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网文出海,掀起“文化共创”潮流
Ren Min Ri Bao Hai Wai Ban· 2025-10-08 22:54
Core Insights - Chinese online literature has become a global cultural phenomenon, with approximately 200 million active overseas users across over 200 countries and regions, showcasing a significant international presence [1][5] - The 2025 China International Online Literature Week highlighted the theme of "New Dynamics, New Patterns, New Forms—The Global Landscape of Online Literature Empowered by AI," indicating a focus on innovation and collaboration in the industry [1] Group 1: International Reach and User Engagement - The number of overseas active users of Chinese online literature is around 200 million, with Asian readers accounting for 80% of this total [5] - The market share in North America is approximately 30%, while Europe and Latin America are emerging as new growth areas [5] - The translation and dissemination of online literature have expanded significantly, with about 5,000 physical books and nearly 130,000 e-books distributed globally [7] Group 2: Content Quality and Recognition - The trend towards mainstream and high-quality online literature is evident, with recognition from both domestic and international institutions, including awards for outstanding works [2] - By the end of 2024, the total number of online literature works exceeded 33 million, with an annual increase of 2 million works, reflecting a 7% year-on-year growth [2] Group 3: Cultural Integration and Localization - Chinese online literature has successfully integrated universal themes with Chinese cultural elements, leading to a strong emotional resonance with global audiences [5] - The establishment of localized creative ecosystems, such as Qidian International, has attracted a significant number of overseas authors, resulting in the production of 770,000 original works [9] Group 4: Innovative Distribution Channels - The primary mode of dissemination for Chinese online literature is through text translation, with platforms like WebNovel and TapRead facilitating large-scale online translation [7] - AI technology has significantly enhanced translation efficiency, with AI translations accounting for over 50% of the total, improving efficiency by nearly 100 times [7] Group 5: IP Expansion and Adaptation - The adaptation of online literature into various media forms, including dramas and animations, has broadened the reach of Chinese literature internationally [8] - Successful adaptations, such as "Chang Yue Jin Ming," have not only gained popularity but also contributed to cultural tourism in China [8] Group 6: Narrative Innovation and Global Influence - Chinese online literature is entering a new phase of "narrative going abroad," influencing global popular culture through cross-cultural storytelling [9][10] - The blending of Chinese narrative frameworks with Western themes has resulted in a unique cross-cultural literary landscape, showcasing the global impact of Chinese online literature [10]