加盟模式
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市值蒸发超120亿!门店超8000家的茶百道,为何难获市场青睐?
Sou Hu Cai Jing· 2026-01-08 01:45
从当下来看,茶百道发展势头却远不及蜜雪冰城和古茗。财报数据显示,2025年上半年茶百道实现营收25亿元,同比增长4.33%;实现净利润3.529亿元,同 比增长37.48%。虽然营收和净利润双双增长,但在并不算大的体量下,这样的增速明显不算高。 而定位相差不大的古茗,2025年上半年实现营收56.63亿元,营收增速为41.24%;实现净利润16.25亿元,净利润增速高达121.51%。 新茶饮赛道的淘汰赛,正式拉开序幕。 2024年,头顶"新茶饮第二股"光环的茶百道,成功登陆港交所。相比于后来上市的 蜜雪冰城、古茗以及沪上阿姨,茶百道可谓占到了先机。 据报道,王霄锟来自茶商世家,对茶艺有着深入研究。奶茶店刚开起来时,其便推出了像"杨枝甘露"这样的鲜果茶产品,凭借独特口感和创新配方奶茶店逐 渐积累起了人气。而茶百道真正的转折点发生在2016年,当年茶百道开始进行全国化布局,为了加速扩张引入加盟模式。 在引入加盟模式后,茶百道实现了门店的快速扩张。2019-2021 年,在国内茶饮连锁加盟浪潮下,茶百道加盟店数量迅速扩张10倍,增加至5070家。2022 年、2023年和2024年上半年,茶百道加盟店数量又分别增 ...
创始人离场、门店锐减:茉酸奶的“狂飙”与失速
Xin Lang Cai Jing· 2025-12-30 03:43
然而在2025年底,赵伯华彻底退出所有职务和30%股权。这一变化看似突然,实则早有预兆。接近公司的人 士透露,赵伯华自2022年起已逐步淡出日常经营。 上海伯邑餐饮管理有限公司完成工商信息变更,创始人赵伯华卸任法定代表人、总经理、董事、财务负责 人并退出股东行列。 这一变更被业内人士称为"静默却深刻的权力更迭"。新的股权结构中,原加盟商顾豪持股57.14%成为实际 控制人,乳业巨头君乐宝则以42.86%的持股比例重返股东行列。 权力更迭 茉酸奶的创立始于2014年,牙医出身的赵伯华在上海临港大学城开出首家现制酸奶门店。凭借自主研发的 牛油果酸奶奶昔等产品,品牌在细分赛道蛰伏多年。 2019年,同为牙医的顾豪以加盟商身份加入茉酸奶。次年,两人达成合作:赵伯华专注于产品研发,顾豪 负责品牌扩张。这一分工直接推动了茉酸奶的快速扩张。2021年,品牌正式开放加盟,门店数量开始快速 增长。 2023年成为茉酸奶的关键年份,一年新增1368家门店,总门店数冲至1682家。同期,君乐宝宣布战略入股 茉酸奶,持有30%股份。 加盟狂飙 从商业角度来看,茉酸奶的快速崛起离不开其激进的加盟模式。自2021年开放加盟后,品牌采取" ...
紫燕 “刺客” 上线,秤上的猫腻比卤味还香?
Sou Hu Cai Jing· 2025-12-27 03:05
这样的模式方便紫燕更快地"开枝散叶",却让紫燕总部更像一个"甩手掌柜",它只管提供产品和把品牌 招牌给你用。而真正在各地管事儿、定价、开拓市场的,是一群手握实权的"经销商",有人戏称他们是 品牌的"摄政王"。 总部把产品卖给经销商就完事了,至于经销商卖给门店多少钱,门店再卖给你我多少钱,只要不太离 谱,总部基本不管。所以你能看到,同样一份夫妻肺片,北京的价格和你老家县城的,很可能不一样。 这种模式的好处显而易见:总部成本低,扩张速度像坐火箭,全国一下开了六千多家店。 出品丨搜狐财经 作者丨柴鑫洋 编辑丨李文贤 都2025年了,买东西还能遇到这种事?有网友在紫燕百味鸡,实拍四回,终于逮到店员打包时的神操 作:这边电子秤上给你称好,那边手一背,转身就给你顺走一大块牛肉!一边偷,还能一边跟顾客谈笑 风生,动作丝滑到让你怀疑人生。 出事后,品牌回应倒都是"标准流程":停业、解聘、赔偿、送优惠券。所谓的"全国标准化监控管理", 在店员这双"灵活"的手面前,简直成了天大的笑话。说好的标准化监控,难道只是忽悠消费者、加盟商 的摆设? 更让人弄不懂的是,紫燕的夫妻肺片都快卖到天价了,为什么管理还能出现这么离谱的漏洞?这钱都花 ...
喜茶大量关店背后:新茶饮收支失衡待解
Zhong Guo Jing Ying Bao· 2025-12-19 20:54
Core Insights - Heytea, once a benchmark for high-end tea drinks, is undergoing unprecedented strategic contraction, with a net decrease of 680 stores year-on-year, bringing the total to 3,930 by October 2025 [1] - The company has shifted from explosive growth in franchise stores in 2023 to announcing a halt on new franchise recruitment in 2025, emphasizing a return to product essence rather than scale [1] - The strategic shift reflects a broader industry challenge for mid-to-high-end brands in balancing brand integrity, rapid expansion, and profitability [1] Franchise Model Challenges - Heytea's franchise model, initiated in November 2022, aimed to expand into lower-tier cities but has revealed core contradictions, particularly in maintaining quality standards while pursuing efficiency and profitability [2][3] - Franchisees face high material costs, with Heytea's supply prices approximately 40% above market rates, leading to profitability issues as average sales volumes decline [3] - The company's strict operational management and quality control measures have increased costs for franchisees, complicating the sustainability of the franchise model [2][3] Market Position and Competition - Heytea's high-end brand positioning conflicts with its strategy to penetrate lower-tier markets, leading to intensified competition with other brands in the same price range [4] - The company has attempted to lower prices to compete, but this has resulted in reduced profit margins without a corresponding decrease in operational costs [5] - The overall market for new tea drinks is slowing, with growth rates dropping to 15%-20%, prompting a shift from aggressive expansion to refined operations [6] Strategic Refocus - In February 2025, Heytea announced a pause on new franchise applications, citing the need to address issues stemming from previous blind expansion and price wars that led to market saturation [6] - The company is now focusing on product innovation and enhancing customer experience, with plans to open larger stores that reflect its brand identity [6] - Heytea has also expanded its overseas presence, with over 100 international locations, although it faces challenges in supply chain management and local market adaptation [7][8]
一年关店超600家:重回高端的喜茶,艰难前行的加盟商
3 6 Ke· 2025-12-17 11:53
Core Insights - The core point of the article is that Heytea has experienced significant growth in store numbers but is now facing challenges with its franchise model, leading to a strategic shift towards maintaining quality and high-end positioning while managing franchisee pressures [1][9][29]. Expansion and Franchise Strategy - Heytea's store count increased from under 900 to over 3200, with more than 2300 being franchise stores, marking a successful phase in its franchise strategy [1]. - The franchise model was initiated in November 2022 to expand into more markets [2]. - However, the expansion faced difficulties, leading to a suspension of the franchise business in February 2023 and franchisees expressing the need for more support from the brand [3][19]. Store Closures and Challenges - Over the past year, Heytea closed more than 650 stores, indicating a high closure rate within the industry [4][6]. - The reasons for store closures include contract expirations and poor performance, with franchisees facing significant pressure due to high standards and a competitive market [6][10]. - Monitoring data shows a rapid shift from expansion to contraction, with a net closure of 680 stores projected by October 2025 [9][10]. Franchisee Experience and Pressure - Franchisees report high entry costs and operational pressures, with some considering not to renew contracts due to financial strains [12][19]. - The operational demands from Heytea, including strict adherence to quality standards, have led to high turnover rates among employees, further complicating franchisee operations [17][19]. Market Position and Competition - Heytea's market position has weakened compared to competitors, with other brands like Mixue and Gu Ming rapidly expanding their store counts [24][25]. - The company is exploring alternative expansion strategies, including smaller store formats and international markets, to maintain its brand quality while adapting to market conditions [26][28]. High-End Positioning and Product Strategy - Heytea aims to return to a high-end market position, focusing on product quality and customer experience, despite the challenges of competing in a price-sensitive market [29][33]. - The company has introduced new products with high-quality ingredients, but faces difficulties in maintaining premium pricing due to market competition [34][36]. - The brand's commitment to high standards is evident in its operational practices and product offerings, although achieving this in a competitive landscape remains challenging [39].
「港股IPO观察」孩子王闯港股!母婴零售巨头战略转身:支柱业务疲软,押注下沉市场
Hua Xia Shi Bao· 2025-12-12 13:16
Core Viewpoint - The company, Kid King, is pursuing a dual listing in A+H shares and has submitted its prospectus to the Hong Kong Stock Exchange, aiming to expand its market presence and address growth challenges in the mother and baby retail sector [2][3]. Group 1: Business Overview - Kid King primarily operates in the mother and baby retail sector, which accounts for over 88% of its revenue. However, growth in this segment has slowed to single digits since 2023 [2][5]. - The company plans to shift its focus to lower-tier markets by launching a franchise model in 2024, moving away from its traditional self-operated model concentrated in first and second-tier cities [2][6]. Group 2: Financial Performance - Kid King's revenue for 2024 is projected to be 9.337 billion yuan, representing a year-on-year growth of 6.7%, while net profit is expected to reach 181 million yuan, a significant increase of 72.4% [4]. - In the first three quarters of 2025, the company reported revenue of 7.349 billion yuan, up 8.1% year-on-year, and net profit of 209 million yuan, reflecting a 59% increase [4]. Group 3: Market Strategy - The company aims to enhance its product innovation, expand its sales and service network, and promote its brand through the funds raised from the IPO [3]. - Kid King is also focusing on strategic acquisitions, having completed several significant purchases in the past two years to bolster its market position [3][4]. Group 4: Market Dynamics - The mother and baby product market in China is highly fragmented, with Kid King holding a market share of only 0.3% in 2024, indicating intense competition [6][8]. - The company’s franchise strategy is expected to tap into the growing demand in lower-tier cities, where birth rates are higher and market potential is significant [6][7].
拿到“大路条”,两个85后即将拿下一个港股IPO
3 6 Ke· 2025-12-11 12:15
12月11日,中国证监会发布《关于湖南鸣鸣很忙商业连锁股份有限公司境外发行上市及境内未上市股份"全流通"备案通知书》(以下称:备案通知书), 鸣鸣很忙上市备案已获通过。 公开资料显示,零食很忙由85后晏周于2017年3月在湖南长沙创立,赵一鸣零食由85后赵定于2019年1月在江西宜春创立,两品牌于2023年11月完成合并。 晏周任鸣鸣很忙董事长兼总经理,赵定任副董事长兼副总经理。 目前,鸣鸣很忙从门店规模上看是中国最大的休闲食品饮料连锁零售商,截至2025年9月已成为行业首家突破2万家门店的企业,覆盖全国超1300个县。 2025年上半年GMV达411亿元,收入281.2亿元,经调整净利润10.34亿元。公司现金流强劲,存货周转天数仅11.7天,供应链效率极高。 值得注意的是,打开鸣鸣很忙的招股书,能看到"薄利多销"的经营理念被深深刻入其DNA中。2022年—2024年,毛利率始终维持在7.5%上下,客单价也 在35元左右。 备案通知书显示,鸣鸣很忙拟发行不超过76,666,400股境外上市普通股并在香港联合交易所上市,25名股东拟将所持合计198,079,551股境内未上市股份转 为境外上市股份,并在香港联 ...
孕婴世界IPO:亲属团跻身五大客户与供应商,出生率下滑业绩逆势增长引质疑,研发投入与募投项目合理性遭问询
Xin Lang Cai Jing· 2025-12-11 06:51
Core Viewpoint - Chengdu Yunyin World Co., Ltd. is expanding against the trend of declining birth rates in China, claiming to be among the top three in the domestic maternal and infant chain industry, and has submitted its IPO application to the Beijing Stock Exchange [1][9] Group 1: Business Model and Management - The company operates primarily in the sale of maternal and infant products and provides services to upstream brand suppliers and downstream franchisees [3][11] - The actual controllers, Jiang Dabin and Wang Weijian, hold a combined voting power of 83.49%, indicating a family-run business model [3][11] - The family network extends to suppliers and customers, with several relatives involved in key roles, raising concerns about the transparency of the business [5][13] Group 2: Financial Performance - Yunyin World reported revenues of 603 million yuan, 698 million yuan, and 1 billion yuan for the years 2022, 2023, and 2024, respectively, with net profits of approximately 83.64 million yuan, 94.72 million yuan, and 120 million yuan [7][16] - The company plans to raise 191 million yuan through its IPO, with 143 million yuan allocated for sales service network construction and 48.44 million yuan for a digital center [7][16] Group 3: Market Strategy and Challenges - The number of stores increased from over 1,300 in early 2022 to over 2,200 by the end of 2024, a nearly 70% increase, primarily through a franchise model targeting lower-tier cities [5][14] - The gross profit margin has declined from 24.11% in 2022 to 20.8% in 2024, significantly lower than the industry average, attributed to increased competition and a challenging macroeconomic environment [5][14] - The company has faced quality control risks due to allowing franchisees to source some products independently, leading to consumer complaints [6][15] Group 4: Financial Reserves - Yunyin World has substantial financial reserves, with cash dividends of 15 million yuan and 62.36 million yuan in 2022 and 2023, respectively, totaling approximately 77.36 million yuan [8][17] - As of the end of 2024, the company had invested 282 million yuan in bank financial products, alongside 185 million yuan in cash, totaling 467 million yuan, which exceeds the planned fundraising amount [9][17]
TH International (THCH) - 2025 Q3 - Earnings Call Transcript
2025-12-09 14:02
TH International (NasdaqCM:THCH) Q3 2025 Earnings Call December 09, 2025 08:00 AM ET Company ParticipantsYongchen Lu - CEOGemma Bakx - Head of Investor RelationsAlbert Li - CFOConference Call ParticipantsSteve Silver - Security AnalystOperatorLadies and gentlemen, welcome to Tims China Third Quarter 2025 earnings conference call. All participants will be in listen-only mode during management's prepared remarks, and there will be a question-and-answer session to follow. Today's conference is being recorded. ...
塔斯汀90天关了907家店
Di Yi Cai Jing· 2025-12-04 10:50
Core Insights - Tasiting has opened 968 new stores and closed 907 in the past 90 days, resulting in approximately 10,296 operating stores, indicating a high closure rate compared to established brands like Wallace and KFC [1] - Founded in 2012 by three individuals, Tasiting initially focused on Western fast food before pivoting to a differentiated product positioning of "Chinese hamburgers" in 2019, which led to accelerated growth [1] - Starting in 2024, Tasiting will increase its franchise fees from 369,800 RMB to 452,300 RMB and raise the standard store size from 60 square meters to 65 square meters, reflecting a strategic shift to slow down expansion [4] Store Performance - Tasiting's store closure rate is significantly higher than that of competitors, with Wallace opening 314 new stores and closing 135, while KFC opened 676 and closed 130 in the same period [1] - The rapid expansion of Tasiting is notable, as it has outpaced KFC and McDonald's in terms of new store openings, despite the latter two having a longer presence in the Chinese market [4] Business Model and Strategy - Tasiting relies heavily on a franchise model for rapid expansion, but has faced food safety issues in its franchise stores, prompting a reevaluation of its growth strategy [4] - The dynamic changes in store numbers are considered normal for a company with a significant number of franchise locations, often due to market saturation or underperformance of certain stores [4][5]