Core Insights - OnePlus is adopting a focused "anti-consensus" strategy to carve out a unique growth path in a slowing smartphone market, emphasizing a "Performance Ultra" product strategy aimed at young gaming enthusiasts [1][2][7] - The company reported a 36.7% year-on-year growth in Q3 and expects to approach a 50% growth rate for the year, driven by a clear and aggressive business logic targeting a specific user group [1][3][7] Product Strategy - OnePlus is prioritizing user experience by focusing on performance and gaming, opting for a 1.5K+165Hz screen instead of a traditional 2K display, which is seen as a better fit for user needs despite some controversy [2][3] - The decision to remove the Hasselblad branding from the OnePlus 15 does not compromise its imaging capabilities, as the company maintains a strong focus on color and aesthetic quality [4][6] Pricing and Cost Management - Despite rising supply chain costs, particularly in memory components, OnePlus is committed to its zero-profit pricing strategy for hardware over the next three years, prioritizing user experience and scale over immediate profitability [3][4] - The company aims to set the most sincere prices while ensuring product quality, reflecting confidence in its growth trajectory [3][7] Brand Synergy and Market Positioning - OnePlus emphasizes that its collaboration with OPPO does not hinder its market strategy, as both brands target different user segments, allowing for a clear product definition without compromise [4][5] - The company is focused on maintaining its identity and product strategy, ensuring that its offerings remain distinct from OPPO's flagship products [4][5] Future Outlook - OnePlus plans to deepen its focus on gaming and performance, considering new product categories only if they align with its core user base and scenarios [5][6] - The company is collaborating closely with Qualcomm to launch the next-generation Snapdragon 8 flagship chip, which has been co-developed over two years, indicating a commitment to innovation [6][7]

以下文章来源于初心资本 Monad Ventures ，作者田江川 初心资本 Monad Ventures . 这一段故事里有我的错误，精英主义的傲慢；我的思考，对于反共识的思考，对于反人性的长期主义 的思考；我的成长，带领基金的投资方法论的迭代。 初心资本成立于 2015 年 6 月，是一家以科技与互联网为中心、积极布局新兴业态的早期股权投资基 金，专注于企业服务、科技创新等领域的投资。 作为全球领先的机器人创新企业，宇树科技以其卓越的技术实力和前瞻性产品屡屡惊艳世界 — 从 CES 展上大放异彩、成为全球科技焦点，到人形机器人登上春晚舞台、以灵动舞姿征服全国观 众，宇树始终走在行业前沿，展现了中国科技创新的非凡魅力。 初心资本在 2017 年底与宇树科技创始人王兴兴相识，在 2020 年初完成了宇树的 Pre-A 轮融资。管理 合伙人田江川基于基金过去 8 年陪伴宇树的心路历程，分享了她的投资故事。故事里有她对于错误决 策的反思、对于反共识及长期主义的思考、带领基金迭代投资方法论的成长。 初心资本管理合伙人田江川是混沌学园一期同学。 以下为正文全文： 作者 | 田江川 转载自 | 初心资本 Monad V ...