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普华永道:2026年人民币走强,中国消费市场商机大
Sou Hu Cai Jing· 2025-12-17 14:04
Group 1 - The core viewpoint of the report is that the outlook for China's consumer market is optimistic, with expectations of a stronger RMB by 2026 and a stabilization in the real estate market, which will boost consumer confidence and stimulate local consumption [1] - PwC highlights the significant potential of the Chinese consumer market, driven by the growth of the middle and high-income groups who are increasingly focused on health and sustainability [1] - Retailers are leveraging technology and artificial intelligence to accelerate category management and the development of private labels, enhancing their competitive edge in the market [1] Group 2 - The Chinese government is actively promoting domestic demand and attracting foreign direct investment, with new policies being implemented to create substantial business opportunities in the consumer market [1] - Specific measures include tax incentives for reinvestment of profits by foreign investors, the full operation of the Hainan Free Trade Port, and enhanced tax benefits and open measures in the Greater Bay Area cooperation zones [1]