一句"一节更比六节强"的广告词，让中国家家户户都认识了南孚电池，作为中国电池行业的龙头企业，南孚的影响力曾经无人能及。 这家靠质量和口碑崛起的民族品牌，却逐渐沦为了美国品牌的"工具人"。 利润被榨干，渠道被掏空，专利被利用到极致，南孚的故事不仅让人唏嘘，也给中国企业敲响了警钟。 南孚是怎么一步步落到这步田地的？这段企业史背后到底发生了什么？ 1954年，南孚电池的前身"南平电池"在福建南平成立，起初，这只是一个小作坊式的工厂，规模小、设备差，连维持基本运营都成问题。 那时候，南平电池的目标不是成为巨头，而是如何在不倒闭的前提下多卖几节电池。 70年代，福建师范大学化学系的高材生陈来茂加入了南平电池。他不仅专业对口，而且对电池行业充满热情。 陈来茂用了不到几年时间，就让南平电池完成了"从乡村走向城市"的初步突破。 他带领团队通过与北上广的知名电池厂合作，打开了市场，逐渐让南平电池的名字被更多人知道。 但陈来茂并没有止步于此，他敏锐地察觉到一个全新的市场机遇——碱性电池。 彼时，寻呼机（传呼机）的流行让5号和7号电池的需求量激增，这正是南平电池的机会。 凭借对市场的精准判断，陈来茂带领南平电池迅速崛起，成为全国碱 ...

Core Viewpoint - Kenvue is undergoing significant challenges in its transformation post-separation from Johnson & Johnson, including potential brand divestitures to streamline operations and focus on core brands [1][13][21] Brand Divestiture - Kenvue is considering selling several brands, including Dr.Ci:Labo, Neostrata, Maui Moisture, Bebe, and Clean & Clear, while retaining core brands like Neutrogena and Aveeno [1][13] - The brands under consideration for sale generate an estimated annual revenue of over $500 million, accounting for approximately 3.3% of Kenvue's projected total revenue of $15.455 billion for 2024 [1][18] Market Impact - Following the news of potential brand sales, Kenvue's stock price fell by 2.68%, indicating investor concerns regarding the impact of these divestitures on future growth and overall business strategy [2][18] Brand Performance - The brands targeted for sale include those with established market presence, such as Dr.Ci:Labo, which was once the leading skincare brand in Japan but has seen a decline in visibility and sales [2][9] - Neostrata, known as the "pioneer of glycolic acid," has faced regulatory challenges in China, further complicating its market position [9][18] Financial Performance - Kenvue's Skin Health and Beauty division reported a 1.9% organic sales decline for 2024, with a continuous downward trend observed over five consecutive quarters [13][18] - Overall, Kenvue's sales for 2024 are projected at $15.455 billion, with a slight year-on-year increase of 0.1%, but net profit is expected to plummet by 38% to $1.03 billion [18][21] Strategic Shift - The divestiture of brands is part of Kenvue's broader strategy to optimize its product portfolio and focus on core brands, a trend seen across the beauty industry as companies respond to slowing growth and rising costs [13][21]