Investment Rating - The report assigns a "Buy-A" rating for the company, indicating a positive outlook for investment [3][6]. Core Insights - The company is a leading beverage enterprise with a strong market position, operating under the brands "Mixue Ice City" and "Lucky Coffee," and has a significant expansion plan through a franchise model [4][5]. - The company has a robust supply chain system that serves as a competitive barrier, ensuring cost control and quality assurance [4][69]. - Future growth opportunities include expanding the "Mixue Ice City" brand domestically, increasing franchise locations for "Lucky Coffee," and expanding into Southeast Asian markets [5][6]. Company Overview - The company has been established for 28 years and has achieved a stable growth trajectory, with a total of 46,479 stores by the end of 2024, making it the largest beverage company in terms of cup output in China and the second largest globally [4][38]. - The business model focuses on franchising, with over 99% of stores being independently operated franchises, generating significant revenue from product sales [29][30]. Competitive Landscape - The report highlights the rapid growth of the affordable beverage market, particularly in emerging markets like China and Southeast Asia, where the company is well-positioned to capitalize on this trend [5][6]. - The company’s supply chain is described as the largest in the Chinese beverage industry, providing a competitive edge through vertical integration and digitalization [69][71]. Future Growth Points - The company anticipates significant expansion potential for "Mixue Ice City" with an estimated 11,000 to 18,000 new stores possible [5]. - For "Lucky Coffee," there is a projected expansion of approximately 9,000 to 17,000 new stores based on regional density adjustments [5]. - The Southeast Asian beverage market is expected to grow at a compound annual growth rate of 19.8% from 2023 to 2028, presenting a substantial opportunity for the company [6]. Financial Projections - Revenue forecasts for 2025-2027 are projected at 32.694 billion, 37.823 billion, and 43.037 billion RMB, with year-on-year growth rates of 31.7%, 15.7%, and 13.8% respectively [6][8]. - Net profit forecasts for the same period are 5.861 billion, 6.781 billion, and 7.716 billion RMB, with corresponding growth rates of 32.1%, 15.7%, and 13.8% [6][8].