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达古拉酒业董事长吴海辉受邀参加茅台1935品鉴大会
Sou Hu Cai Jing· 2025-05-22 07:25
Group 1 - The 2025 World Brand Moganshan Conference highlighted the importance of cultural heritage and innovation in Chinese brands, with Dagula Inner Mongolia Liquor Co., Ltd. being recognized for its brand strength and contribution to Inner Mongolian liquor culture [1][3] - Dagula's new product "Meng'e Cellar" was showcased at the tasting event, emphasizing its unique craftsmanship that combines traditional brewing techniques with local characteristics [3][5] - The company aims to enhance the international expression of Chinese liquor culture, focusing on storytelling to promote Inner Mongolian brewing wisdom globally [7][9] Group 2 - Dagula is establishing a comprehensive quality standard system for prairie liquor, while also exploring modern and fashionable expressions to attract younger consumers [9][11] - The company is committed to producing high-quality liquor that conveys the rich cultural heritage and inclusive spirit of the prairie [11][12] - Future plans include deepening brand construction centered on prairie culture, increasing R&D investment, and expanding market presence in major cities and coastal areas [14][20] Group 3 - Dagula emphasizes the importance of quality in liquor production, adhering to a philosophy of meticulous craftsmanship throughout the brewing process [16][18] - The company aims to fulfill social responsibilities by promoting green production and supporting ecological protection and cultural heritage [16][20] - Dagula seeks to collaborate with leading enterprises like Moutai for innovation in craftsmanship, market expansion, and cultural dissemination [20]