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克重缩水,量贩零食店“算盘”打向何方
Qi Lu Wan Bao· 2025-12-08 21:48
在追求性价比的消费趋势下,零食连锁店以其"肉眼可见"的低价吸引了不少顾客。然而,近日有消费者发 现,部分零食店所售商品,尽管外观与普通商超中的同款几乎一致,实际克重却明显"缩水",形成"同品不同 规"的现象。 这种被业内称为"克重缩水"的定价策略,正在全国数万家零食店中成为常见操作。除此之外,一套复杂的 商业模式支撑着这个看似简单的行业。 品牌引流+白牌盈利 低价背后的商业逻辑 在潍坊的道路上,常常能看到不同品牌的零食店。这些店铺通常采用明亮的灯光、鲜艳的货架和大幅促 销海报,营造出一种"不买就亏"的购物氛围。 近年来,量贩零食店在国内零食销售渠道结构中占比越来越高。有公开数据显示,2024年,量贩零食店已成 为我国零食销售占比最高的销售渠道,所占比例超过40%,是新兴的休闲食品零售业态。 记者王钟玉潍坊报道 克重"缩水"成潜规则 多款零食"同品不同规" 有网友发现,她在某品牌零食连锁门店买的杨掌柜粉面菜蛋与平常在商超购买的同款在包装大小和克重 上有细微差别,商超买到的规格为"面饼+粉饼+配料:183克",而"好想来"买到的规格是"面饼+粉饼+配 料:162克"。 这一现象并非个例。在社交媒体上,不少网友都曾 ...
量贩零食店的“算盘”打向了何方?高速扩张后行业迎来转型路口
Qi Lu Wan Bao· 2025-12-02 22:59
齐鲁晚报.齐鲁壹点王钟玉 在追求性价比的消费趋势下,零食连锁店以其"肉眼可见"的低价吸引了不少顾客。然而,近日有消费者发现,部分零食店所售商品,尽管外观与普通商超 中的同款几乎一致,实际克重却明显"缩水",形成"同品不同规"的隐形势价现象。 这种被业内称为"克重缩水"的定价策略,正在全国数万家零食店中成为常见操作。除此之外,一套复杂的商业模式支撑着这个看似简单的行业。 克重"缩水"成潜规则,多款零食"同品不同规" 有网友发现,她在好想来品牌零食(下称"好想来")门店买的杨掌柜牌粉面菜蛋与平常在商超购买的同款在包装大小和克重上有细微差别,商超买到的规格 为"面饼+粉饼+配料:183克",而好想来买到的规格是"面饼+粉饼+配料:162克"。 这一现象并非个例。在社交媒体上,不少网友都曾指出这种"同品不同规"的现象,尤其多见于"好想来""赵一鸣"等零食专卖店。这些店铺销售的部分商品 尽管外观与商超无甚差异,克重却小于商超售卖的常见规格。 根据网友们反映的情况,记者分别走访了位于潍坊市区的好想来、赵一鸣和两家大型商超,实地比较了多种常见零食的规格差异。走访中记者发现这 种"克重缩水"现象覆盖了饼干、膨化食品和速食等多 ...
安徽省市场监督管理局食品安全“你点我检”专项抽检信息通告(2025年第28期)
Zhong Guo Zhi Liang Xin Wen Wang· 2025-07-21 08:05
Core Points - The Anhui Provincial Market Supervision Administration conducted a special food safety inspection, collecting 200 samples from various food categories based on consumer preferences [2] - Out of the 200 samples tested, 199 were found to be compliant with national food safety standards, while 1 sample was deemed non-compliant [2] Group 1: Inspection Results - A total of 200 food samples were collected, including categories such as edible agricultural products, biscuits, catering foods, tea, grain products, dairy products, edible oils, and frozen foods [2] - The inspection revealed 199 compliant samples and 1 non-compliant sample [2] Group 2: Non-compliant Sample Details - The non-compliant sample was a banana from a local supermarket, which contained pesticide residue (0.69 mg/kg) exceeding the permissible limit (0.05 mg/kg) [5] - Local market supervision departments have initiated verification and disposal processes for the non-compliant food item [3]
湖北省咸宁市市场监督管理局食品安全监督抽检信息公示 (2025年第4期)
Zhong Guo Zhi Liang Xin Wen Wang· 2025-07-04 06:32
Overall Situation - The Xian Ning Market Supervision Administration conducted a special food safety inspection, sampling 100 batches of 11 categories of food, with 99 passing and 1 failing the tests [3]. - The categories tested included grain products, beverages, biscuits, canned goods, vegetable products, nuts, egg products, pastries, bean products, food additives, and catering foods [3]. Non-compliant Products - A specific product, spicy radish strips from Tongshan County Heshenghe Supermarket, was found to exceed the allowable limit for dehydroacetic acid and its sodium salt at 0.351 g/kg (standard ≤0.3 g/kg) and the combined usage of preservatives at 1.6 (standard ≤1) [4]. - The local authorities have mandated the immediate recall and investigation of the non-compliant product, including identifying the batch, quantity, and reasons for the non-compliance [4]. Compliant Products - A variety of compliant products were listed, including salted duck eggs, preserved eggs, and various snacks, all passing the safety inspections [5][6][7]. - The compliant products were sourced from multiple suppliers, indicating a broad compliance across different food categories [5][6][7].