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雷军立下“超越SU7”军令状,小米YU7如何在竞争中创造奇迹
Bei Ke Cai Jing· 2025-06-27 04:59
Group 1 - The core announcement of the event was the launch of Xiaomi's first SUV model, the Xiaomi YU7, which achieved over 200,000 orders in just 3 minutes and 289,000 in 1 hour, marking a significant milestone in the Chinese automotive industry [1][6][10] - Xiaomi YU7 is positioned as a "luxury high-performance SUV" and features advanced technology such as the Xiaomi V6s super motor, smart chassis, and an 800V silicon carbide high-voltage platform, with a CLTC range of up to 835 km [5][6] - The company aims to increase production capacity significantly, with plans for a total annual output of 300,000 vehicles across its Beijing factories, and the first phase of the factory has already been completed and operational [10][11] Group 2 - Xiaomi YU7 is seen as a direct competitor to established models like the Xpeng G7, Tesla Model Y, and Li Auto L7, with a pricing strategy that undercuts the Model Y [6][11] - The company has set ambitious sales targets for the YU7, expecting it to outperform the previous model, the SU7, which has already seen strong sales growth [7][11] - Xiaomi's automotive business is becoming a crucial part of its overall strategy, with projected revenues of 365.9 billion yuan for 2024, a 35% increase year-on-year, and a focus on leveraging user data for product optimization [7][11] Group 3 - In addition to the YU7, Xiaomi also launched its first AI glasses, which are positioned as a personal smart device and AI entry point for the next era [12][15] - The AI glasses feature capabilities such as photo and video recording, translation in 10 languages, and support for third-party applications, indicating a strong push into the smart wearable market [16][18] - The global smart glasses market is expected to grow significantly, with an estimated shipment of 12.05 million units by 2025, highlighting the competitive landscape as major players like Xiaomi enter the field [17][18]