我们预计下半年开始期间费用对公司业绩的压力会逐步缓解。24 年9 月公司推出新一期股权激励计划， 并明确了相对比较高的行权条件，在此背景下我们预计公司对25 年的费用投放规划是相对积极的，再 叠加24 年公司新开直营店较多，因此上半年销售费用呈现较高的刚性。但立足于当下的消费形势，预 计后续公司会逐步控制部分费用的投放，下半年我们判断费用对业绩的压力环比会有所改善。 我们认为在当下消费大环境下，加盟模式为主的品牌公司经营会受制于加盟商谨慎心态的放大，而未来 消费若复苏，也会呈现更好的业绩弹性。公司起家于加盟模式，后随着电商业务的逐步做大，加盟比重 有所降低，但中报显示加盟仍占收入的38%左右。上半年加盟收入同比下降2.8%，是影响公司收入增速 的最重要原因之一。我们判断在不同的消费环境下，加盟商的心态会呈现不同的程度的放大。在当下消 费环境下，加盟商心态预期普遍更谨慎，新开店意愿不强（中报显示加盟净关店66 家，直营净开店19 家），从而可能导致加盟批发收入与加盟端零售情况存在缺口。未来消费市场若逐步复苏，加盟模式预 计会同样有放大零售景气度的情况出现，在品牌公司层面有望呈现更好的经营弹性。 二季度相比一季度 ...

Core Viewpoint - The recent incident involving a cockroach found in an unopened cup of milk tea from Mixue Ice City highlights ongoing food safety issues within the company, which has faced over 10,000 complaints related to food safety, particularly concerning foreign objects in beverages [2][8][14]. Group 1: Incident Details - A consumer reported finding a cockroach in an unopened cup of jasmine milk tea purchased from a Mixue Ice City store in Ganzhou, Jiangxi [4][6]. - The company has issued an apology and refunded the consumer, while also stating that they are investigating how the cockroach entered the cup [4][5][6]. Group 2: Complaint Statistics - Mixue Ice City has accumulated over 10,000 complaints on the Black Cat Complaints platform, with many related to finding insects and foreign objects in their products [8][14]. - A recent complaint involved a consumer discovering a bug in a sealed cup of tea purchased through the company's app, indicating a pattern of food safety issues [10][12]. Group 3: Business Model and Financial Performance - As of December 31, 2024, Mixue Ice City operates 46,479 stores globally, with 99.96% being franchise stores, leaving only 17 as company-owned [14]. - The franchise model has allowed Mixue Ice City to expand rapidly, particularly in lower-tier cities, with 23,858 stores located in such areas, accounting for 57.4% of total stores [14]. - Financially, the company reported revenues of 24.21 billion yuan from product and equipment sales, a 21.7% increase year-over-year, and 620 million yuan from franchise services, a 52.8% increase [14].

Core Viewpoint - The recent incident involving a cockroach found in an unopened cup of milk tea from Mixue Ice City has raised significant concerns about food safety and the company's operational practices, particularly its heavy reliance on a franchise model [2][4][7]. Group 1: Incident Details - A consumer reported finding a cockroach in an unopened cup of jasmine milk green tea purchased from a Mixue Ice City store in Ganzhou, Jiangxi [4]. - The company has issued an apology and refunded the consumer, while also compensating them 1,000 yuan as per food safety regulations [6][4]. - This incident is part of a larger pattern of complaints, with over 10,000 complaints related to food safety issues, including foreign objects in drinks [7][12]. Group 2: Business Model and Financial Performance - As of December 31, 2024, Mixue Ice City operates a total of 46,479 stores globally, with 46,462 being franchise stores, resulting in a franchise ratio of 99.96% [12][13]. - The company has expanded significantly, adding 8,914 stores compared to the previous year, with 57.4% of its stores located in third-tier cities and below [12][13]. - In 2024, Mixue Ice City's revenue from product and equipment sales reached 24.21 billion yuan, a year-on-year increase of 21.7%, while revenue from franchise and related services grew by 52.8% to 620 million yuan [13].

邓弘涛表示，自己开的这家百果园加盟店已经开了三年，大环 境虽然艰难，但店还能保持盈利。刨去租金、水电、店员的工 资，具体盈利多少，他没有具体说明。 作者：张晓晖 封图：经济观察报 百果园董事长余惠勇"教育消费者成熟"事件还在发酵。 2025年8月11日，钟薛高创始人林盛在其直播间表示："我觉得百果园董事长其实可能在表述的方 式上，确确实实让受众听起来，心里不太舒服。百果园的老大（指董事长余惠勇）看不起消费者， 嫌贫爱富，我打死都不觉得。能做到这样的一个公司的一把手，他的格局不会那么狭隘，这个表述 可能会让大家不太舒服，但是我相信他没有任何恶意的本心。" 众多网友把百果园形容为第二个"钟薛高"。2024年，百果园业绩不佳，净利润亏损3.86亿元，同比 降幅达206.7%；全年营业收入为102.73亿元，同比下降9.8%；连锁门店从2023年的6093家减少至 5127家，净关闭966家，降幅为15.9%。 百果园是中国最大的水果连锁零售品牌。截至2024年底，共有连锁门店5127家，其中加盟店为其 主要经营模式，一共有4039家，占总门店数的78.8%。8月13日，经济观察报记者对重庆市两江新 区的一家百果园加 ...

Core Viewpoint - Starbucks is evaluating over 20 institutions with a strong interest in its China business, aiming to retain a significant equity stake while potentially selling 70% to multiple buyers, each holding no more than 30% [1][2]. Group 1: Business Strategy - Starbucks has adopted a fully self-operated model in China, contrasting with its North American strategy of a 60:40 self-operated to franchised ratio, which has been stable for years [3][6]. - The company has been gradually transitioning from a franchise model to a self-operated model in China since 2003, with the number of self-operated stores increasing significantly [6][20]. - The self-operated model allows for better service quality and brand image, while the eventual goal is to replicate the North American model of 60% self-operated and 40% franchised stores in China [8][19]. Group 2: Financial Performance - As of the end of fiscal year 2024, Starbucks had 7,594 self-operated stores in China, significantly outpacing its second-largest market, Japan [6][20]. - The international division's self-operated revenue for fiscal year 2024 was $5.51 billion, but the operating loss rate reached 14.3%, highlighting the challenges faced in international markets [16][17]. - The North American division's operating profit for fiscal year 2024 was $2.6 billion, with a profit margin of 10.7%, but faced a 30.6% year-over-year decline in operating profit for the first three quarters of fiscal year 2025 [12][17]. Group 3: Market Dynamics - Starbucks' market share in China has declined to 14% by 2024, facing strong competition from local brands like Luckin Coffee [9][20]. - The company’s strategy to retain 30% equity in its China business while selling the majority stake raises concerns about potential conflicts and operational challenges, similar to the Uber and Didi case [21][22]. - The proposed sale structure may lead to a "deadlock" situation, where the retained stake complicates the integration and operational independence of the new buyers [22][23].

Core Viewpoint - Naixue's tea is facing significant challenges in achieving stable profitability, with a decline in revenue and increasing competition in the beverage market [2][3][4]. Financial Performance - Naixue's revenue from 2021 to 2024 was 42.97 billion, 42.92 billion, 51.64 billion, and 49.21 billion respectively, with net profits of -4.526 billion, -476 million, 11.166 million, and -926 million [2]. - The adjusted net profits for the same years were -145 million, -461 million, 20.912 million, and -919 million [2]. Business Model and Expansion - Naixue has a low proportion of franchise stores, with 90.8% of revenue coming from direct stores, which saw a decline in income [3][4]. - In 2023, Naixue launched a "partner plan" to open franchise stores, requiring an investment of approximately 1 million and management experience [3]. - By the end of 2024, the number of franchise stores increased to 345, while direct store revenue decreased by 6.3% [4]. Market Strategy and Product Development - Naixue is exploring new store formats to adapt to different consumer scenarios, including the introduction of "Naixue green stores" focusing on healthy food options [6][7]. - The company has simplified its brand name and launched a "no sugar natural nutrition+" initiative to promote healthier products [8]. Investor Sentiment and Market Position - Naixue's market capitalization has significantly decreased from approximately 290 billion HKD at its IPO to about 24.93 billion HKD [8][9]. - Major investors have been reducing their stakes, indicating a loss of confidence in the company's future prospects [9][10].

Core Viewpoint - The gold and jewelry industry is facing challenges in capital market entry, with companies like Laopu Gold, Mengjinyuan, and Zhouliufu struggling to list on A-shares and now attempting to enter the Hong Kong market for better opportunities [2][18]. Industry Overview - The gold and jewelry sector is experiencing a surge in terminal consumption, leading to improved performance for many companies seeking capitalization [2]. - The industry is characterized by high competition and severe product homogeneity, with a focus on marketing rather than research and development [4][5]. Company-Specific Insights - Laopu Gold primarily operates through a direct sales model, emphasizing marketing, with sales and distribution expenses from 2020 to 2023 reaching 1.90 billion, 2.62 billion, 2.97 billion, and 2.50 billion respectively, while maintaining a low R&D expense ratio [5][17]. - Mengjinyuan's revenue from 2020 to 2023 was 108.34 billion, 168.71 billion, and 157.24 billion, with net profits of 1.74 billion, 2.24 billion, and 1.81 billion, indicating a low net profit margin [8][10]. - Zhouliufu reported a gross margin of 37.62%, 34.92%, and 39.22% from 2020 to 2022, with revenues of 20.82 billion, 28.29 billion, and 31.60 billion, showcasing a more profitable business model compared to Mengjinyuan [9][10]. Business Model Analysis - The franchise model allows for rapid expansion at low costs, but profitability varies significantly between companies, with Zhouliufu benefiting from a higher gross margin due to its service fee income [10][11]. - The reliance on high inventory levels is a common risk across the industry, with Laopu Gold, Mengjinyuan, and Zhouliufu all facing scrutiny regarding their inventory management [12][14]. Financial Performance - Laopu Gold maintained a gross margin above 40% over the past three years, attributed to its high-end brand positioning and focus on traditional craftsmanship [16][17]. - Mengjinyuan's gross margin was significantly lower, primarily due to its product structure, with over 98% of its products being gold jewelry, which has a lower margin compared to diamond-studded items [10][16]. Market Dynamics - The gold price surge has temporarily benefited the industry, but cyclical challenges remain, affecting liquidity and profitability [19].

Core Insights - Yum China has reported strong financial performance for Q2 2025, with total revenue reaching $2.787 billion, a year-on-year increase of 4% [2] - The company aims to accelerate store expansion in the second half of the year, targeting a net increase of 1,600 to 1,800 stores for the year [2][3] Financial Performance - Q2 operating profit grew by 14% to $304 million, with an operating margin of 10.9%, both marking historical highs for the period [2] - For the first half of 2025, revenue was $5.768 billion, up 2.32% year-on-year, and net profit attributable to shareholders was $507 million, a 1.6% increase [2] Store Expansion Strategy - As of June 30, 2025, Yum China operated 16,978 restaurants, a net increase of 583 from the end of the previous year [2] - KFC added 590 new stores, while Pizza Hut saw a net increase of 140 stores [2] - The company plans to focus on franchise models for expansion, particularly in lower-tier cities and high-traffic locations like train stations [3] Delivery and Market Competition - Delivery sales grew by 22% in Q2, accounting for approximately 45% of restaurant revenue, up from 38% in the same period last year [4][5] - KFC's delivery sales increased by 25%, while Pizza Hut's grew by 15% [5] - Management emphasized maintaining price integrity and not sacrificing profit margins for market share during competitive delivery promotions [5] Pricing Strategy and Menu Changes - Pizza Hut has introduced a new menu with significant price reductions, with discounts ranging from 20% to 51%, marking a strategic move to attract customers [6][8] - The average transaction value at Pizza Hut decreased by 13% due to the price cuts, despite a 2% increase in same-store sales [8] - The new WOW store format, focusing on smaller portions and lower prices, has seen over 200 locations opened, with plans for further expansion [8]

Core Viewpoint - The IPO application of Baima Tea Co., Ltd. has expired, but the company clarifies that it is not a failure to pass the hearing, as the application simply reached its six-month validity period and can be resubmitted within three months after updating financial data [1][5]. Company Overview - Baima Tea Co., Ltd. is headquartered in Shenzhen and has been operating since 1998, with a product range that includes various types of tea and related products [3]. - The company's founders, Wang Wenbin and Wang Wenli, hold 25.28% and 20.38% of the shares, respectively [3]. Market Context - The capital market shows a lack of confidence in traditional tea brands, as evidenced by other companies like China Tea halting their IPOs and the declining stock prices of brands like Lancang Ancient Tea [4]. - The company has faced challenges in its franchise model, with a decline in both store numbers and procurement amounts [4]. Financial Performance - Revenue figures for Baima Tea from 2021 to 2023 are reported as 1.744 billion, 1.818 billion, and 2.122 billion yuan, respectively, with net profits of 163 million, 166 million, and 206 million yuan [5]. - For the first nine months of 2024, revenue increased by 0.98% to 1.647 billion yuan, while net profit grew by 12.6% to 208 million yuan [5]. Store Network - As of September 30, 2024, Baima Tea operates 3,498 offline stores in China, with 274 being direct-operated and 3,224 as franchise stores [5]. - The number of direct-operated stores has decreased over the past three years, while franchise stores have seen an increase [5]. IPO History - Baima Tea's IPO journey has been tumultuous, with previous attempts to list on various exchanges since 2013, including a withdrawal of applications in 2022 and 2023 [4].

Core Viewpoint - Chengdu Pregnant and Infant World Co., Ltd. is expanding against the trend of declining birth rates, claiming to be among the top three in the domestic maternal and infant chain industry, and has submitted its IPO application to the Beijing Stock Exchange [1] Group 1: Business Model and Control - The company operates a family-oriented business model where many relatives of the actual controllers, executives, and employees play multiple roles, including shareholders, suppliers, and customers [1][2] - The actual controllers, Jiang Dabin and Wang Weijian, hold a combined voting power of 83.49% [2] - Wang Qiong, Jiang Dabin's spouse, has played a key role in the company's development and holds shares, but the prospectus does not clarify why she is not listed as an actual controller [4][5] Group 2: Financial Performance - The company reported revenues of 603 million yuan, 698 million yuan, and 1 billion yuan for the years 2022, 2023, and 2024, respectively, with net profits of approximately 83.64 million yuan, 94.72 million yuan, and 120.22 million yuan [12][13] - The total assets increased from approximately 552.72 million yuan in 2022 to about 746.53 million yuan in 2024, with a debt ratio of 15.21% [13] Group 3: Market Strategy - Pregnant and Infant World has increased its store count from over 1,300 in early 2022 to 2,200 by the end of 2024, a nearly 70% increase, while the overall number of maternal and infant stores in China has decreased by about 40% [6] - The company primarily relies on a franchise model, focusing on second- and third-tier cities and town markets, which allows for rapid expansion but has led to declining gross margins [6][10] Group 4: Risks and Challenges - The gross margin has decreased from 24.11% in 2022 to 20.8% in 2024, significantly lower than the industry average, attributed to increased competition and a declining birth rate [6][12] - Franchisees are allowed to source some products independently, raising quality control risks, as evidenced by consumer complaints regarding pricing discrepancies [7][10] Group 5: IPO and Fundraising - The company plans to raise 191 million yuan through its IPO, with 143 million yuan allocated for sales service network construction and 48.44 million yuan for a digital center [16] - Despite having 467 million yuan in cash and investments, the rationale for raising additional funds has raised market skepticism, especially given the low historical R&D spending [11][16]