来源：环球网 艾加营销集团元力科技AI战略官何骁军将视角转向AI浪潮下的"品牌基建"，"AI时代需要全新的品牌基 建——将品牌深度植入AI内容语料体系，让AI真正理解品牌价值，使其在大模型训练阶段就成为搜 索、引用中的可信赖来源。新链路的诞生，正催生着适配时代的新品牌形态。" 正高级经济师、锦坤品牌创始人、上海品牌委秘书长石章强则进一步讨论从"流量"转向"留量"的必然 性。"互联网与人工智能颠覆了诸多领域，却从未改变品牌与用户'连接'的本质——它们仅重塑了连接 的效率、载体、手段与方式。唯有厘清其中的变与不变，才能真正锚定核心。" 当前，品牌营销行业正处在一个新的交汇口：一边是流量体系的加速成熟与成本高企，一边是品牌资产 被重新唤醒、长期主义再次成为讨论焦点。12月10日，由中国广告协会指导，《经济观察报》联合香港 管理专业协会主办，《现代广告》杂志协办的2024-2025年度营响大会暨第二十三届杰出品牌营销年会 在北京举行，大会主题为"品牌经济与流量经济的碰撞"，探讨品牌经济与流量经济之间出现的新张力。 活动汇聚品牌方、行业机构与营销平台，共同寻找下一阶段的增长方法论。 中国广告协会会长、国际广告协会全球副 ...

Group 1 - The 2024-2025 Annual Marketing Conference and the 23rd Outstanding Brand Marketing Annual Meeting will be held in Beijing, focusing on the collision between brand economy and traffic economy, aiming to promote brand competition from "traffic competition" to "value cultivation" [1] - On December 10, a total of 1.41 million shares from 8 companies will be unlocked, with a total market value of 2.388 billion yuan, including significant unlocks from Nanshan Zhishang, Xingtong Co., and Yunding Technology [1] - The unlocked shares include over 10 million shares from three companies, with Nanshan Zhishang leading at 71.4286 million shares, followed by Xingtong Co. at 41.4916 million shares, and Yunding Technology at 10.0526 million shares [1] Group 2 - Nine companies disclosed stock repurchase progress on December 10, with five companies announcing new repurchase plans, one plan approved by shareholders, and three plans completed [2] - Among the new repurchase plans, four companies announced amounts exceeding 10 million yuan, with Huitai Medical, Songcheng Performance, and Jinggu Co. having the highest proposed repurchase amounts of 250 million yuan, 200 million yuan, and 60 million yuan respectively [2] - Huadong Medicine has the highest repurchase amount approved by shareholders, proposing to repurchase up to 6.494 million yuan [2]

Group 1 - The core theme of the 2024-2025 Annual Marketing Conference is "The Collision of Brand Economy and Traffic Economy," addressing key marketing challenges [1] - The conference will focus on three main chapters: "Sincere Breakthrough," "Multi-dimensional Resonance," and "Responsible Coexistence," aimed at unlocking new paths for sustainable brand growth [2][3] - The "Sincere Breakthrough" section will explore brand infrastructure reconstruction in the AI era, emphasizing the use of AI for efficient brand operations and core value transmission [2] Group 2 - The "Multi-dimensional Resonance" discussion will tackle the industry pain points of fragmented traffic, sharing case studies on how to convert short-term traffic into long-term engagement [2] - The "Responsible Coexistence" segment will focus on balancing brand building with market conversion, exploring effective models for dual empowerment of short-term results and long-term brand assets [3] - The conference will also highlight the importance of user engagement and social impact as dimensions defining long-term brand value beyond traditional metrics [3] Group 3 - The 23rd Annual Marketing Conference will present a list of outstanding marketing cases, reflecting the diverse explorations of brands in response to market changes over the past year [4] - These cases serve as a starting point for witnessing and discussing industry practices, showcasing the complexity and authenticity of the current marketing environment [4]

Core Viewpoint - The article discusses the upcoming "2024-2025 Annual Marketing Conference and the 23rd Outstanding Brand Marketing Annual Meeting," focusing on the intersection of brand economy and traffic economy, emphasizing the need for collaboration and integration in marketing strategies [3][4][6]. Group 1: Event Overview - The conference will take place on December 10 at the Beijing North Star Intercontinental Hotel, co-hosted by the China Advertising Association and Economic Observer [3]. - This event marks the 23rd iteration of a significant industry gathering aimed at exploring the future of marketing amidst ongoing changes [4][6]. Group 2: Key Themes - The conference will address critical questions such as how brands can build long-term assets that endure through cycles, the role of AI in reshaping narrative logic, and the balance between commercial benefits and social value in the context of globalization and sustainability [6][20]. - The event will feature three main chapters: 1. "Sincere Breakthrough" focusing on how AI can empower brands [17]. 2. "Multi-dimensional Resonance" discussing the transition from short-term bursts to long-term management [18]. 3. "Responsible Coexistence" examining how brands can balance social and commercial values [19]. Group 3: Award Highlights - The "23rd Outstanding Brand Marketing Annual Meeting" will showcase exemplary marketing cases, with a rigorous evaluation process having recently concluded [7][8]. - Notable marketing cases include campaigns from companies like Dongfeng Yipai, Alibaba Mama, and White Elephant Foods, highlighting innovative strategies in the marketing landscape [11][12].