Core Insights - The article discusses the resilience and strategies of smaller e-commerce players amidst fierce competition from giants like Taobao, JD, Pinduoduo, and Douyin, highlighting their unique approaches to survive and thrive in the market [1][2][14]. Group 1: Strategies of Smaller E-commerce Players - The first strategy involves focusing on "hard work" in a challenging sector like women's fashion, where high return rates pose significant risks. Vipshop has chosen to concentrate on a few categories like clothing and beauty, leveraging a partnership with SF Express to enhance customer service and reduce return-related issues [3][5]. - The second strategy is about survival and waiting for opportunities. Mogujie, once a rising star, faced challenges but adapted by transforming into an MCN (Multi-Channel Network) to engage in live-streaming sales, capitalizing on the rise of platforms like Xiaohongshu [6][8]. - The third strategy is about creating a unique value proposition. Dewu focuses on authenticity by implementing a "verification before shipment" model, ensuring that every product is genuine, which resonates well with its target demographic of young consumers [9][11]. Group 2: Market Positioning and User Engagement - Vipshop's focused approach has allowed it to maintain profitability for 49 consecutive quarters, establishing itself as a reliable platform for brand inventory management and seasonal marketing [5]. - Mogujie's pivot to serve mature female consumers has resulted in a strong community engagement through interactive live-streaming and exclusive product offerings, leading to significant recognition on Xiaohongshu [8]. - Dewu's strategy of building a community around high-value products and user interaction has fostered a strong sense of belonging among its users, enhancing customer loyalty and driving sales [11][12]. Group 3: Lessons for the E-commerce Industry - The article emphasizes that smaller players do not chase after traffic but instead focus on solidifying their strengths, addressing market pain points, and providing tailored experiences for loyal customer segments [14][15]. - The success of these smaller e-commerce platforms suggests that even in a highly competitive environment, there are opportunities for profitability by focusing on niche markets and maintaining user loyalty over mere scale [15].