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“制造”网红村支书
Hu Xiu· 2025-08-25 04:54
村支书成为网红的故事,要从何说起呢? 从近期村支书、驻村第一书记靠搞笑、蹭饭等短视频频繁出圈的现象说起,从山东省潍坊市昌乐县红河 镇埠南头村党支部书记王江堂第一次直播带货说起,还是从北京市延庆区四海镇自带流量的村支书"乡 村振兴天团"的成团说起? 为何要做网红,红了之后能给村里带来什么,有无相关政策……记者带着这些问题采访了多位村支书。 "我说你听,你别打岔。"村委会办公室里摆着个花葫芦,桌上有直播间卖的大枣、西瓜和茶叶,切了个 西瓜,王江堂声音沙哑,声情并茂,滔滔不绝。 "说来也巧。"四海镇党委宣传委员徐雪林在镇里"乡村振兴创客直播间"的会客厅里回忆起镇里几位村支 书当网红的必然和偶然。 媒介带来的变化、职能转变、政策因素,这些似乎都在引导村支书在流量中或扑腾,或遨游,"制造"出 一个又一个戴着党徽的网红。 书记和流量 2019年,作为省劳模的王江堂受邀去济南参加了一个培训,活动中他听到了"大数据""线上""流量"之类 的信息,"我心里想这是说的啥啊,咱也听不懂。"虽不明白,但这些词却在脑中留下了痕迹。王江堂从 济南回来没多久便遇到了疫情,"得挨家挨户配好菜给送过去,这些都得在群里协调。这还好办,还有 卫生 ...
X @𝘁𝗮𝗿𝗲𝘀𝗸𝘆
𝘁𝗮𝗿𝗲𝘀𝗸𝘆· 2025-08-21 04:14
#流量“登味博主”的受众是谁?指的是输出废话、暴论、反主流;三十、四十、五十岁老登人设;自己没有成功过,但是输出成功的道理;(可能还有)婚姻不幸,独自清醒。为啥这类流量号在推上这么多人关注... ...
X @𝘁𝗮𝗿𝗲𝘀𝗸𝘆
𝘁𝗮𝗿𝗲𝘀𝗸𝘆· 2025-08-06 04:26
#Crypto #短链接如果你经常留推广链接,非常推荐的一款短链接工具 Sinkhttps://t.co/ARvzRppyKC这款工具解决的问题是:以前的邀请链接失效了,但推文已经发出去了无法修改。不管是购物返利,还是交易所邀请,都会有这个问题。核心目的是:窃取长尾流量,减少营销开支。推荐的内容发了,流量已经产生了,并且可以长期带来流量。只要让这个邀请链接过期失效,并且自动转向商品官网,就可以认为是官方流量,不用继续给推广者返利。唯一的解决办法是,自己掌握推广链接。- 内容中使用的是自己的 URL,而不是对方提供的默认链接。- 当得知原来的链接失效了,手动替换为新的返佣链接。(安装和配置非常简单,不懂的问 AI,小学文凭即可) ...
三英战吕布,我叫Labubu
Hu Xiu· 2025-07-10 03:22
Group 1 - The current internet landscape emphasizes spending over saving, with younger generations (post-95s and post-00s) valuing experiences and social recognition more than frugality [1][4] - Platforms like Douyin, Kuaishou, and Xiaohongshu have become central to user engagement, focusing on content that showcases spending rather than saving [2][4] - The rise of companies like Pop Mart, valued at 400 billion, illustrates how effective content distribution through social media can drive sales without relying on traditional e-commerce platforms [2][3] Group 2 - The competition among internet giants may lead to mutual losses, while platforms that understand user needs will thrive by creating engaging content [4][5] - Users are increasingly motivated by the desire for social validation and recognition, which drives their spending behavior [4][5] - Future internet products should focus on enabling users to create value through their time and engagement, rather than merely providing discounts [5]
全网想看的爆款内容,她写累了
Hu Xiu· 2025-06-27 00:47
Core Insights - The article discusses the experiences of a former content writer who reflects on the pressures and challenges of working in a data-driven media environment, highlighting the emotional toll and loss of creativity associated with the industry [6][27][41] Group 1: Industry Challenges - The rise of self-media and the shift from traditional media to digital platforms have created a competitive environment where content creation is driven by data and metrics, often at the expense of genuine expression [8][9] - The pressure to produce "viral" content leads to a mechanical writing process, where authors are forced to conform to market preferences rather than explore their unique voices [13][14][16] - The industry's focus on metrics creates a culture where the quality of content is secondary to its performance, leading to a lack of meaningful engagement and creativity among writers [14][25] Group 2: Personal Impact - The author experienced significant emotional distress and a sense of numbness due to the demands of the job, which ultimately led to a decline in mental health and creativity [22][29] - After leaving the industry, the author found a renewed sense of purpose and creativity by stepping away from the pressures of content production, allowing for personal growth and exploration [5][41] - The transition from a structured work environment to a more flexible lifestyle enabled the author to reconnect with personal interests and passions, such as photography and writing, outside the constraints of commercial demands [32][38] Group 3: Reflection on Work and Life - The article emphasizes the importance of individual experiences and perspectives in shaping one's understanding of work and life, contrasting the rigid expectations of the media industry with the richness of personal exploration [27][39] - The author questions the necessity of relying on writing as a primary source of income, exploring alternative ways to engage with work and life that do not compromise personal values [30][31] - The narrative suggests that true fulfillment comes from authentic engagement with the world, rather than conforming to the demands of a fast-paced, data-driven industry [41][42]
爆款AI视频越来越多,但本质我觉得跟炒股没区别。
数字生命卡兹克· 2025-06-22 19:12
Core Viewpoint - The article discusses the recent surge in AI-generated viral video formats, emphasizing the transient nature of attention and the importance of building a unique narrative and brand identity rather than merely chasing trends [7][18][40]. Group 1: AI Video Trends - The popularity of AI video formats has increased, with notable examples including a Vlog featuring a capybara and an AI ASMR video that gained significant traction [8][10]. - The article highlights the ease of replicating viral formats, which can lead to a temporary spike in views but may not contribute to long-term success [30][40]. Group 2: Value of Copying Viral Formats - Copying viral video formats may provide short-term benefits, but it risks sacrificing the development of a unique storytelling style [32][40]. - The narrative of a historical figure, Zhang Dama, illustrates the pitfalls of chasing trends without establishing a solid foundation for sustainable growth [26][28]. Group 3: Flow and Attention Economy - The concept of "flow" in the context of attention is discussed, indicating that attention is a fleeting and unstable resource, much like market trends [33][35]. - The article argues that the pursuit of views can lead to a misunderstanding of their true value, which is often superficial and short-lived [36][40]. Group 4: Long-term Value of Attention - The long-term value of attention is compared to stock market principles, where sustainable success relies on a solid foundation rather than fleeting trends [84][88]. - The article emphasizes that true loyalty from audiences comes from the creator's unique personality and narrative ability, rather than the format of the content [88][90].
当一名爆款文作者,开始厌倦“流量”与“套路”
Hu Xiu· 2025-05-29 03:26
Core Insights - The article discusses the overwhelming focus on "traffic" in the new media industry, highlighting the pressures and challenges faced by content creators in a highly competitive environment [1][3][21] Group 1: Industry Overview - As of December 2023, the total number of short video accounts reached 1.55 billion, with major platforms updating nearly 80 million short videos daily and hosting over 3.5 million live broadcasts each day [2] - The new media industry is characterized by a large number of practitioners and significant market size, all competing for the most valuable resource: traffic [3][21] Group 2: Personal Experience and Challenges - A former content creator, after four years in the industry, experienced deep fatigue and questioned the significance of her work due to the repetitive nature of content production and the pressure to generate traffic [3][22] - The transition from a creative role to an editorial position revealed that the success of articles was often random, with no guaranteed methods for achieving high traffic [12][13] Group 3: Shift in Work Dynamics - The shift to a profit-driven model in new media led to increased pressure to produce commercially viable content, often at the expense of personal interest and creativity [17][21] - The fast-paced environment left little room for reflection or in-depth research, resulting in a sense of alienation among content creators [18][21] Group 4: New Directions - After leaving the industry, the former content creator began to explore topics of personal interest, such as food diversity, allowing for a more relaxed and autonomous approach to research and writing [23][24] - The focus shifted from metrics and traffic to the quality and significance of the content, emphasizing the importance of genuine engagement with subjects rather than merely chasing trends [27][30]
我,女博士,去义乌做主播
投资界· 2025-05-22 08:04
Core Viewpoint - The article explores the challenges and realities faced by small-scale live-streaming e-commerce hosts, particularly focusing on the experiences of a doctoral student who became a host in Yiwu, revealing the harsh working conditions and the volatility of the industry [3][12][18]. Group 1: Industry Overview - The live-streaming e-commerce industry in Yiwu attracts many grassroots individuals, especially women with lower educational backgrounds, who hope to replicate the success of top hosts [3][18]. - The industry is characterized by high turnover rates, with many hosts frequently changing jobs due to poor performance, company closures, or personal conflicts [19][20]. - The average monthly salary for new hosts is around 5,000 to 6,000 yuan, while experienced hosts earn between 8,000 to 10,000 yuan, indicating a significant income disparity within the industry [18][19]. Group 2: Working Conditions - New hosts often undergo a lengthy training period without pay, receiving only a minimal daily allowance, which leads to feelings of exploitation [8][10]. - Hosts are subjected to strict monitoring, including live surveillance during broadcasts, which creates a high-pressure environment [9][10]. - The work hours are long and irregular, with many hosts experiencing health issues due to the demanding nature of the job, including vocal strain and sleep deprivation [19][20]. Group 3: Personal Experiences - The article details the emotional and psychological toll on hosts, who often feel a sense of shame and discomfort while promoting products in a highly scripted manner [5][6]. - Despite initial excitement and a sense of achievement from sales, hosts frequently face fluctuations in viewer engagement and sales performance, leading to stress and anxiety [15][16]. - The narrative highlights the resilience of hosts, who continue to work in the industry despite its challenges, often viewing it as their best available option [22][23].