10月8日，香港启德邮轮码头，2025年度The World's 50 Best Bars"世界50最佳酒吧"榜单（简称"世界50最佳酒吧"榜单）正式揭晓，两重"破圈"引燃现场热 度。 一重属于中国酒吧：来自中国香港的BAR LEONE荣耀登顶，成为该榜单创立以来首个夺冠的亚洲酒吧，实现了行业内的突破。 另一重则属于中国白酒：郎酒，以"第一个且唯一一个"的白酒独家合作伙伴身份，携超级大单品青花郎、红花郎，以及9月刚上市的兼香旗舰产品龙马郎， 兼香系列产品顺品郎亮相，深度参与这一被誉为"酒吧界奥斯卡"的巅峰盛事。郎酒股份总经理汪博炜作为典礼的首位颁奖嘉宾受邀登台，颁发了2025年度酒 吧界"奥斯卡"首个奖项。 这一刻，不仅是中国酒吧的高光时刻，更是一个强烈的信号——中国白酒以其独特的东方风味，正式在国际主流酒吧界登台亮相，翻开了全球化叙事的全新 篇章。 01 硬核背书！"世界50最佳酒吧"官方认证，郎酒解锁中国白酒国际化新可能 10月8日，"世界50最佳酒吧"榜单颁奖典礼首次落地中国香港。 而就长远来看，郎酒产品作为白酒代表之一，也可借此融入全球调酒师的主流创作语境，甚至催生联名产品，用通用的酒吧语言为中国白酒 ...

本报讯 （记者舒娅疆）10月8日，记者从四川郎酒股份有限公司（以下简称"郎酒"）获悉，被誉为"酒 吧界奥斯卡"的2025年度TheWorld's50BestBars"世界50最佳酒吧"榜单于10月8日在中国香港揭晓。郎酒 作为白酒独家合作伙伴，荣耀见证2025年度TheWorld's50BestBars"世界50最佳酒吧"颁奖礼，为全球鸡 尾酒盛典注入新势能。 面向世界，走向未来。郎酒在中国香港相逢"世界50最佳酒吧"，不仅以实际行动填补了中国白酒在国际 高端酒吧场景中的参与空白，更以开放创新的姿态，为中国白酒与全球酒饮潮流的融合搭建了关键桥 梁。 据介绍，中国白酒此前虽在国际市场逐步渗透，却鲜少以核心参与者身份登上这类聚焦现代酒饮创新的 舞台。郎酒此次的深度参与，恰是将中国白酒纳入全球酒饮创新体系的关键一步，为行业探索中国白酒 的现代表达，提供了可借鉴的实践范本。 业内人士认为，从耗时17年打造郎酒庄园，到与保乐力加、奔富共建"世界酒庄联盟"的国际化故事，再 到带领以龙马郎、顺品郎为主的郎酒兼香产品首次亮相国际舞台，开启郎酒兼香的国际化、时尚化之 路，郎酒从赤水河左岸的郎酒庄园到国际舞台，跨越的是地域的距离 ...

当"东方之珠"的璀璨夜色邂逅全球酒饮界的顶级盛事，一场味觉盛宴即将启幕，被誉为"酒吧界奥斯 卡"的2025年度The World's 50 Best Bars50"世界50最佳酒吧"榜单将于10月8日在中国香港揭晓。据悉， 郎酒将作为白酒独家合作伙伴，荣耀见证2025年度The World's 50 Best Bars"世界50最佳酒吧"颁奖礼， 为全球鸡尾酒盛典注入新势能。 自2009年创办以来，世界50最佳酒吧榜单连续多年发布，已成为定义全球酒饮潮流的核心风向标，其颁 奖礼更是汇聚全球顶尖调酒人才与行业资源的顶级平台。 今年，颁奖典礼重返亚洲，落地中国香港。作为连续孕育多家亚洲TOP50酒吧的城市，香港本身就是西 式调酒艺术与东方味觉偏好的融合试验场，这里特别的酒饮文化氛围，为全球酒业交流提供了绝佳平 台。 同时，刚于9月全新上市的龙马郎将亮相现场，带着"浓头酱尾"的融合风味与"54321"工艺加持的品质底 气，向全球嘉宾直观展示"为奋斗者致敬"的产品内核。 面向世界，走向未来。郎酒在中国香港相逢"世界50最佳酒吧"，不仅以实际行动填补了中国白酒在国际 高端酒吧场景中的参与空白，更以开放创新的姿态，为中国 ...

9月，古井贡酒在日本接连上演两场美酒盛宴 ——26日亮相大阪世博会，28日亳州—东京经贸合作交流 会暨古井贡酒·年份原浆中国酒文化全球巡礼（日本站）再续华章。从文化展演到经贸签约，从新品发 布到机构揭牌，作为中国白酒"出海"先行者，古井贡酒始终以酒为媒，展现中国白酒的品质硬实力，搭 建起中外文明互鉴的桥梁，为中国白酒国际化写下生动注脚。 双场盛事连台：创新演绎中国酒文化 （图源：企业供图，下同） 自千年贡酒的荣耀传承，到成为世博官方合作伙伴的崭新跨越，古井贡酒以文化为舟楫、品质为根基， 在全球化浪潮中劈波斩浪。依托"中国酿·世界香"的战略视野，古井贡酒持续向国际舞台传递中国白酒 的文化魅力，彰显中国白酒的品质硬实力。 继今年6月2日古井贡酒首次以企业日身份亮相大阪世博会后，古井贡酒9月又在日本接连举办两场重要 活动，进一步深化其国际化布局与中国白酒文化传播路径。 9月26 日，"古井贡酒・年份原浆企业日"暨 "汉、唐、宋、明"新品全球上市仪式在大阪世博会中国馆举 行。古井贡酒在现场通过现代艺术演绎传统酿技，展现从制曲到陈酿的千年智慧，呈现古井贡酒技艺根 基《九酝酒法》生生不息的传承。 作为2025大阪世博会中 ...

Core Viewpoint - The event marks the international launch of Gujinggongjiu's "Han, Tang, Song, Ming" product series and the promotion of its vintage raw liquor, signifying a significant step in the internationalization of Chinese liquor, particularly in the Japanese market [4][13]. Group 1: Strategic Choices - Gujinggongjiu's choice to launch at the Osaka Expo leverages the global influence of the event to enhance brand recognition while combining "national trend + high-end" strategies [6]. - The company presented a cultural performance and donated a commemorative liquor to the China Pavilion, integrating cultural dissemination with commercial activities [6][10]. Group 2: Product Lines - The vintage raw liquor series targets the high-end and collectible market, utilizing traditional brewing techniques and Ming Dynasty cellar resources to create a quality barrier, suitable for business gifts and core liquor enthusiasts [7]. - The "Han, Tang, Song, Ming" series emphasizes cultural symbols and visual expression, appealing to the curiosity of younger overseas consumers [7]. Group 3: Market Expansion - Gujinggongjiu has established a "dual-driven" internationalization model, focusing on high-end product lines in Japan's political and business sectors, as well as retail and e-commerce for the national trend series [11]. - The company aims to transition from merely exporting products to embedding itself within local consumption circles, supported by partnerships with local distributors and networks [11][13]. Group 4: Future Outlook - As the international standardization of Chinese liquor accelerates, Gujinggongjiu's brand influence is expected to grow, reflecting the broader trend of Chinese liquor moving onto the global stage [13].

Core Insights - The article highlights the successful internationalization strategy of Wuliangye, showcasing its cultural and culinary integration at the 2025 Osaka Expo and its new restaurant openings in Singapore and Japan [4][12][15] Group 1: Event Highlights - The Wuliangye-themed day at the Osaka Expo has attracted significant attention, with daily visitor numbers reaching new highs [1] - The opening of the second overseas authorized restaurant, "Shinryugin," in Osaka, coincided with the Wuliangye-themed activities, enhancing brand visibility [1][9] - The Singapore Wuliangye restaurant opened on September 17, 2023, in the Bugis area, a hub for diverse culinary experiences [3][11] Group 2: Cultural Integration - Wuliangye is leveraging high-profile international events and localized experiences to deepen its cultural narrative and consumer engagement [4][13] - The immersive cultural experiences at the Osaka Expo, including interactive art and themed exhibits, aim to create lasting impressions of Chinese culture [6][8] - The Singapore restaurant features a blend of Chinese and local culinary elements, enhancing the dining experience and cultural resonance [11][12] Group 3: Strategic Approach - Wuliangye's strategy combines high-energy international platforms with localized market penetration, aiming for a sustainable global presence [4][13][15] - The brand's approach emphasizes a "standardized core with localized operations," allowing for adaptability while maintaining brand integrity [15] - The company aims to redefine the international perception of Chinese liquor, positioning it alongside global counterparts like French wine and Scotch whisky [16]

Core Insights - The 2025 World Wine Industry Development Summit was held in Guiyang, focusing on the opportunities and challenges faced by the industry, aiming to provide new ideas and solutions for the high-quality development of China's liquor industry [1] Company Overview - Zhenjiu was established in 1975 and is located in the core production area of Chinese sauce-flavored liquor in Zunyi. It gained recognition in 1985 from the highest-level liquor industry appraisal committee and won a national quality award in 1988, becoming one of the three major sauce-flavored brands in Guizhou [3] - Zhenjiu has invested over 12 billion yuan in production expansion in recent years. By the 2024 production season, it will have a production capacity of 44,000 tons, with a current storage of high-quality base liquor reaching 120,000 tons, making it one of the top three liquor companies in Guizhou and the largest private liquor enterprise in the region [3] Market Strategy - In response to changes in the current liquor market, Zhenjiu is actively expanding its channels, with 6,414 participants in the Wan Shang Alliance and 2,418 successful customer signings [5] - Zhenjiu emphasizes the importance of integrating Chinese liquor with Chinese culinary culture for international expansion. The company is working on enhancing the competitiveness of Chinese cuisine and the supply chain through the 1912 Zhenjiu Culinary Research Institute in Changsha, aiming to broaden the market boundaries of the liquor industry [5] - The company believes there is still room for improvement in the craftsmanship, cultural expression, and drinking experience of Chinese liquor. Modifying taste and strengthening brand storytelling will help gain wider recognition among international consumers [5]

Core Insights - In 2024, China's baijiu exports are projected to reach $970 million, indicating potential growth opportunities despite a low current market share in the international spirits market [2] - The internationalization of Chinese baijiu faces multiple challenges, including strong competition from established brands like whiskey and vodka, reliance on the Chinese diaspora for market, strict international standards, and tariff barriers [2][4] Group 1: Challenges in Internationalization - The international spirits market is predominantly dominated by whiskey and vodka, posing significant competitive pressure on Chinese baijiu [2] - Chinese baijiu exports are heavily dependent on the Chinese community abroad, with low recognition among local consumers [2] - International standards for alcoholic beverages are stricter, and existing domestic standards do not fully meet international market requirements [2] - Tariff barriers are a common issue in global liquor trade, complicating the export of Chinese baijiu [2] Group 2: Strategies for Overcoming Challenges - Emphasizing product quality is crucial, with leading companies like Moutai and Wuliangye setting benchmarks through their global exploration [4] - Innovation should focus on adapting to foreign consumer preferences and moving beyond traditional export models that rely on trade fairs and intermediaries [4] - The future strategy should involve "industry going abroad," collaborating with experienced overseas distributors and manufacturers to adapt products to local tastes [4] Group 3: Enhancing Brand Recognition - There is a need to improve the international influence of Chinese baijiu brands, which are currently recognized mainly through a few top brands like Moutai and Wuliangye [5] - Engaging international experts and professional organizations for evaluations can enhance the credibility and recognition of Chinese baijiu in the global market [5]

Core Viewpoint - The event "New Quality Leading, Brand Setting Sail" held in Milan showcases the internationalization of Chinese liquor, particularly focusing on Shanxi Xinghuacun Fenjiu International Trade Co., which aims to promote Chinese liquor culture globally [1][3]. Group 1: Event Overview - The event was guided by the Chinese Consulate in Milan and organized by Global Times, highlighting the achievements of Chinese liquor brands in international markets [1]. - Fenjiu International's General Manager, Zhang Weidong, emphasized the importance of quality and culture in representing Chinese products abroad [5][7]. Group 2: Cultural Integration - Zhang Weidong stated that food and drink serve as important cultural ambassadors between China and Italy, with Fenjiu's products already well-received in Italy [3][5]. - The company aims to tell a compelling story of Chinese brand globalization, focusing on quality and cultural narratives [5][10]. Group 3: Market Strategies - Fenjiu's international strategy includes two main paths: cultural immersion through the Chinese diaspora and breaking into local markets via cocktail culture [7][12]. - The company has established a presence in over 70 countries, with more than 100 overseas distributors and 9,000 retail outlets [7][12]. Group 4: Performance Metrics - Fenjiu reported a revenue of 36.011 billion yuan in 2024, a year-on-year increase of 12.79%, and a net profit of 12.243 billion yuan, up 17.29% [12][13]. - The company has been proactive in aligning with international standards and enhancing its global footprint through various initiatives since 1992 [13][17]. Group 5: Future Outlook - The company is focused on transforming from a "Chinese famous liquor" to a "world famous liquor" by leveraging its historical craftsmanship and innovative approaches [17].

Core Viewpoint - The article discusses the challenges and strategies of a Chinese entrepreneur, Yang Zixiang, in establishing a Chinese liquor brand, Zanmiao, in Zambia, highlighting the potential for Chinese baijiu in the African market despite its low global market share [2][3][23]. Group 1: Market Challenges - The African liquor market has been dominated by Western brands, and traditional spirits do not meet modern consumer demands, making it difficult for Chinese baijiu to penetrate the local market [3][10]. - The initial challenges included sourcing suitable raw materials, as climate fluctuations and local agricultural practices led to a shortage of sorghum, which is essential for baijiu production [5][10]. - Previous attempts by other investors to produce baijiu in Zambia failed due to quality and localization issues, indicating the complexity of entering this market [18][20]. Group 2: Strategic Solutions - Yang Zixiang established Zanmiao in 2014, focusing on integrating traditional Chinese brewing techniques with local agricultural practices to ensure a stable supply of high-quality sorghum [6][8]. - Collaborating with local farmers and utilizing expertise from Chinese agricultural institutions helped in selecting the right sorghum variety for production [8][10]. - To cater to local tastes, Zanmiao adjusted the flavor profile of its baijiu by incorporating local herbs and modifying the alcohol content to suit consumer preferences [11][12][14]. Group 3: Market Reception and Growth - Zanmiao's baijiu has been well-received, with local consumers appreciating its smoothness and unique flavor, which aligns with their preferences for less intense spirits [15][23]. - The brand has gained a foothold in the market, with plans for further expansion to reach more consumers across Africa [15][23]. - The establishment of local production facilities and supply chains has improved operational efficiency, allowing for better quality control and product availability [20][21]. Group 4: Long-term Vision - Yang Zixiang emphasizes a long-term approach to market development, advocating for patience and a focus on building brand recognition rather than seeking quick profits [23][24]. - The article concludes with a vision of blending ancient Chinese brewing traditions with African culture, creating a unique product that resonates with local consumers [24].