前瞻2026：春季行情或提前启动，三大主线布局"十五五"开局之年 薛洪言 星图金融研究院副院长 春季行情的产生，有其内在的逻辑支撑，主要源于三个方面的季节性利好共振： 政策预期窗口期：每年12月的中央经济工作会议为来年经济政策定下总基调，次年3月的全国两会则进 一步明确具体方向和目标。这段从"预期酝酿"到"政策明晰"的过渡期，为市场提供了对产业扶持、宏观 调控等政策方面的丰富想象与博弈空间，成为主题投资活跃的黄金时段。 市场点金 流动性环境相对友好：年初，银行体系为争取"开门红"通常会加大信贷投放，宏观资金面阶段性宽松。 同时，机构投资者新一年的资产配置计划开始执行，居民部门也可能进行年终奖的再配置，为股市带来 潜在的增量资金。历史数据也显示，金融股获得超额收益的时段，大都集中在这一时期。 业绩数据真空期：一季度是上市公司财报的真空期，缺乏实际业绩的"证伪"或"证实"。这使得市场能够 暂时抛开短期业绩的束缚，更专注于对中长期产业趋势、盈利修复拐点等进行前瞻性布局与定价，为基 于未来预期的"躁动"提供了土壤。 若春季行情如期而至，预计市场将呈现更为均衡与结构化的特征，而非简单的全面普涨。以下三大主线 值得重点关 ...

Core Viewpoint - In the fast-paced information age, brands facing public relations crises can utilize soft marketing as a powerful tool to turn crises into opportunities through the "Golden Triangle Principle" of brand communication [1] Group 1: Emotional Resonance - Brands should replace official statements with "pain point stories" to establish emotional resonance with the public during crises [3] - Stories need to be specific and authentic, detailing time, place, characters, and real issues to convey sincerity and care [3] - The narrative should allow the public to relate personally, fostering sympathy and support for the brand [3] - Brands should view crises as opportunities for brand upgrades, showcasing their responsibility and progress through storytelling [3] Group 2: Authority Penetration - Brands must leverage authoritative figures to rebuild trust and credibility during crises [4] - Endorsements from authoritative media, industry experts, and KOLs can enhance public acceptance of the brand's message [5] - The content presented by authoritative sources should be professional and credible, avoiding excessive marketing to prevent further damage to the brand's reputation [5] Group 3: Value Reconstruction - The highest level of crisis management involves shifting public focus from existing problems to new values defined by the brand [7] - Brands should use soft marketing to redirect attention towards new values, such as technological innovations and product upgrades [7] - It is essential to present corrective measures and their outcomes to demonstrate the brand's commitment to improvement [7] - Brands should guide public perception towards new values, emphasizing their industry leadership and social contributions [7] Conclusion - The "Golden Triangle Principle" of emotional resonance, authority penetration, and value reconstruction is crucial for brands to effectively manage crises, reshape their image, and regain public trust [9]