Core Insights - The "Leading Goose" training program in Liaoning Province aims to cultivate rural industry leaders, with a target of training approximately 600 individuals annually over five years to create a pool of around 3,000 leaders [1][2]. Group 1: Program Overview - The "Leading Goose" program has been implemented since 2022, focusing on enhancing agricultural skills and business management for rural leaders [1][2]. - The program includes six specialized areas: planting, breeding, horticulture, agricultural product processing, marketing management, and rural tourism [2]. - Since its inception, the program has trained about 1,050 students at Shenyang Agricultural University, with practical learning experiences at 23 different bases [2]. Group 2: Participant Experiences - Participants like Yu Xiaoqi are actively engaged in learning marketing strategies to enhance local agricultural products, such as increasing the purchase price of local persimmons by 0.5 to 1 yuan per pound through branding [2]. - Dong Cuiling, another participant, transitioned from a rural influencer to an industry leader, utilizing her marketing knowledge to promote local specialties through social media and e-commerce [3]. Group 3: Impact and Results - Since the program's launch, approximately 1,900 individuals have been trained, with 84 becoming agricultural technicians and over 430 helping local farmers increase their income [3].

Group 1: Grain Storage and Logistics - The National Grain and Reserve Administration reported that the national grain standard storage capacity has exceeded 730 million tons, an increase of 58 million tons compared to the end of the 13th Five-Year Plan [6][8] - High-standard grain storage capacity has been increasing annually, with low-temperature storage capacity reaching 220 million tons, which is an increase of 70 million tons compared to the end of the 13th Five-Year Plan [7] - The construction of core logistics hubs and key nodes has accelerated, leading to improved grain circulation efficiency [8] Group 2: Agricultural Brand Development in Guangdong - Guangdong has emphasized the cultivation of agricultural brands, with the total value of agricultural enterprise brands in the province exceeding 250 billion yuan [16][17] - Agricultural products have evolved from primary products to high-quality, regionally distinctive products during the 14th Five-Year Plan [18] - The "Yue" brand agricultural products have gained significant market presence, with examples including the global popularity of lychees and the export value of Qingyuan bamboo shoots exceeding 100 million yuan [20][21] Group 3: RCEP Economic Cooperation - As of September 2025, Yunfu City has signed project investment intentions exceeding 5 billion yuan with RCEP member countries [31]

Core Viewpoint - The training program aims to enhance the marketing system for agricultural products in Guangdong, focusing on the "12221" marketing framework to address the challenges of selling agricultural products and promote rural revitalization [4][5][16]. Group 1: Training Program Overview - The second phase of the training for the Guangdong agricultural marketing system was held in Huizhou, attended by participants from Huizhou, Heyuan, and Shanwei [4][19]. - The training emphasizes the importance of a long-term commitment to building a robust agricultural marketing system, which is essential for improving market capabilities and serving the agricultural sector [20][22]. Group 2: "Media+" Concept - The "Media+" initiative is designed to reshape the value creation process in the agricultural industry by integrating media with agricultural practices, rather than merely increasing communication channels [24][25]. - The initiative aims to leverage cultural insights, resource connections, and matrix communication to enhance market and brand development across the agricultural supply chain [26][34]. Group 3: Agricultural Branding and Marketing - The "Yue" brand serves as an identity for Guangdong's agricultural products, with detailed guidance provided on the application and management of this branding [46][47]. - The training included practical case studies and methodologies to inspire participants to enhance product value and improve the branding of Guangdong agricultural products [50][51]. Group 4: Smart Agriculture and AI Integration - The integration of AI in agriculture is highlighted as a means to redefine industry rules, focusing on smart planting and breeding to enhance efficiency and productivity [53][58]. - The use of deep learning and AI is emphasized for data-driven decision-making in agricultural production, showcasing a trend towards modern agricultural practices [61][63]. Group 5: Local Agricultural Innovations - Local agricultural products from Huizhou, Heyuan, and Shanwei were showcased, emphasizing the importance of quality management and the application of new technologies in service delivery [66][68]. - The training encouraged participants to adopt innovative marketing strategies, including the use of short video content to promote local agricultural products effectively [100][102].