Core Viewpoint - The article discusses the emergence of the "Qijing" brand, a collaboration between GAC and Huawei, as a new player in the competitive high-end new energy vehicle market in China, emphasizing its unique integration of traditional manufacturing and cutting-edge technology [1][10]. Group 1: Strategic Developments - The appointment of Liu Jiaming as CEO of Qijing, witnessed by top executives from both GAC and Huawei, signals a strategic shift where Huawei's role extends beyond technology to core governance and decision-making [5][7]. - The frequent interactions between the leadership of both companies indicate Qijing's significant strategic position, moving expectations from a simple combination of GAC manufacturing and Huawei technology to a deeper exploration of their collaborative model [7][10]. Group 2: Leadership and Expertise - Liu Jiaming's background, including his previous roles at GAC and his experience with Toyota, positions him as a capable leader for Qijing, enhancing confidence in the brand's potential [9][12]. - The high-profile nature of the leadership appointment reflects the strong expectations both GAC and Huawei have for Qijing, indicating a shared commitment to the brand's success [9][12]. Group 3: Unique Integration Model - Qijing represents a deeper integration model between a major automotive group and a technology giant, moving beyond traditional partnerships to a co-working model that fosters innovation [10][14]. - The introduction of Huawei's IPD and IPMS systems into Qijing signifies a comprehensive integration of technology and manufacturing processes, aiming for a seamless product development and marketing approach [13][14]. Group 4: Market Positioning and Competition - Qijing is positioned as a high-end new energy brand, entering a competitive landscape where it will directly compete with established players like NIO and Zeekr, as well as GAC's own Haobo brand [15][16]. - The brand's strategy includes targeting the high-end market segment, as evidenced by its recent brand招商大会, which attracted luxury car dealers, indicating a clear intent to establish a foothold in this competitive space [15][16]. Group 5: Future Potential - The collaboration between Huawei's advanced technology and GAC's manufacturing capabilities raises expectations for Qijing to replicate successful models in the intelligent vehicle sector, potentially elevating the overall market for Chinese brands [16].