一场大会、一场典礼、一曲高歌……一个延续近30年的约定，正在将商业契约升华为情感与价值的深度共识。 2025年12月，长江首城宜宾成为全球酒业瞩目的焦点。围绕五粮液第二十九届12·18共识共建共享大会（以下简称五粮液"12·18"大会），一场场活动次第展 开——从庄严肃穆的祭祀大典到星光璀璨的全球伙伴歌唱大赛，从战略擘画的共识共建共享大会到坦诚深入的国际经销商恳谈会…… 以"和美"理论升维共同体理念 在今年五粮液"12·18"大会期间举办的"文明的温度 活态的力量——中国酒业遗产守护与开拓暨五粮液古窖泥捐赠中国国家博物馆20周年纪念"活动中，《五 粮液和美论》新书发布，其核心观点引发广泛共鸣。这标志着五粮液的"和美"文化完成从理念倡导到理论体系的升级，"三生万物"是和谐共生的生态系 统，"五生和美"孕育无限价值，将直接指导"和美"营销的全链实践。 《五粮和美论》新书发布。 面对行业调整，五粮液集团（股份）公司党委书记、董事长曾从钦在2025世界名酒发展大会上表示，必须处理好"传承与创新""文化价值与经济效益""民族 特色与国际时尚"三大关系。与此同时，五粮液携手中国酒业协会及各大名酒企业共同见证《中国酿酒历史 ...

Group 1 - The Boao Forum for Asia's autumn council meeting and academic conference was held in Chengdu on November 5-6, emphasizing cooperation and win-win development in the Asia-Pacific region [1][3] - Wuliangye, as a long-term partner of the Boao Forum, aligns its "harmonious beauty" value proposition with the forum's principles of openness, inclusiveness, unity, and mutual benefit [3] - The meeting featured leaders and experts from the Asia-Pacific region and globally, discussing regional economic integration and sustainable development [3] Group 2 - Wuliangye's participation in the forum serves as a practical example of its strategy to engage in international high-end platforms and global governance [3] - The company has consistently showcased its brand at international events such as the World Expo, APEC, and the China International Import Expo, highlighting the role of Chinese national brands in promoting cultural exchange [3]