在追求性价比的消费趋势下,零食连锁店以其"肉眼可见"的低价吸引了不少顾客。然而,近日有消费者发 现,部分零食店所售商品,尽管外观与普通商超中的同款几乎一致,实际克重却明显"缩水",形成"同品不同 规"的现象。 这种被业内称为"克重缩水"的定价策略,正在全国数万家零食店中成为常见操作。除此之外,一套复杂的 商业模式支撑着这个看似简单的行业。 品牌引流+白牌盈利 低价背后的商业逻辑 在潍坊的道路上,常常能看到不同品牌的零食店。这些店铺通常采用明亮的灯光、鲜艳的货架和大幅促 销海报,营造出一种"不买就亏"的购物氛围。 近年来,量贩零食店在国内零食销售渠道结构中占比越来越高。有公开数据显示,2024年,量贩零食店已成 为我国零食销售占比最高的销售渠道,所占比例超过40%,是新兴的休闲食品零售业态。 记者王钟玉潍坊报道 克重"缩水"成潜规则 多款零食"同品不同规" 有网友发现,她在某品牌零食连锁门店买的杨掌柜粉面菜蛋与平常在商超购买的同款在包装大小和克重 上有细微差别,商超买到的规格为"面饼＋粉饼＋配料:183克",而"好想来"买到的规格是"面饼＋粉饼＋配 料:162克"。 这一现象并非个例。在社交媒体上,不少网友都曾 ...

齐鲁晚报.齐鲁壹点王钟玉 在追求性价比的消费趋势下，零食连锁店以其"肉眼可见"的低价吸引了不少顾客。然而，近日有消费者发现，部分零食店所售商品，尽管外观与普通商超 中的同款几乎一致，实际克重却明显"缩水"，形成"同品不同规"的隐形势价现象。 这种被业内称为"克重缩水"的定价策略，正在全国数万家零食店中成为常见操作。除此之外，一套复杂的商业模式支撑着这个看似简单的行业。 克重"缩水"成潜规则，多款零食"同品不同规" 有网友发现，她在好想来品牌零食(下称"好想来")门店买的杨掌柜牌粉面菜蛋与平常在商超购买的同款在包装大小和克重上有细微差别，商超买到的规格 为"面饼＋粉饼＋配料：183克"，而好想来买到的规格是"面饼＋粉饼＋配料：162克"。 这一现象并非个例。在社交媒体上，不少网友都曾指出这种"同品不同规"的现象，尤其多见于"好想来""赵一鸣"等零食专卖店。这些店铺销售的部分商品 尽管外观与商超无甚差异，克重却小于商超售卖的常见规格。 根据网友们反映的情况，记者分别走访了位于潍坊市区的好想来、赵一鸣和两家大型商超，实地比较了多种常见零食的规格差异。走访中记者发现这 种"克重缩水"现象覆盖了饼干、膨化食品和速食等多 ...

Core Insights - The rapid expansion of discount snack stores in China is driven by their ability to cater to consumer behavior and preferences, particularly in lower-tier markets [1][2] - These stores utilize a direct sourcing model to reduce costs and offer a mix of well-known brands and private label products, creating a unique selling proposition [2][3] - The industry is witnessing a shift towards a franchise model for rapid growth, although challenges such as competition and profitability remain [3] Group 1: Market Dynamics - Discount snack stores have seen explosive growth since 2022, with projections indicating over 45,000 stores by 2025 [1] - The stores' appealing atmosphere and product variety meet the non-purposeful shopping needs of consumers, enhancing their shopping experience [1][2] - Consumer preferences vary, with urban shoppers willing to pay for trendy snacks while rural consumers favor low-cost bulk items, indicating a broad market potential [1] Group 2: Competitive Strategy - Discount snack stores have disrupted traditional retail supply chains by directly connecting with manufacturers, thus lowering procurement costs [2] - The product assortment includes both popular brands and private label items, leveraging a "big brand at low price" strategy to attract customers [2] - Targeted marketing strategies, such as promotions and family-friendly products, help these stores solidify their position in the market [2] Group 3: Business Model and Challenges - Many leading discount snack brands are adopting a franchise model to accelerate growth, promising quick returns on investment to attract franchisees [3] - The simplified approval process for opening new stores contrasts with traditional retail, appealing to investors seeking quick profitability [3] - However, the franchise model poses risks, including the potential failure to meet return promises and increasing competition, which could compress profit margins [3] Group 4: Industry Trends - The industry is entering a phase of consolidation, with major brands acquiring smaller regional players and diversifying into hybrid business models like "snacks + beverages" [3] - Consumers are encouraged to be vigilant about product quality and safety, particularly with private label items, as the market becomes more price-sensitive [3] - For sustained profitability, discount snack retailers must focus on improving product quality, enhancing customer service, and protecting consumer rights [3]