专题：2025《中国企业家》影响力企业家年会 12月5日-7日，由《中国企业家》杂志社主办的"2025（第二十三届）《中国企业家》影响力企业家年 会"（原中国企业领袖年会）在北京举行，主题为"涌现·无限——共创智能商业新形态"。分众传媒创始 人、董事长江南春出席并演讲。 对于品牌广告在互联网时代的传播，江南春表示，在碎片化时代要敢于中心化传播，越是讲精准越要讲 共识。今天互联网好像创造了更多的精准，其实互联网的时代传播更难了。 对此，他提出三个建议。第一，要流量更要留心。现在都是流量租赁、租KOL流量、主播流量、平台 的流量，品牌要思考有没有自己的流量？他指出，"品牌是自带流量，你把心智留住了，才有持久的流 量。" 江南春认为，流量不是生意增长的根本，流量是品牌赢得人心的结果。 第二，要种草更要种树。"好像无内容不营销，今天大家都在做内容，现在是在草原上种草，种完了草 老找不到自己的草在什么地方。当草种多了，都是野草，都是杂草，还有互相种毒草的。"他感慨到， 实际上重要的是要有品牌之树，品牌核心价值深入人心。 "种一个品牌花园，有树有草才是个健康的品牌花园。" 责任编辑：李昂 专题：2025《中国企业家》影响 ...

Core Viewpoint - GEO (Generative Engine Optimization) is emerging as a new marketing paradigm in the AI era, distinct from traditional SEO (Search Engine Optimization), which remains significant in digital marketing [3][4]. Group 1: Conceptual Overview of GEO and SEO - SEO is a classic form of performance advertising aimed at optimizing website content and structure to improve search engine rankings, thereby increasing traffic and conversions [6]. - GEO focuses on optimizing brand performance on AI interaction platforms, establishing trust with AI algorithms to ensure brand information is prioritized in AI-generated responses [7]. Group 2: Current State of Domestic Large Model Applications - Major domestic AI chat applications like DeepSeek and Kimi lack direct e-commerce link functionalities, limiting their role to the "interest generation" phase, akin to the 1.0 version of platforms like Xiaohongshu and Douyin [9][10]. - The integration of AI models with e-commerce faces challenges due to market competition and the complexity of the supply chain, making it uncertain when a mature model will emerge in China [10]. Group 3: GEO as Brand Advertising - GEO enhances brand recognition and image by ensuring frequent exposure of brand information in AI-generated answers, fostering a positive association in consumers' minds [14]. - It emphasizes long-term value and trust accumulation, as brands can build credibility through consistent quality content on AI platforms [15]. - GEO leverages the vast user base of AI platforms to expand brand reach and influence, similar to a large social gathering where brand information is widely disseminated [15]. Group 4: Case Studies of GEO Implementation - A high-end housekeeping brand optimized its content for specific queries, achieving top visibility on DeepSeek, which enhanced its professional image over time [18]. - A medical device company restructured its technical documents into a Q&A format, significantly increasing its citation rate on AI platforms, thereby strengthening its authority in the industry [18]. Group 5: Misconceptions About GEO - Brands focusing solely on short-term ROI may overlook the broader benefits of GEO in brand recognition and reach, risking the loss of valuable AI traffic opportunities [21]. - Misclassifying GEO as performance advertising can lead to misguided strategic decisions, potentially harming brand reputation and long-term growth [21]. - A short-term focus may disrupt the coherence of brand messaging, confusing consumers and undermining established brand positioning [21].