湖南张家界七星山，峭壁嶙峋，荒野苍茫。历时41天的国际极限求生挑战赛接近尾声，一位来自安徽亳 州的普通厨师——孙高，以其近乎原始的生存方式，缔造了荒野中的传奇：无火、无盐，仅靠野果山药 对抗寒潮，硬生生闯入决赛。 镜头捕捉着他疲惫而坚定的面庞，也记录下一种本能的乡愁。在体能极限的边缘，他念兹在兹的，是亳 州的牛肉馍、中药材，以及一杯醇香绵长的古井贡酒。"好井好水出好酒，亳州古井贡酒滴滴醇香，"他 对着稀疏的镜头发出邀请，"兄弟们来亳州，我请你们喝！" 这声呼唤没有被滔天流量淹没，古井贡酒给出了最"亳州"的回应："等你凯旋，美酒管够！"个人的坚韧 与品牌的温度，在这一刻交织共鸣。 一个普通人的赤子之心 进入决赛前，亳州选手孙高已经无火生存了41天——靠生吃野梨、猕猴桃和山药扛过了寒潮，毅力惊 人，也是安徽省唯一挺进决赛的选手。 尽管生活在平原地区，缺乏野外实战经验，他却因长期热衷观看荒野求生节目，积累了丰富的"理论知 识"。赛事报名启动后，他决定一试。 10月9日进山时，他只有一把刀和两件冲锋衣，无火无盐在大山里生活了41天，创下了全国无火生存的 纪录。"其他选手都生火了，只有他硬扛着没生。"妻子李冬美提及他极 ...

Group 1 - The 2025 World Brand Moganshan Conference highlighted the importance of cultural heritage and innovation in Chinese brands, with Dagula Inner Mongolia Liquor Co., Ltd. being recognized for its brand strength and contribution to Inner Mongolian liquor culture [1][3] - Dagula's new product "Meng'e Cellar" was showcased at the tasting event, emphasizing its unique craftsmanship that combines traditional brewing techniques with local characteristics [3][5] - The company aims to enhance the international expression of Chinese liquor culture, focusing on storytelling to promote Inner Mongolian brewing wisdom globally [7][9] Group 2 - Dagula is establishing a comprehensive quality standard system for prairie liquor, while also exploring modern and fashionable expressions to attract younger consumers [9][11] - The company is committed to producing high-quality liquor that conveys the rich cultural heritage and inclusive spirit of the prairie [11][12] - Future plans include deepening brand construction centered on prairie culture, increasing R&D investment, and expanding market presence in major cities and coastal areas [14][20] Group 3 - Dagula emphasizes the importance of quality in liquor production, adhering to a philosophy of meticulous craftsmanship throughout the brewing process [16][18] - The company aims to fulfill social responsibilities by promoting green production and supporting ecological protection and cultural heritage [16][20] - Dagula seeks to collaborate with leading enterprises like Moutai for innovation in craftsmanship, market expansion, and cultural dissemination [20]