品牌化连锁化
Search documents
存量酒店面对经营困局,如何避免被割韭菜
Sou Hu Cai Jing· 2026-02-24 09:04
都说要在大池子里捞鱼。面对Z世代成为主流消费群体,我国酒店业的塔基——大多数经济型酒店和小房量酒店,却无缘服务和分享这一市场。 一方面,Z世代用户"既要又要",追求性价比和实际体验;另一方面,很多小而旧的经济型酒店,受限于产品力和实际运营情况,很难匹配他们的诉求。 这也意味着,我国酒店业的核心供给和核心需求在现实中存在错配。正因为此,针对存量酒店市场进行改造升级,成为行业未来发展的重点。 另外,它们多为老酒店,生存状况不佳。 那么,存量酒店的升级改造,应该更关注哪些问题?哪些品牌更加受推崇?在改造焕新过程中,应该如何平衡品牌、市场、人群画像等多重因素? 行业进入存量时代已成酒店业的共识。而经济型酒店更是亟待焕新的主角和基本盘,经营年限较长、客房数量偏少的小酒店最为迫切。只是,它们的生存 处境长期处于主流视野之外。 《中国存量酒店发展现状与未来趋势研究报告》显示,截至2024年,开业5年以上的存量酒店约占全国酒店总量的60%,客房规模约1057万间。在开业5年 以上的存量酒店中,经济型酒店占比为77.80%。 该报告并未单列小房量酒店的占比情况。但根据中国饭店协会相关报告统计,我国30间客房以内的酒店数量为43 ...
趋势研判!2026年中国跆拳道培训行业政策汇总、产业链、市场现状、竞争格局及发展趋势分析:行业市场规模增长,线上线下融合是未来发展的重要方向[图]
Chan Ye Xin Xi Wang· 2026-01-22 00:55
Core Insights - The taekwondo training industry is experiencing rapid growth globally, particularly in China, driven by increased health awareness and rising living standards [1][4][6] - The market size of China's taekwondo training industry is projected to grow from 3.27 billion yuan in 2016 to 12 billion yuan by 2024 [1][7] Industry Overview - Taekwondo training focuses on a systematic teaching approach that includes technical skills, physical fitness, practical application, and theoretical knowledge [3] - The core components of taekwondo training encompass technique training, physical conditioning, practical combat, and theoretical education [3] Market Dynamics - The Chinese government has implemented various policies to promote sports education, ensuring quality and safety standards in taekwondo training [4][6] - The rise in disposable income among residents is enhancing their spending capacity on sports education, particularly in the youth training sector [6] Competitive Landscape - The taekwondo training industry features a diverse competitive landscape, with large institutions dominating due to their brand influence and resources, while smaller entities focus on niche markets [7][8] - Key players in the industry include Yunnan Tiger Martial Arts Development Co., Ltd., Changsha Juying Taekwondo Club Co., Ltd., and Beijing Chen Zhong Taekwondo Technology Development Co., Ltd. [2][8] Development Trends - The industry is moving towards standardized teaching systems and diversified course offerings, integrating cultural elements and psychological training [10] - The integration of online and offline teaching methods is becoming a significant trend, allowing for extended learning opportunities and broader reach [11] - The pace of branding and chain development is accelerating, leading to increased market concentration as larger brands acquire smaller, quality dojos [12][13]