Core Viewpoint - The training program aims to enhance the marketing system for agricultural products in Guangdong, focusing on the "12221" marketing framework to address the challenges of selling agricultural products and promote rural revitalization [4][5][16]. Group 1: Training Program Overview - The second phase of the training for the Guangdong agricultural marketing system was held in Huizhou, attended by participants from Huizhou, Heyuan, and Shanwei [4][19]. - The training emphasizes the importance of a long-term commitment to building a robust agricultural marketing system, which is essential for improving market capabilities and serving the agricultural sector [20][22]. Group 2: "Media+" Concept - The "Media+" initiative is designed to reshape the value creation process in the agricultural industry by integrating media with agricultural practices, rather than merely increasing communication channels [24][25]. - The initiative aims to leverage cultural insights, resource connections, and matrix communication to enhance market and brand development across the agricultural supply chain [26][34]. Group 3: Agricultural Branding and Marketing - The "Yue" brand serves as an identity for Guangdong's agricultural products, with detailed guidance provided on the application and management of this branding [46][47]. - The training included practical case studies and methodologies to inspire participants to enhance product value and improve the branding of Guangdong agricultural products [50][51]. Group 4: Smart Agriculture and AI Integration - The integration of AI in agriculture is highlighted as a means to redefine industry rules, focusing on smart planting and breeding to enhance efficiency and productivity [53][58]. - The use of deep learning and AI is emphasized for data-driven decision-making in agricultural production, showcasing a trend towards modern agricultural practices [61][63]. Group 5: Local Agricultural Innovations - Local agricultural products from Huizhou, Heyuan, and Shanwei were showcased, emphasizing the importance of quality management and the application of new technologies in service delivery [66][68]. - The training encouraged participants to adopt innovative marketing strategies, including the use of short video content to promote local agricultural products effectively [100][102].

Group 1 - The core idea is that Bo Luo County is transforming its agricultural sector into a modern food industry, focusing on high-quality development and establishing a comprehensive industrial chain [1][2] - The "Hundred Counties, Thousand Towns, and Ten Thousand Villages High-Quality Development Project" has been pivotal in promoting modern agriculture and food industries in Bo Luo County [1][2] - Bo Luo County aims for an 8.5% growth in modern food industry output value in 2024, with a total investment of approximately 6.14 billion yuan from 22 projects [1][2] Group 2 - Bo Luo County has established a specialized task force to enhance the modern agricultural and food industry, identifying key enterprises and investment projects to strengthen the industrial chain [2] - The county has developed a range of local specialty products, with six nationally recognized agricultural products and 33 "Yue" branded products, creating a foundation for a robust food processing center [2] Group 3 - Local companies like Guangdong Yonghuan Supply Chain Management Co., Ltd. are sourcing about 70% of their freshwater fish from Bo Luo, showcasing the effectiveness of local procurement [3] - The beverage company Guangdong Yatai Beverage Group has invested 600 million yuan in a new production base, projecting a revenue of 2.35 billion yuan in 2024, reflecting strong market demand [3] Group 4 - The Bay Area Agricultural Products Base in Bo Luo County is set to become the largest modern agriculture and food industry cluster in the Bay Area, with an expected annual circulation of 5 million tons of agricultural products and a service capacity of 30 billion yuan [4] - Over 80 enterprises have already settled in the base, covering various sectors such as fresh-cut vegetables, fresh exports, and prepared dishes [4] Group 5 - The deep processing of agricultural products, such as eggs, can increase their value by at least five times, indicating significant potential for value addition in the food industry [5] - The Bay Area Agricultural Products Base is designed as a "super platform" for modern agriculture and food industries, aiming to foster rapid growth for resident enterprises and promote agricultural integration [5]

Core Viewpoint - The article highlights the unique qualities and cultural significance of the Bai Tang Mountain tea from Huizhou, Guangdong, emphasizing its historical roots, traditional production methods, and the integration of tea culture with tourism to promote local economic development [8][12][35]. Group 1: Historical and Cultural Significance - Bai Tang Mountain tea has a history dating back to the Jin Dynasty, with references found in ancient texts and poetry, indicating its long-standing cultural importance [22][23]. - The tea is deeply intertwined with Hakka culture, showcasing traditional handcrafting techniques that have been preserved over generations, making it a living testament to local heritage [14][20]. - The region is recognized for its unique natural advantages, located in the golden tea-producing belt, which contributes to the tea's distinct flavor profile characterized as "sweet, fragrant, mellow, and smooth" [17][18]. Group 2: Economic Development and Tourism Integration - The local government is focusing on a "ten-thousand-acre tea garden" initiative, aiming to transform the traditional tea industry into a comprehensive model that combines ecology, culture, and tourism for rural revitalization [36][37]. - Currently, the tea cultivation area in Bai Tang town spans 43,200 acres, generating an annual output value exceeding 1 billion yuan, with 70% of local households engaged in tea-related activities [43]. - The integration of tea culture with tourism has led to an increase in visitor numbers, with thousands of tourists expected daily during peak seasons, enhancing the region's visibility and market reach [44][45].