小李实在看不懂老铺黄金的操作：国内金价才每克约925元，它却敢卖到2000元多，还三番五次涨价，最大涨幅近28%。 更离谱的是，这么高的价格，居然有富婆排队5小时抢着买，门店常年排起长队。 黄金的核心价值本是保值，它却卖得比普通金店贵一倍多还逆势涨价，这真的是"割韭菜"吗？那些消费者甘愿花高价买单，到底被什么吸引了？ 反常识操作 在多数人认知里，购买黄金图的是保值，加工费越低越划算。 但老铺黄金偏要反其道而行，—国际金价950元/克时，它的锁骨链能卖到2000元/克，核心产品普遍是大盘价的两倍以上。 更令人意外的是，高价非但没劝退消费者，反而成为吸睛利器：上海恒隆广场新店开业，有人凌晨就来排队，4小时才能进店； 后者仅对VIP开放，里面陈列着近150万元的越王宝剑等收藏级摆件，俨然一座小型博物馆。 服务更是对标顶级奢侈品：进门就有依云矿泉水和歌帝梵巧克力，一对一店员会耐心讲解产品的文化内涵，全程没有销售压迫感；即便只是随意浏 览，店员也能娓娓道来产品的设计理念与文化渊源。 最令人意外的是，对于门外排队的顾客，老铺黄金竟还提供餐饮服务：中午时分发放两荤两素的盒饭，下午茶时间店员会走出门店发放巧克力、依 云矿泉水 ...

Core Viewpoint - Laopu Gold (HK: 6181) has reported significant growth in its latest semi-annual report, with revenue increasing by 251.0% year-on-year to 12.354 billion RMB and net profit rising by 285.8% to 2.268 billion RMB [1] Group 1: Financial Performance - Laopu Gold's revenue reached 12.354 billion RMB, marking a 251.0% increase compared to the previous year [1] - The net profit for the company was 2.268 billion RMB, reflecting a 285.8% year-on-year growth [1] Group 2: Market Expansion - The company opened 5 new stores in the first half of the year and has established a presence in 9 out of the top 10 commercial centers in China, achieving an average sales of approximately 459 million RMB per mall [1] - Laopu Gold is actively expanding into the Southeast Asian market and has initiated preliminary research for the European and American markets [9][10] - The brand plans to open its first international store in Singapore's Marina Bay Sands by June 2025, marking a significant step in its international expansion [11] Group 3: High-End Customer Management - The overlap rate of Laopu Gold's consumers with those of luxury brands like Louis Vuitton, Hermes, Cartier, Bulgari, and Tiffany is as high as 77.3%, indicating a strong foothold in the high-end consumer market [4] - The company has established a dedicated high customer management department to enhance its efforts in acquiring new high-end customers, focusing on gold products as a primary growth area [6][7] Group 4: Brand Positioning and Strategy - Laopu Gold's strategy includes maintaining brand image despite promotional activities, with discounts viewed as a means to stimulate purchases rather than detract from brand value [14] - The company asserts that it currently faces no significant competition in the market, emphasizing that imitation and copying cannot surpass its unique understanding of traditional culture and high-end branding [16]