置身网络时代，流量盛宴永不落幕，网红IP层出不穷。无论是处于风暴眼中的个人，还是围观打卡的网 友，以及平台、媒体、城市等等，各相关方都有必要习得如何看待流量、引导流量、善用流量。既顶得 住流量狂欢的大潮，也耐得住静水流深的平淡，始终锚定正确的方向深耕，才会培育出更多长期主义的 美好故事。 来源：北京日报客户端 特别声明：以上文章内容仅代表作者本人观点，不代表新浪网观点或立场。如有关于作品内容、版权或其它问 题请于作品发表后的30日内与新浪网联系。 多家平台数据显示，节日期间景德镇旅游订单同比大幅增长，而附近商户称，排队者基本要等两三个小 时，甚至出现了黄牛代排。高强度的工作之下，松弛感消失不见，疲惫感可想而知，让"鸡排哥"休息一 下的声音多了起来。 "让鸡排哥休息一下"，这种呼声某种程度上也折射了社会心态的集体成长。流量潮起潮落，人们围观了 太多次热度不经意间"砸"到素人身上，更目睹了短暂流量周期后留下的一地鸡毛。说白了，无论是"拉 面哥""晓华姐"还是"鸡排哥"，这些普通劳动者之所以爆红，在于诚信经营、手艺过硬、服务走心，带 着浓浓的烟火气与真实的人情味。而一旦招来全网关注与无死角审视，炒作营销蜂拥而来，必 ...

Market Sentiment & Meme Coins - The market reacted positively to a controversial event involving a $4 meme coin, driven by the belief that "meme有流量就是最大的利好" (meme coins with traffic are the biggest advantage) [1] - A trader bought the coin after seeing the event, setting a breakeven stop loss, indicating a short-term, speculative approach [1] Promotional Activities & User Engagement - UX launched a new activity on BSC, offering gas fee waivers and a chance to win 10,000 USD (1WU) in prize money, aiming to boost user participation [1]

hhh 好抽象 国庆节一起床就有活整黑客盗号bn官推 发了个 $4看到这个事件我就直接买了，毕竟有流量，有争议meme有流量就是最大的利好设置了个保本止损，看后续这么发展UX又做了个新活动，用UX冲BSC不光免Gas，还有奖券，到时候可以抽1WU，速速参与试试，万一中了呢🩵🩵 https://t.co/fICRK4Ka34HelloLydia¹³ (@HelloLydia13):和 UX 主理人学习推销 BNB 主题周。BNB Only 原则：1) Gas 免费，看我脱口秀收费2) 1 万美金 Jackpot 奖励，每日交易 & 拉新拿奖券3) 交易额满 1 万美金，活动期间返现比例 +5%4) Yaps 特别任务，提交链接赢现金奖励 & 空投积分本人已熟读以下语录：- 你可以拒绝我，但是请你不要拒绝 1 https://t.co/NMPpvw2b1o ...

Group 1 - The article discusses the phenomenon of "celebrity culture" in children's music, highlighting the disparity between genuine talent and the superficial appeal of "big flow" labels like the children's band "Radish and Cabbage" [1] - It emphasizes that the core competitiveness of such bands is not musical skill but rather their popularity, which grants them privileges in performance opportunities [1] - The narrative draws parallels to broader societal issues, suggesting that individuals often face a choice between conforming to established power dynamics or remaining silent on the sidelines [1] Group 2 - The text addresses the concept of "burnout society," where modern individuals experience loneliness and confusion exacerbated by social media, leading to various mental health issues [3] - It posits that these issues stem from an overload of affirmation rather than negativity, resulting in a culture of overproduction and excessive information [3] - The author, Han Byung-chul, critiques the performance-driven society that prioritizes multitasking and user-friendly technology over genuine well-being, contributing to widespread anxiety and discontent [3][4] Group 3 - The article advocates for the reconstruction of the sacred meaning of holidays and festivals, suggesting that such practices can help individuals transcend material existence and find deeper significance in life [5] - It argues that escaping consumer-driven environments is essential for a society that is struggling with illness to regain its sense of purpose [5] Group 4 - The text critiques the notion that a university degree is a guaranteed pathway to success, questioning the fairness of a system that equates wealth and status with social contribution [9] - It highlights the disillusionment with the "American Dream," suggesting that the belief in equal opportunity has led to elite arrogance and resentment among the lower classes [9][10] - The author, Michael Sandel, encourages citizens to reflect on their responsibilities to one another and to consider the value and dignity of all types of work [10] Group 5 - The article discusses the concept of "distinction" as a reflection of social class struggles, revealing how cultural consumption perpetuates social inequalities [13] - It emphasizes that tastes and preferences are not innate but are shaped by social conditions, thus masking the roots of inequality [13] Group 6 - The text introduces the idea of using oneself as a method for reflection, suggesting that understanding one's identity is crucial for personal growth and societal progress [15][16] - It highlights the importance of self-reflection in overcoming personal barriers to development and achieving meaningful change [16] Group 7 - The article presents the concept of "intrinsic motivation," emphasizing its role in driving action and achieving goals in a professional context [19][20] - It suggests that setting abstract and meaningful goals can enhance motivation and lead to more effective outcomes [19][20] - The author, Elliot Fishbach, provides practical tips for harnessing intrinsic motivation to achieve personal and professional objectives [20]

Interview Focus - The interview explores the success of "EnHeng" and questions the factors contributing to it, including skill, luck, and networking [1] - The discussion delves into the authenticity of EnHeng's admiration for figures like CZ, 孙哥 (Sun Ge), and 一姐 (Yi Jie), questioning whether it's genuine respect or simply for gaining popularity [1] - The interview features a deep conversation with Jiayi, a female investor well-versed in the market, aiming to provide insightful perspectives [1] Content Quality & Audience Perception - The content is perceived as high-quality and thoughtfully produced [1] - The interview is seen as potentially beneficial for younger generations, offering valuable educational insights [1] - The overall sentiment suggests a feeling of anxiety and competitiveness within the industry, prompting a need for learning and reflection [1]

Core Points - The article highlights the unexpected rise to fame of Liu Shili, a migrant worker who loves reading, after attending a book sharing event in Beijing, which led to widespread media attention and public interest in his story [1][3][16] - Liu's passion for reading has been a lifelong pursuit, stemming from his childhood experiences and the value placed on education by his family, despite his limited formal schooling [5][7][8] - The narrative explores the impact of sudden fame on Liu's life, including the challenges and opportunities that arise from media attention and public engagements [16][20][21] Group 1 - Liu Shili's journey from a rural teacher to a recognized figure in the reading community began with his visit to a bookstore in Beijing, where he participated in a book sharing event [1][3] - His story resonated with many, leading to over 10 million views on a video platform, and a flurry of media interviews and public speaking invitations [3][4][16] - Despite the positive attention, Liu's life changed significantly, as he found it difficult to return to his previous routine of quiet reading [4][16] Group 2 - Liu's early life was marked by a strong interest in books, which served as a window to the world beyond his rural upbringing, despite his family's financial struggles [5][7][8] - His commitment to self-education led him to become a teacher in his hometown, where he continued to foster his love for reading [8][10] - The article illustrates the tension between Liu's newfound public persona and his wife's concerns about the implications of their sudden visibility and the potential for exploitation [16][20][21] Group 3 - Liu's experiences reflect a broader societal trend of valuing literacy and education, particularly among migrant workers, who often face barriers to accessing resources [1][3][16] - The narrative also touches on the complexities of navigating fame, as Liu grapples with various invitations and opportunities that challenge his understanding of his role in the community [17][20] - Ultimately, Liu's story emphasizes the importance of reading and education as tools for personal growth and social mobility, resonating with many in similar circumstances [1][3][16]

Core Viewpoint - The ongoing dispute between Luo Yonghao and Xibei regarding the pre-prepared food controversy is intensifying, with both parties potentially heading towards legal action [2][4]. Group 1: Luo Yonghao's Position - Luo Yonghao has expressed his views on the pre-prepared food issue, stating that he has previously sold such products in his live streams, showing a willingness to acknowledge his past actions [4][6]. - He aims to promote the standardization and health of pre-prepared food rather than attacking Xibei directly, indicating a more constructive approach compared to past controversies [9][10]. - Luo's method of engagement is characterized by restraint, as he has not pressured Xibei to prove its innocence but instead offered a reward for evidence regarding the use of pre-prepared food [12][16]. Group 2: Comparison with Sima Nan - The article draws a comparison between Luo Yonghao and Sima Nan, highlighting that Sima has faced significant backlash for his inconsistent behavior and has been penalized for tax evasion, which has damaged his public image [4][6]. - Sima Nan's approach has been aggressive and confrontational, often demanding that companies like Lenovo prove their integrity, contrasting with Luo's more measured stance [12][17]. - The narrative suggests that Luo Yonghao is more adept at navigating public opinion and maintaining a consistent persona, unlike Sima Nan, whose actions have led to a decline in his credibility [10][18]. Group 3: Industry Implications - The dispute reflects broader issues within the food industry, particularly concerning the standards and perceptions of pre-prepared foods, which are becoming increasingly scrutinized [9][16]. - The article emphasizes the importance of public figures in shaping industry narratives and the potential consequences of their actions on public trust and industry reputation [18]. - It warns that while leveraging public attention can be beneficial, it also carries risks, especially for those in influential positions within the industry [18].

Core Insights - The article argues that the belief in "traffic is king" in the digital age is a naive and illogical perspective, emphasizing that traffic alone does not constitute the foundation of a business [4] - It highlights that while traffic is a resource, it becomes ineffective if it lacks user retention and conversion, leading to "garbage traffic" that does not provide intrinsic value [4][10] - The article discusses the transient nature of traffic and market dynamics, suggesting that reliance on external attention and short-term emotions can lead to unsustainable business models [10] Group 1 - Traffic is not the core of business; it is a resource that must be supported by intrinsic value [4] - The concept of "garbage traffic" arises when there is no substantial user engagement or value behind the traffic [4][10] - The volatility of traffic and market conditions reflects deeper human emotions of greed and fear, which influence capital movements [10] Group 2 - The ephemeral nature of traffic is likened to a palace built on quicksand, which is impressive but ultimately fleeting [10] - Businesses must focus on building core values that are resilient to the passage of time, rather than relying solely on click-driven metrics [10] - The article concludes that true success is achieved through depth and innovation, rather than superficial popularity [10]

Group 1 - The essence of traffic is fundamentally about users, and companies invest heavily in acquiring this traffic through platforms like Douyin to reach their target audience [1][3][4] - Successful platforms like Douyin and Xiaohongshu leverage user-generated content (UGC) to continuously produce high-quality content, attracting billions of users and creating a positive feedback loop that enhances traffic [3][4] - Companies in niche markets can effectively showcase their professional value through marketing content, which can influence consumer decisions and foster emotional connections with users [4][5] Group 2 - Major companies consistently invest significant resources in online marketing, not merely due to their wealth but as a strategic necessity to capture market opportunities [5][6] - Time is a critical asset for businesses, and seizing market opportunities promptly is essential for establishing a competitive advantage [6][7] - While low-cost marketing methods exist, they often come with high time and opportunity costs, requiring exceptional skills from operators, which are not easily found [8][9] Group 3 - The evolution from focusing solely on traffic to emphasizing brand building reflects a shift in marketing strategies driven by market competition [9][10] - In less competitive markets, companies should prioritize paid advertising to quickly expand their customer base, while in saturated markets, a focus on long-term content strategies and brand recognition becomes crucial [10][11] - Effective online marketing plays a vital role in the overall business strategy of small and medium-sized enterprises, influencing both customer acquisition and brand development [11]

Core Viewpoint - The phenomenon of village party secretaries becoming internet celebrities through short videos and live streaming is emerging as a new trend in rural revitalization, driven by the need to promote local agricultural products and attract tourism [1][19][21]. Group 1: Background and Motivation - Village secretaries like Wang Jiangtang began live streaming to address the challenges posed by the pandemic, which affected local agricultural sales and necessitated innovative solutions for economic development [4][8]. - The shift towards online platforms was influenced by training sessions that introduced concepts like "big data" and "online flow," which village leaders initially found confusing but later embraced as essential tools for community engagement [4][21]. Group 2: Strategies and Approaches - Wang Jiangtang's first live stream focused on selling unique gourd art created by a local artist, showcasing a community-oriented approach to support local artisans while leveraging online sales [5][10]. - The "Rural Revitalization Team" in Sihai Town exemplifies a collaborative strategy among village secretaries, who combine their resources to promote tourism and agricultural products through engaging content [9][10]. Group 3: Challenges and Limitations - Seasonal fluctuations in agricultural production create challenges for consistent content creation and product availability, leading to periods where village secretaries struggle to maintain viewer engagement [12][13]. - Issues such as logistics, product quality control, and the need for skilled personnel to manage online sales and marketing are significant hurdles that village secretaries face in their efforts to capitalize on internet fame [15][17][23]. Group 4: Policy and Support - Local government initiatives have begun to support village secretaries in their digital endeavors, providing training and resources to help them navigate the complexities of online marketing and e-commerce [21][24]. - The involvement of local authorities in promoting digital literacy among village leaders reflects a broader strategy to integrate digital economy principles into rural development efforts [21][24].