记者丨贺泓源 编辑丨高梦阳 在市场波动中，耐克大中华区换帅。 2026年1月21日，耐克公司宣布， 现任大中华区领导董炜（Angela Dong）将于3月31日正式 卸任。同时，耐克宣布任命Cathy Sparks为新任耐克大中华区副总裁兼总经理 。 对于董炜的职业成就，耐克给出了高度评价。 "在过去二十余年间，她在大中华区担任多项重要领导职务。在其任期内，耐克深度参与并见 证了大中华区体育、文化及业务发展的多个里程碑，包括北京奥运会、中国消费者与数字生态 的迅速崛起以及全球疫情期间的挑战与复苏。在董炜的带领下，耐克通过上海马拉松、耐克高 中篮球联赛（CHBL）、ACG 崇礼 168 以及 '下站东单'等标志性品牌活动，持续推动大中华 区的运动文化发展。"该公司提到。 需要注意的是，相对董炜，继任者Cathy在华经验看起来相对有限。 据耐克介绍，Cathy拥有25年耐克工作经验，从波特兰Niketown门店的零售岗位开启职业生 涯，随后在全球多个市场担任重要领导职务。她此前担任耐克亚太及拉美区(APLA）副总裁兼 总经理，在推动业务转型与增长方面拥有经验。 "Cathy对运动文化有着深刻洞察，将带领耐克大中华 ...

Core Insights - Cole Haan has officially reopened its new store in Shanghai's Xinyi Taikoo Hui, showcasing its commitment to the Chinese market and enhancing the shopping experience through upgraded space design and service [1][4] Group 1: Store Features - The new store is located in the core business district of Nanjing West Road, covering an area of 115 square meters, designed with the brand's latest retail concepts [3] - The store features a brass facade and central display to highlight seasonal products, while oak flooring and blue-green furniture create a modern yet warm shopping environment [3] - The store is strategically positioned on the second floor, adjacent to several luxury brands, reinforcing its high-end positioning [3] Group 2: Marketing and Promotions - To celebrate the opening, Cole Haan is offering a limited-time 15% discount on all products from December 19 to 31, covering footwear and accessories [3] - The partnership with HiMaxx, a key distribution partner in Greater China, allows Cole Haan to align its brand philosophy with local consumer demands through optimized product display and inventory management [3] Group 3: Target Audience and Market Strategy - The customer base at Xinyi Taikoo Hui primarily consists of fashion professionals, trendsetters, and international travelers, who exhibit a strong preference for quality, design, and uniqueness [4] - Cole Haan's strategic placement in this area aims to capture the consumption habits of its target audience and enhance its market penetration in Shanghai [4] - The brand aims to solidify its leadership position in the high-end footwear sector while leveraging the shopping district's collective effect to expand its brand influence [4]