来源：科技日报 蒲悦 科技日报记者 王春 近日，第四届上海国际网络文学周举行，来自14个国家和地区的网络文学作家、学者和企业代表参与盛会。《2025中国网络文学出海趋势报告》 在会上发布。报告指出，2025年，中国网络文学步入全球高速普及期，形成北美、欧亚、拉美"三翼齐飞"的全球市场格局，"IP引领文旅价值升 维"成为全球范围内的产业现象。 此份报告以中国音像与数字出版协会的行业调查和阅文集团材料为主要分析蓝本。报告显示，2024年，中国网络文学市场营收规模达495.5亿元人 民币，同比增长29.37%，实现连续三年增速加快；海外市场营收规模为48.15亿元人民币，同比增长10.68%，保持稳健增长态势。 报告指出，中国网络文学的全球影响力正攀升至全新高度，一个世界性的、多极增长的全球市场已然形成。在内容生态方面，截至2024年底，中 国网络文学作品累计规模已达约4210万部，创作基础持续夯实。海外原创生态同样呈蓬勃态势，截至2025年10月31日，阅文旗下海外门户起点国 际（WebNovel）全球累计访问用户已近4亿，培育孵化了来自全球的近53万名作家、超82万部原创作品，作品总量同比增长20%，其中阅读量 ...

网文、网剧、网游作为文化出海"新三样"，已成为讲述中国故事的全球化窗口。12月19日，第四届上海 国际网络文学周举办了网文出海生态论坛。从"文化出海'新三样'：数字浪潮下的中国叙事破 局"到"IP+文旅出海：当中国故事遇见世界风景"，两场沙龙上，来自产业与学界的八位嘉宾展开对话， 共同勾勒出中国数字文化出海新图景：一条从"内容走出去"到"场景扎下根"的线上线下"双轨"路径正在 形成。 "新三样"引领文化出海新气象 论坛探讨了文化出海"新三样"如何作为一种系统性力量，重塑全球对中国故事的认知。 晋江文学城副总裁胡慧娟分享了女性叙事的全球审美异同。她指出，早期"女性向"网文多聚焦于言情， 女性角色常处于相对弱势依附的地位。近年来，平台与产业链上凸显女性个人能力、个人成长的"事业 向"、"大女主"、"无CP"等题材的作品越来越多。在出海过程中，不同市场对题材偏好有微妙差异：东 亚、东南亚偏重于传统言情，而阿拉伯语市场则对"专情霸总"设定有强烈情感共鸣。 IP文旅融合出海成新趋势 文化出海从"单向传播"到"双向共创" 祖龙娱乐战略合作负责人黄昭以《以闪亮之名》游戏为例，分享了IP内容助力游戏出海的经验。《以闪 亮之名 ...

报告显示，截至2024年年底，中国网络文学作品累计规模已达约4210万部。截至2025年10月， WebNovel（起点国际）全球累计访问用户已近4亿人次，培育孵化了来自全球的近53万名作家、超82万 部原创作品，作品总量同比增长20%，其中阅读量突破千万级的爆款已达538部。 "2025年，网络文学正在迎来全球高速普及阶段，拉美的强势崛起，让网络文学市场形成了北美、欧 亚、拉美三翼齐飞的格局。"中国音像与数字出版协会副秘书长李弘在报告发布现场表示，"模式方面， IP引领文旅价值升维，成为了全球范围内的产业现象。" 拉美市场崛起全球多极增长 在全球文化交融与技术革新的浪潮中，中国网络文学正以前所未有的深度与广度扬帆出海，成为世界文 化版图中一股不容忽视的"东方潮"。 12月18日，在上海国际网络文学周上发布的《2025中国网络文学出海趋势报告》（以下简称"报告"）显 示，2024年中国网络文学市场营收规模达495.5亿元，同比增长29.37%，连续三年增速加快；同期海外 市场营收规模为48.15亿元，同比增长10.68%。 "IP+文旅"深度融合 长久以来，北美与欧亚市场是中国网络文学出海的主要阵地。2025 ...

上个周末DNF搞了一个嘉年华，主题是「DNF IP宇宙」。集结端游、手游、单机等IP系列产品。 大概早在10年之前，有关DNF IP的相关的计划就已经有了，涉及到小说、音乐、动漫，一度传闻还有 电影。 因此，在嘉年华的采访上，我问了官方一个问题，「经过多年的发展，是怎么评价IP发展到目前这个阶 段的?」 腾讯互娱国内发行支持业务&Nexon合作业务市场负责人李洁露是这么回答的，「直到现在我们才能真 正称之为 IP。因为IP 应该是一个共建的生态。如果只是我单方面就能说"这是我的 IP"，那是不完整 的。」 与10年前以泛娱乐为代表的IP热潮不同，在10年后的今天，当IP再次成为热点时，IP所给游戏产品带来 的价值，看上去正在发生根本性的改变。 甚至其中还出现了蓝港这样以泛娱乐为战略的公司，号称「从游戏到影视，以IP为桥梁，贯通全产业链 文化内容，建立以文化为基础的游戏周边生态圈，向下发展做平台化业务，向外发展做国际化业务。」 当时的背景是手游刚刚掀开的暴富梦，一大批的公司以IP背后所附带的品牌影响力、粉丝经济、延展的 可能性、变现的畅想空间等为核心，同时辅以手游的大众娱乐化、低门槛的进入角度等，从而带来变 现 ...

Core Insights - The next step for online literature going global involves transforming popular web novels into multi-faceted IP works, including audiobooks, dramas, comics, animations, films, mobile games, and merchandise [1][2] - Successful examples like "Full-Time Master" demonstrate the potential for significant international engagement, with over 1.3 billion overseas reads and extensive media adaptations [1][2] Group 1: Industry Trends - The integration of various media forms is essential for the development of online literature IP, allowing for coordinated growth across publishing, animation, and gaming sectors [2] - The concept of "Web Literature+" signifies a shift from traditional online literature to a more diverse and expansive format that includes various cultural narratives and values [2] Group 2: Market Impact - The global reception of works like "Mystery Lord" showcases the increasing interest in Chinese stories, achieving a 9.3 rating on IMDB and being released in over 190 countries [2] - The evolution of online literature export from simple text translation to a multi-terminal IP collaboration reflects a new landscape in global cultural consumption [2]

Core Insights - Chinese online literature has become a global cultural phenomenon, with approximately 200 million active overseas users across over 200 countries and regions, showcasing a significant international presence [1][5] - The 2025 China International Online Literature Week highlighted the theme of "New Dynamics, New Patterns, New Forms—The Global Landscape of Online Literature Empowered by AI," indicating a focus on innovation and collaboration in the industry [1] Group 1: International Reach and User Engagement - The number of overseas active users of Chinese online literature is around 200 million, with Asian readers accounting for 80% of this total [5] - The market share in North America is approximately 30%, while Europe and Latin America are emerging as new growth areas [5] - The translation and dissemination of online literature have expanded significantly, with about 5,000 physical books and nearly 130,000 e-books distributed globally [7] Group 2: Content Quality and Recognition - The trend towards mainstream and high-quality online literature is evident, with recognition from both domestic and international institutions, including awards for outstanding works [2] - By the end of 2024, the total number of online literature works exceeded 33 million, with an annual increase of 2 million works, reflecting a 7% year-on-year growth [2] Group 3: Cultural Integration and Localization - Chinese online literature has successfully integrated universal themes with Chinese cultural elements, leading to a strong emotional resonance with global audiences [5] - The establishment of localized creative ecosystems, such as Qidian International, has attracted a significant number of overseas authors, resulting in the production of 770,000 original works [9] Group 4: Innovative Distribution Channels - The primary mode of dissemination for Chinese online literature is through text translation, with platforms like WebNovel and TapRead facilitating large-scale online translation [7] - AI technology has significantly enhanced translation efficiency, with AI translations accounting for over 50% of the total, improving efficiency by nearly 100 times [7] Group 5: IP Expansion and Adaptation - The adaptation of online literature into various media forms, including dramas and animations, has broadened the reach of Chinese literature internationally [8] - Successful adaptations, such as "Chang Yue Jin Ming," have not only gained popularity but also contributed to cultural tourism in China [8] Group 6: Narrative Innovation and Global Influence - Chinese online literature is entering a new phase of "narrative going abroad," influencing global popular culture through cross-cultural storytelling [9][10] - The blending of Chinese narrative frameworks with Western themes has resulted in a unique cross-cultural literary landscape, showcasing the global impact of Chinese online literature [10]

Core Insights - The "Super Dynamic North Bund Dimension Music Carnival" has successfully integrated popular IPs and cultural elements, creating a vibrant new landmark for dimension culture in the North Bund area [1][2][3] Group 1: Event Highlights - The carnival features numerous popular IPs and immersive installations, breaking down barriers between different dimensions and attracting a large audience [2] - Notable installations include a romantic "prayer site" from the popular domestic animation "Fox Demon Little Red Bride" and an interactive "delivery cabinet" from "One Person Below" [2] - The event also celebrates the tenth anniversary of the top domestic game "Honor of Kings," providing an interactive experience that merges gaming with social activities [2] Group 2: Commercial Opportunities - The carnival has established a creative market for fans, offering official merchandise and handmade items, generating significant sales and attracting over 30,000 fans daily [3] - The collaboration between merchandise sales and IP exhibitions enhances the overall experience, allowing fans to purchase exclusive items after engaging with the exhibits [3] Group 3: Economic Impact - The North Bund area has seen a 13% increase in foot traffic due to the carnival, benefiting local businesses through ticket stub promotions and discounts [4] - Various merchants in the area have participated in the ticket stub economy, providing exclusive offers to enhance consumer engagement and drive sales [4][5] - The integration of cultural and commercial elements is expected to inject new vitality into the local economy, promoting high-quality development in the region [6]

Core Viewpoint - The collaboration between China's web novel "Dao Gui Yi Xian" and Universal Studios Singapore marks the first deep partnership between a Chinese web novel IP and a global theme park, showcasing a cross-border integration of "IP + cultural tourism" [1][3]. Group 1: Project Overview - The Halloween-themed attraction "Dao Gui Yi Xian" opened on September 26, featuring immersive experiences that recreate the novel's fantasy world through realistic scenes and interactive NPCs [1][3]. - The project aims to provide visitors with an engaging exploration of iconic locations from the novel, such as "Qing Feng Guan" and "Bai Yu Jing," allowing them to interact with characters from the story [3][5]. Group 2: Cultural Significance - "Dao Gui Yi Xian," created by author "Hu Wei De Bi," integrates traditional Chinese philosophical concepts and folklore with modern fantasy elements, establishing a grand worldview filled with Eastern mystique [3][5]. - The novel has gained significant popularity, accumulating over 11.38 million readers, making it a phenomenon in 2023 [3]. Group 3: Future Prospects - This collaboration represents the first overseas implementation of the "IP Paradise" model by the company, with plans to introduce derivative products from other popular IPs like "Quan Zhi Gao Shou" and "Gui Mi Zhi Zhu" at Universal Studios Singapore [5].

Core Insights - The scale of overseas active users of Chinese online literature is approximately 200 million, indicating a significant global influence of this narrative trend [1] - The revenue from the overseas market for Chinese online literature is projected to reach 4.815 billion yuan in 2024 [1] - The total number of Chinese online literature works is expected to exceed 33 million by the end of 2024, with a notable increase in both realistic and science fiction genres [2] Group 1: Market Dynamics - Chinese online literature has gained popularity in over 200 countries and regions, with Southeast Asia and North America being key markets [1][4] - The majority of overseas readers (80%) are located in Asia, with preferences varying by region; Southeast Asia favors ancient romance and fantasy genres, while Europe and North America lean towards fantasy and suspense [4] - The translation of works has been significantly enhanced by AI technology, which has increased efficiency and reduced costs, allowing for rapid global distribution of literature [3] Group 2: Cultural Impact - Chinese online literature is not only being consumed but is also influencing global literary trends, with 1.3 million overseas authors and over 2 million works created in this ecosystem [6] - Successful adaptations of Chinese online literature into other media, such as the series "Qing Yu Nian" on Disney+, highlight the cultural export potential of these narratives [5] - The integration of Chinese cultural elements into overseas works demonstrates the growing influence of Chinese narrative styles and themes on global literature [6]

Core Viewpoint - The recent implementation of the "21 Regulations" by the National Radio and Television Administration (NRTA) is expected to significantly benefit the Chinese film and television industry, particularly in the production of historical dramas, which have been a major source of revenue and popularity [2][10][12]. Group 1: Impact of "21 Regulations" - The NRTA has relaxed restrictions on the number of historical dramas, signaling support for market-oriented creation in the industry [2][10]. - The regulations allow for an increase in the maximum number of episodes for dramas, which could lead to the production of higher-quality long dramas [11]. - The introduction of policies such as "border examination and broadcasting" for series and seasonal dramas is expected to shorten content production cycles and align broadcasts with current social sentiments, enhancing capital efficiency for companies like iQIYI [11][12]. Group 2: Industry Response - Following the announcement of the "21 Regulations," many film and television stocks experienced significant gains, indicating a positive market reaction [3]. - Major companies in the industry, such as the Yuewen Group, anticipate launching more film and television projects due to the new regulations [12]. - The regulations are seen as a potential attractor for more investment in the film and television sector, which is currently facing financial challenges [13][14]. Group 3: Current Challenges - The film and television industry is experiencing financial difficulties, with iQIYI reporting an 11% year-on-year revenue decline to 6.628 billion yuan and a net loss of 133.7 million yuan [14]. - Tencent Video also reported a decrease in paid subscribers, losing 3 million to a total of 114 million [15]. - The reduction in content budgets due to financial constraints may lead to fewer high-quality productions, creating a vicious cycle that could further diminish audience engagement [16][17]. Group 4: Future Outlook - While the "21 Regulations" may increase the likelihood of producing popular dramas like "Empresses in the Palace," the actual success will depend on the ability to create high-quality content that meets evolving audience tastes [19]. - The rise of short videos poses additional risks to traditional film and television investments, making the landscape more competitive and uncertain [19].