Core Insights - Major companies like Meituan and JD.com are entering the food service industry, launching their own dining brands to enhance food safety and consumer choice in the takeaway market [1][9] - The competition between these platforms is expected to reshape the restaurant industry, particularly affecting small businesses [2][9] Company Initiatives - Meituan launched the "Raccoon Canteen" brand, aiming to build 1,200 locations across the country within three years, focusing on traceability and food safety [1][8] - JD.com introduced the "Seven Fresh Kitchen," planning to invest over 10 billion yuan to establish more than 10,000 locations nationwide within three years [1][6] Business Models - The "Seven Fresh Kitchen" operates on a self-operated model, aiming to capture market share from "ghost kitchens," while Meituan emphasizes not competing directly with merchants [3][6] - Both companies are exploring different operational strategies, with JD.com focusing on a partnership model with merchants, while Meituan aims to support merchants through infrastructure and safety measures [3][4] Food Safety Measures - Meituan's Raccoon Canteen implements strict monitoring with 24-hour surveillance cameras to ensure compliance with food safety standards [4][8] - JD.com guarantees that all ingredients are sourced from reputable suppliers, enhancing consumer trust in their offerings [6][9] Market Impact - The entry of these major players is expected to create a more competitive environment, potentially benefiting consumers through improved safety and service standards [9] - The ambitious expansion plans of both companies could lead to significant changes in the restaurant landscape, with the potential for new operational standards and consumer expectations [7][9]