with advanced local industry partners and focusing on user needs [10]. - Ford plans to expand its off-road product matrix, covering all power forms and scenarios from fuel to new energy, and from leisure to performance. The brand's service focus will extend beyond the vehicles to encompass the complete outdoor lifestyle experience for users [10].