Core Viewpoint - The launch of the new FAW-Volkswagen flagship SUV, the All-New Horizon, aims to compete in the large family SUV market against electric vehicles, highlighting the ongoing relevance of traditional fuel vehicles in the Chinese automotive market despite the rise of electric vehicles [3][4][8]. Market Context - The domestic sales of traditional fuel vehicles in China reached 1.188 million units in June, showing both month-on-month and year-on-year growth, indicating that fuel vehicles remain a solid pillar in the market [3][4]. - The increasing penetration of new energy vehicles (NEVs) has not diminished the consumer choice between fuel vehicles and NEVs, suggesting that both segments can coexist [3][4]. Product Features - The All-New Horizon features a length of 5.168 meters and a wheelbase of 2.980 meters, providing significant interior space, which is a key selling point in the competitive SUV market [11]. - The vehicle offers both 6-seat and 7-seat configurations, with the 6-seat version featuring independent second-row seats equipped with electric adjustment, ventilation, heating, and 3D massage functions [13]. - The 7-seat version allows for flexible space arrangements, with a trunk capacity of 350 liters when fully occupied, expandable to over 2.2 meters of flat space when seats are folded [15]. Technological Advancements - The All-New Horizon is equipped with the fifth-generation EA888 engine, with a high-power version delivering 200 kW and 400 N·m of torque, achieving a fuel consumption of 8.33 L/100 km [17]. - The vehicle features a smart cockpit with a 15-inch central screen, an 11.6-inch passenger screen, and a 10.25-inch instrument panel, powered by the Qualcomm 8155 chip, supporting over 400 interactive functions [19]. - The IQ. Pilot enhanced driving assistance system utilizes advanced technologies to cover 95% of urban road conditions and 100% of highway scenarios, marking a significant step in the integration of AI in fuel vehicles [21]. Marketing and Sales Strategy - FAW-Volkswagen is adopting a direct sales model for the All-New Horizon, ensuring transparent pricing and dedicated customer service from the start of the purchasing process [21]. - The company has launched the "Jingxiangjia" digital service, which includes features like remote vehicle control and online maintenance scheduling, enhancing customer engagement [21].