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生态出海战略落子拉美 长城汽车巴西工厂竣工投产
Xin Lang Cai Jing· 2025-08-16 06:02
Core Viewpoint - The completion and production launch of Great Wall Motors' factory in Brazil marks a significant milestone in the company's globalization strategy and serves as a model for high-quality export of the Chinese automotive industry, highlighting the deep integration of the automotive supply chain between China and Brazil [1][9]. Group 1: Factory Overview - The Great Wall Motors factory in Brazil is located in Iracemapolis, São Paulo, covering an area of 1.2 million square meters with a building area of 94,000 square meters [8]. - The factory has a production capacity of 50,000 vehicles per year and will initially produce key models such as the Haval H6 series and Haval H9 [8]. - The factory is strategically positioned to serve the Latin American market, connecting Eurasia, Southeast Asia, and Latin America [5][6]. Group 2: Strategic Importance - The factory serves as a strategic hub for Great Wall Motors in Latin America, facilitating shorter delivery times and enhanced local service capabilities [6]. - The establishment of the factory is part of Great Wall Motors' "ecological export" model, which has evolved from simple product exports to a comprehensive value chain approach [9][11]. - Great Wall Motors has over 1,400 overseas sales channels and has sold over 2 million vehicles globally, indicating a robust international presence [9]. Group 3: Local Integration and Economic Impact - Great Wall Motors has integrated deeply into Brazilian society through cultural initiatives, fostering a two-way cultural dialogue and enhancing local community ties [8][13]. - The company's operations have contributed to job creation and the development of the local automotive supply chain, stimulating economic activity in the region [13][14]. - Since entering the Brazilian market, Great Wall Motors has seen steady sales growth, achieving a 19.8% year-on-year increase in sales in the first half of 2025, surpassing the industry average [11]. Group 4: Future Outlook - Great Wall Motors plans to use the Brazilian factory as a strategic base to further deepen its "ecological export" model and expand its presence in the Latin American market [14]. - The company aims to optimize its global market layout, enhancing the competitiveness of "Chinese manufacturing" on the world stage [14].