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南农晨读 | 稻香阵阵
Nan Fang Nong Cun Bao· 2025-10-15 02:04
南农晨读 | 稻香 阵阵_南方+_南 方plus 高标准粮仓仓容 逐年增加,具备 低温准低温储藏 能力仓容达到 2.2亿吨,比"十 三五"期末增加 7000万吨。粮食 物流核心枢纽和 关键节点建设步 伐进一步加快, 粮食流通效率不 断提升。 全省总动员!广 东部署推进松材 线虫病疫情防控 五年攻坚终期冲 刺工作 近日,广东省召 开全省松材线虫 病疫情防控五年 攻坚行动终期评 【今日关注】 国家粮食和储备 局:全国粮食标 准仓房完好仓容 超7.3亿吨 近日,国务院新 闻办公室举 行"高质量完 成'十四五'规 划"系列主题新 闻发布会,介 绍"十四五"时期 粮食流通改革发 展成效。国家发 展改革委党组成 员、国家粮食和 储备局局长刘焕 鑫在会上表示, 从设施条件看, 深入推进粮食仓 储物流项目建 设,全国粮食标 准仓房完好仓容 超过7.3亿吨, 比"十三五"期末 增加5800万吨。 业品牌是最具张 力的笔触,不断 书写中国农业品 牌崛起的新叙 事。 估部署推进会, 全面总结五年来 防控成果,部署 终期评估及下一 阶段重点工作。 从会上获悉,广 东通过创新机 制、科技赋能、 联防联治等,实 现疫区面积大幅 缩减,提 ...
课堂搬到“媒体+” 一线 粤东三市学用农产品 “赢销”
Nan Fang Nong Cun Bao· 2025-09-06 16:01
Core Viewpoint - The training program aims to enhance the marketing system for agricultural products in Guangdong, focusing on the "12221" marketing framework to address the challenges of selling agricultural products and promote rural revitalization [4][5][16]. Group 1: Training Program Overview - The second phase of the training for the Guangdong agricultural marketing system was held in Huizhou, attended by participants from Huizhou, Heyuan, and Shanwei [4][19]. - The training emphasizes the importance of a long-term commitment to building a robust agricultural marketing system, which is essential for improving market capabilities and serving the agricultural sector [20][22]. Group 2: "Media+" Concept - The "Media+" initiative is designed to reshape the value creation process in the agricultural industry by integrating media with agricultural practices, rather than merely increasing communication channels [24][25]. - The initiative aims to leverage cultural insights, resource connections, and matrix communication to enhance market and brand development across the agricultural supply chain [26][34]. Group 3: Agricultural Branding and Marketing - The "Yue" brand serves as an identity for Guangdong's agricultural products, with detailed guidance provided on the application and management of this branding [46][47]. - The training included practical case studies and methodologies to inspire participants to enhance product value and improve the branding of Guangdong agricultural products [50][51]. Group 4: Smart Agriculture and AI Integration - The integration of AI in agriculture is highlighted as a means to redefine industry rules, focusing on smart planting and breeding to enhance efficiency and productivity [53][58]. - The use of deep learning and AI is emphasized for data-driven decision-making in agricultural production, showcasing a trend towards modern agricultural practices [61][63]. Group 5: Local Agricultural Innovations - Local agricultural products from Huizhou, Heyuan, and Shanwei were showcased, emphasizing the importance of quality management and the application of new technologies in service delivery [66][68]. - The training encouraged participants to adopt innovative marketing strategies, including the use of short video content to promote local agricultural products effectively [100][102].