Core Viewpoint - Xiaomi's founder and CEO Lei Jun emphasizes the company's stance against "small character marketing" practices in the automotive industry, while unveiling details about the new Xiaomi SU7 and the 7-year low-interest financing policy for the Xiaomi YU7 [1][4]. Group 1: Xiaomi SU7 Details - The new Xiaomi SU7 is set to launch in April 2026, with a starting price of 229,900 yuan and a reservation deposit of 1,000 yuan, refundable after the launch [5]. - The SU7 features a silicon carbide high-voltage platform, with the standard version offering a range of 720 km, the Pro version 902 km, and the Max version 835 km, all equipped with laser radar for full auxiliary driving capabilities [5]. - The vehicle will be available in nine color options, retaining four from the previous model and introducing three new colors, including Capri Blue [5]. Group 2: Marketing Practices - Lei Jun criticizes the industry's common practice of misrepresenting voltage specifications, advocating for transparency and accuracy in marketing [4]. - The company aims to set a higher standard for marketing practices, encouraging the use of clear and complete information rather than relying on industry norms [4]. Group 3: Financing Policy - Xiaomi introduces a 7-year low-interest financing policy for the YU7, applicable to orders placed by February 28, 2026, with a minimum down payment of 49,900 yuan and monthly payments starting at 2,593 yuan [7]. - This financing initiative follows a similar policy recently announced by Tesla, indicating Xiaomi's responsive approach to market trends [7]. Group 4: Second-Hand Market Concerns - Concerns regarding the second-hand value of the Xiaomi SU7 have been addressed by company representatives, who attribute exaggerated claims in the media to second-hand car dealers seeking attention [9]. - Lei Jun acknowledges the negative impact of sensationalized media coverage on the company's reputation, highlighting the need for accurate information dissemination [9].

你永远也想不到，一个世界五百强公司的掌舵人，竟然会被逼到将直播辟谣当成一项重要的工作任务， 这怕在人类商业文明史上，都从未出现过。 2026年开年，雷军已经进行了三场直播，这三场直播都以说车为主题，但总会留出相当长的篇幅用来辟 谣。 前两场直播中，雷军集中回应了一大批网络质疑和谣言——雷军集中回应绿化带战神、瞬间刹停、七千 法务……黑公关不想让我说话！雷军又一波集中回应：玄戒01、掉粉、杯子开会15次、营销大师、一脚 刹死、SU3…… 而在昨晚的直播中，雷军又集中辟谣了一波，其中，在直播中提到现在确实需要"小心翼翼"，"为了防 止我说错了什么的。"。 雷军提到，行业内很多友商标称的800V，实际上只有600V，这是行业内的惯用做法，但自己做就不 行。 比如之前雷军曾说1300公里只充一次电，实际上当时原话是：小米YU7的标准版充满了电，我们从北京 出发到上海，中间只加了一次电，1300公里中间只充了一次电，我特别震撼。结果就被剪辑成了1300公 里只充一次电，到处推广到处传播。 在此前的直播中，雷军还无奈的表示，自己被水军黑的有了心里阴影，「黑公关就是不想让我说话，甚 至今天的直播都准备了大量稿子，他还向网友 ...