Core Viewpoint - The event "New Quality Leading, Brand Setting Sail" held in Milan showcases the internationalization of Chinese liquor, particularly focusing on Shanxi Xinghuacun Fenjiu International Trade Co., which aims to promote Chinese liquor culture globally [1][3]. Group 1: Event Overview - The event was guided by the Chinese Consulate in Milan and organized by Global Times, highlighting the achievements of Chinese liquor brands in international markets [1]. - Fenjiu International's General Manager, Zhang Weidong, emphasized the importance of quality and culture in representing Chinese products abroad [5][7]. Group 2: Cultural Integration - Zhang Weidong stated that food and drink serve as important cultural ambassadors between China and Italy, with Fenjiu's products already well-received in Italy [3][5]. - The company aims to tell a compelling story of Chinese brand globalization, focusing on quality and cultural narratives [5][10]. Group 3: Market Strategies - Fenjiu's international strategy includes two main paths: cultural immersion through the Chinese diaspora and breaking into local markets via cocktail culture [7][12]. - The company has established a presence in over 70 countries, with more than 100 overseas distributors and 9,000 retail outlets [7][12]. Group 4: Performance Metrics - Fenjiu reported a revenue of 36.011 billion yuan in 2024, a year-on-year increase of 12.79%, and a net profit of 12.243 billion yuan, up 17.29% [12][13]. - The company has been proactive in aligning with international standards and enhancing its global footprint through various initiatives since 1992 [13][17]. Group 5: Future Outlook - The company is focused on transforming from a "Chinese famous liquor" to a "world famous liquor" by leveraging its historical craftsmanship and innovative approaches [17].

Core Viewpoint - The article discusses the challenges and strategies of a Chinese entrepreneur, Yang Zixiang, in establishing a Chinese liquor brand, Zanmiao, in Zambia, highlighting the potential for Chinese baijiu in the African market despite its low global market share [2][3][23]. Group 1: Market Challenges - The African liquor market has been dominated by Western brands, and traditional spirits do not meet modern consumer demands, making it difficult for Chinese baijiu to penetrate the local market [3][10]. - The initial challenges included sourcing suitable raw materials, as climate fluctuations and local agricultural practices led to a shortage of sorghum, which is essential for baijiu production [5][10]. - Previous attempts by other investors to produce baijiu in Zambia failed due to quality and localization issues, indicating the complexity of entering this market [18][20]. Group 2: Strategic Solutions - Yang Zixiang established Zanmiao in 2014, focusing on integrating traditional Chinese brewing techniques with local agricultural practices to ensure a stable supply of high-quality sorghum [6][8]. - Collaborating with local farmers and utilizing expertise from Chinese agricultural institutions helped in selecting the right sorghum variety for production [8][10]. - To cater to local tastes, Zanmiao adjusted the flavor profile of its baijiu by incorporating local herbs and modifying the alcohol content to suit consumer preferences [11][12][14]. Group 3: Market Reception and Growth - Zanmiao's baijiu has been well-received, with local consumers appreciating its smoothness and unique flavor, which aligns with their preferences for less intense spirits [15][23]. - The brand has gained a foothold in the market, with plans for further expansion to reach more consumers across Africa [15][23]. - The establishment of local production facilities and supply chains has improved operational efficiency, allowing for better quality control and product availability [20][21]. Group 4: Long-term Vision - Yang Zixiang emphasizes a long-term approach to market development, advocating for patience and a focus on building brand recognition rather than seeking quick profits [23][24]. - The article concludes with a vision of blending ancient Chinese brewing traditions with African culture, creating a unique product that resonates with local consumers [24].

Group 1 - The 2025 World Brand Moganshan Conference highlighted the importance of cultural heritage and innovation in Chinese brands, with Dagula Inner Mongolia Liquor Co., Ltd. being recognized for its brand strength and contribution to Inner Mongolian liquor culture [1][3] - Dagula's new product "Meng'e Cellar" was showcased at the tasting event, emphasizing its unique craftsmanship that combines traditional brewing techniques with local characteristics [3][5] - The company aims to enhance the international expression of Chinese liquor culture, focusing on storytelling to promote Inner Mongolian brewing wisdom globally [7][9] Group 2 - Dagula is establishing a comprehensive quality standard system for prairie liquor, while also exploring modern and fashionable expressions to attract younger consumers [9][11] - The company is committed to producing high-quality liquor that conveys the rich cultural heritage and inclusive spirit of the prairie [11][12] - Future plans include deepening brand construction centered on prairie culture, increasing R&D investment, and expanding market presence in major cities and coastal areas [14][20] Group 3 - Dagula emphasizes the importance of quality in liquor production, adhering to a philosophy of meticulous craftsmanship throughout the brewing process [16][18] - The company aims to fulfill social responsibilities by promoting green production and supporting ecological protection and cultural heritage [16][20] - Dagula seeks to collaborate with leading enterprises like Moutai for innovation in craftsmanship, market expansion, and cultural dissemination [20]

Group 1 - Wuliangye has launched its "He Mei Global Tour" in Japan, showcasing Chinese culture through a series of cultural exchange activities in Tokyo and Osaka [2][4] - As a senior partner of the 2025 Osaka-Kansai Expo, Wuliangye has opened its first overseas authorized experience restaurant in Tokyo and a themed pop-up store, marking a significant step in promoting Chinese baijiu culture internationally [4][6] - The event featured a combination of Wuliangye's classic products with a custom fusion menu, receiving positive feedback from attendees, indicating a successful integration of top-tier liquor with high-end dining [4][6] Group 2 - The pop-up store in Osaka introduced innovative products that combine baijiu with modern tea drinks, appealing to younger consumers and breaking traditional barriers between baijiu and contemporary lifestyle [8][9] - The new beverage offerings, such as "Wugu Ronin" cocktail and "Nongqing Jiuxin Latte," have gained popularity among the youth, reflecting a trend in Japan's new beverage market, which is growing at an annual rate of 4.5% [8][9] - Wuliangye's activities in Japan are part of a broader strategy to enhance its international presence and engage with global cultural exchanges, aligning with the theme of the Osaka Expo [12]

Group 1 - Five Star Liquor has become the first Chinese liquor brand to officially appear at the 2025 Osaka World Expo, marking its entry into a high-profile international platform [1] - The company launched its "Harmony Global Tour" from the Osaka Expo, which includes the opening of its first overseas authorized experience restaurant in Tokyo and a series of cultural exchange activities [1][8] - The brand emphasizes its commitment to showcasing Chinese culture and wisdom through its participation in the Expo, aligning with the Expo's theme of "Envisioning a Lively Future Society" [3][5] Group 2 - The Osaka Expo features 158 countries and regions, with the China Pavilion focusing on themes of "Harmony between Man and Nature" and "Sustainable Development" [3] - Five Star Liquor's traditional brewing technique, known as the "1366" process, reflects a philosophy of ecological wisdom and balance with nature, resonating with the Expo's themes [5] - The company aims to deepen its international presence and promote Chinese liquor culture through various promotional activities during the Expo [7][17] Group 3 - The company has introduced a limited-time experience store at the Expo, featuring innovative cross-border products like cocktails and white liquor coffee, targeting younger consumers [12] - Five Star Liquor's international strategy includes a focus on the Japanese market, where there is a growing demand for high-quality Chinese liquor [10][12] - The brand's participation in the Expo is part of a broader strategy to enhance its cultural outreach and engage in meaningful dialogues with global consumers [8][17] Group 4 - The company supports cultural initiatives such as the "Panda Partners Global Tour" to promote Chinese culture and the unique qualities of its products [15] - Five Star Liquor aims to create a global "community of shared prosperity" through its "Harmony Global Tour," showcasing the richness of Chinese brewing culture [13][17] - The brand's internationalization efforts are driven by a dual strategy of "cultural export and local operation," enhancing its global footprint [17]

Group 1 - The Osaka World Expo 2025 has opened, with Wuliangye as a senior partner of the China Pavilion, marking its first official appearance as a Chinese liquor brand [1][3] - Wuliangye is launching the "Wuliangye Expo Season" marketing campaign, creating a limited-time experience store to promote its brand and the "He Mei" cultural concept [1][5] - The Expo serves as a platform for cultural exchange and economic development, with the China Pavilion showcasing traditional ecological wisdom and green development concepts [1][8] Group 2 - The Wuliangye limited-time experience store features innovative cocktails and interactive activities aimed at engaging younger consumers and integrating traditional liquor culture into modern lifestyles [3][5] - Wuliangye has been present in the Japanese market for over 20 years, with a diverse distribution network including supermarkets, restaurants, and e-commerce platforms [8] - The company aims to enhance its global presence by participating in international events and promoting Chinese liquor culture, with products currently available in 62 countries and regions [8]