"'十五五'期间必将是中国汽车品牌成为世界品牌的关键时期，全球化不再是单一的产品出口，而 是技术、品牌、制造、供应链与文化价值的生态出海。"长城汽车CTO吴会肖，在9月13日举办的2025泰 达汽车论坛上表示，这就要求我们要应对市场、法规，理解环境不同的偏好，实现研发、生产、供应链 和品牌建设的全面布局。 回顾"十四五"，中国汽车产业凭借前瞻政策和市场创新活力，完成了从政策驱动向市场驱动的转 身，实现从跟跑到并跑到部分领跑的历史性跨越，新能源汽车渗透率突破了50%，智能网联汽车从几年 前的前沿概念走向了规模化量产，中国汽车也正在从汽车大国稳步迈向汽车强国。 "但是我们也应该看到，在这样一个高速增长的背后存在资源错配、内卷加剧的问题，这对于中国 汽车产业公信力是有负面影响的。"吴会肖直言不讳地表示，未来五年，期待行业进入稳步精进阶段， 这里的稳不是慢，而是回归造车本质，谋求长期主义下的系统能力跃升。 吴会肖解释道，这就要求我们更加精准地洞察用户需求，更高效地整合技术资源，更加扎实地构建 整个体系的韧性，在每个细分领域、技术细节上深耕细作，实现从量的积累到质的突破。 过去五年，中国汽车产业的技术创新，多是以三电、 ...

Core Viewpoint - The completion and production launch of Great Wall Motors' factory in Brazil marks a significant milestone in the company's globalization strategy and serves as a model for high-quality export of the Chinese automotive industry, highlighting the deep integration of the automotive supply chain between China and Brazil [1][9]. Group 1: Factory Overview - The Great Wall Motors factory in Brazil is located in Iracemapolis, São Paulo, covering an area of 1.2 million square meters with a building area of 94,000 square meters [8]. - The factory has a production capacity of 50,000 vehicles per year and will initially produce key models such as the Haval H6 series and Haval H9 [8]. - The factory is strategically positioned to serve the Latin American market, connecting Eurasia, Southeast Asia, and Latin America [5][6]. Group 2: Strategic Importance - The factory serves as a strategic hub for Great Wall Motors in Latin America, facilitating shorter delivery times and enhanced local service capabilities [6]. - The establishment of the factory is part of Great Wall Motors' "ecological export" model, which has evolved from simple product exports to a comprehensive value chain approach [9][11]. - Great Wall Motors has over 1,400 overseas sales channels and has sold over 2 million vehicles globally, indicating a robust international presence [9]. Group 3: Local Integration and Economic Impact - Great Wall Motors has integrated deeply into Brazilian society through cultural initiatives, fostering a two-way cultural dialogue and enhancing local community ties [8][13]. - The company's operations have contributed to job creation and the development of the local automotive supply chain, stimulating economic activity in the region [13][14]. - Since entering the Brazilian market, Great Wall Motors has seen steady sales growth, achieving a 19.8% year-on-year increase in sales in the first half of 2025, surpassing the industry average [11]. Group 4: Future Outlook - Great Wall Motors plans to use the Brazilian factory as a strategic base to further deepen its "ecological export" model and expand its presence in the Latin American market [14]. - The company aims to optimize its global market layout, enhancing the competitiveness of "Chinese manufacturing" on the world stage [14].

Core Viewpoint - In 2024, the Chinese automotive industry is rapidly transitioning towards intelligence and new energy, with Great Wall Motors maintaining a "long-termism" approach amidst market volatility and price wars, resulting in impressive annual performance. Financial Performance - Great Wall Motors achieved revenue of 202.195 billion yuan in 2024, a year-on-year increase of 16.73% [2] - Gross profit reached 39.449 billion yuan, up 25.47% year-on-year, with a gross margin of 19.51%, an increase of 1.36 percentage points [2] - Net profit surged to 12.692 billion yuan, marking a significant year-on-year growth of 80.73% [2] - Sales of new energy vehicles reached 322,200 units, a 25.65% increase year-on-year, while overseas sales hit 454,100 units, up 44.61% [2] Product Strategy - The proportion of high-priced models increased, with the Tank brand selling 232,195 units at an average price above 200,000 yuan, a 42.57% year-on-year increase, accounting for 18.8% of total sales [3] - The WEY brand, with a starting price above 220,000 yuan, sold 55,539 units, a 56.60% increase year-on-year [3] - The average revenue per vehicle reached 163,800 yuan, an increase of 23,000 yuan year-on-year [3] Research and Development - Great Wall Motors employs 23,000 R&D personnel, with R&D investment exceeding 10 billion yuan for three consecutive years [3] - The company reported a 56.49% year-on-year increase in operating cash flow, reaching 27.783 billion yuan, demonstrating strong profitability [3] Technological Innovation - The company actively advanced its smart vehicle transformation, launching the Coffee Pilot Ultra and Coffee OS 3 systems, and successfully developing the RISC-V automotive-grade MCU chip [4] - Great Wall Motors established an end-to-end intelligent driving model SEE and a new AI data intelligence system, with a 96% user adoption rate for intelligent driving in 2024 [4] Global Expansion - Great Wall Motors implemented an "ecological overseas" strategy, achieving a comprehensive layout in overseas markets [5] - The company expanded high-value model sales overseas, with the WEY brand entering Europe and the Middle East, and the Tank series launching in multiple countries [5] - The sales network now covers over 170 countries and regions, with more than 1,400 overseas sales channels [5]