Core Viewpoint - A successful subsidy campaign should not only benefit consumers but also create a win-win situation for platforms, merchants, and delivery personnel [1][3] Group 1: Impact of Subsidy Campaigns - The recent subsidy war in the tea and coffee industry led to a significant increase in orders, with brands experiencing substantial revenue growth despite a slight decrease in profit margins per item [1][2] - The sudden influx of orders has exposed underlying industry issues such as quality fluctuations, service delays, and supply chain pressures [1][2] - Some stores extended their operating hours to accommodate the surge in orders, but staff morale and service quality are at risk due to overwork and fatigue [2] Group 2: Challenges for Brands - The unexpected nature of the subsidy campaigns has forced merchants to quickly adjust inventory and staffing, testing their operational resilience [2] - The subsidy war has intensified the "Matthew effect" in the industry, where larger brands with better resources can more effectively handle increased demand, while smaller brands may struggle [2][3] - The long-term sustainability of brands will depend on their ability to maintain consumer loyalty and market share once the subsidies are removed [2][3] Group 3: Importance of Quality and Supply Chain - As consumer preferences evolve rapidly, brands must focus on product quality and operational excellence to survive beyond price wars [3] - Some brands have recognized the importance of supply chain management, investing in self-owned farms and improving cold chain logistics to enhance product quality and reduce costs [3] - Ultimately, brands that invest in their core competencies and build genuine competitive advantages will be better positioned for long-term success [3]