品牌稀缺性
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Birkenstock plc(BIRK) - 2025 Q4 - Earnings Call Transcript
2025-12-18 14:02
Birkenstock (NYSE:BIRK) Q4 2025 Earnings Call December 18, 2025 08:00 AM ET Company ParticipantsNico Bouyakhf - President of EMEAPaul Lejuez - Managing DirectorDonna Telsey - CEO and Chief Research OfficerJanine Stichter - Managing DirectorLaurent Vasilescu - Managing DirectorMegan Kulick - Director of Investor RelationsOliver Reichert - Director and CEORandy Konik - Managing DirectorIvica Krolo - CFOLorraine Hutchinson - Managing DirectorConference Call ParticipantsMichael Binetti - Senior Equity AnalystMa ...
中银证券:维持贵州茅台“买入”评级,聚焦渠道稳定性,稳步推进改革
Xin Lang Cai Jing· 2025-12-10 05:25
中银证券研报指出,贵州茅台股东大会表态,夯实质量基础,"不唯指标论",秉持长期价值,稳步推进 改革。在行业需求、价格承压的背景下,公司3季度收入及利润降速明显。短期来看,年内飞天批价跌 幅较大,渠道护城河厚度减少。但中长期来看,我们认为茅台在品牌稀缺性上仍具优势,公司整体经营 韧性较强。此次股东大会向市场传递了茅台的战略定力以及着眼中长期高质量发展的决心。认为在政策 环境及需求端未有明显好转的背景下,渠道库存消化仍需时间,结合公司3季报业绩,调整此前盈利预 测,预计25至27年公司最新股本摊薄每股收益为72.31、75.80、80.93元/股,当前市值对应PE分别为 19.6X、18.7X、17.5X,维持"买入"评级。 ...
深度:如何构建品牌稀缺性?
Hu Xiu· 2025-06-12 01:42
Core Viewpoint - The concept of "competition" in the consumer goods sector has intensified, evolving from mere growth to a survival mode, affecting even niche categories that were previously less competitive [1][4]. Group 1: Nature of Competition - The essence of "competition" is characterized by oversupply and supply homogenization, driven by excessive competition on the supply side [4]. - Two main factors contribute to this phenomenon: oversupply due to a high number of competitors and the homogenization of supply, where many brands follow similar paths, leading to a crowded market [4][6]. Group 2: Brand Homogenization - The trend of brand homogenization has become more pronounced in recent years, with brands increasingly adopting similar strategies and methods, resulting in a lack of differentiation [8][9]. - The rise of e-commerce has lowered the barriers for brand creation, leading to an explosion of brands and consequently, a homogenization of brand offerings [8][9]. Group 3: Building Brand Scarcity - To escape the cycle of homogenization, brands need to focus on creating scarcity through unique brand positioning and innovative strategies [10][11]. - The differentiation of brands can be achieved by understanding the dual nature of branding: as a tool for business strategy and as a result of consumer perception [12][14]. Group 4: Positioning Theory - The essence of consumer goods business is rooted in "concept" and the competition for consumer mindshare through effective positioning [20]. - Many brands tend to adopt a simplistic approach to positioning, focusing solely on product categories, which can lead to a lack of differentiation in a saturated market [21][22]. Group 5: Multi-Dimensional Brand Image - A multi-dimensional brand image is more difficult to replicate and can provide a competitive edge, as seen in successful brands like Apple [37][38]. - Building a multi-dimensional brand requires a cohesive narrative and alignment with business strategies to create a strong brand identity [38].