Core Insights - The CEO of lululemon, Calvin McDonald, will resign on January 31, 2026, after seven years of leadership, during which the company transformed from a North American yoga pants brand to a global apparel giant [2] - His departure follows criticism from founder Chip Wilson regarding management's compromise on brand identity, which has led to a significant drop in market value [2][7] - McDonald emphasized that his resignation is a natural transition aligned with the company's strategic cycle, not due to issues in the U.S. market [2] Financial Performance - Under McDonald's leadership, lululemon's revenue grew from $3.3 billion in 2018 to an expected $11 billion in fiscal year 2025, marking a threefold increase [3] - The number of stores nearly doubled during his tenure, reaching 796 by the end of the third quarter [3] - Despite achieving the goal of doubling men's apparel sales by 2023, the revenue share of men's apparel only increased from 23.5% to 25.2% from 2019 to 2024, indicating slower-than-expected growth [4] Strategic Initiatives - McDonald implemented a diversification strategy and accelerated global market expansion, including the introduction of a men's clothing line and the launch of a sneaker series [5][6] - The company expanded its store presence from 17 to over 30 countries, with international revenue share rising from under 20% in 2018 to nearly 40% in 2025 [7] Market Dynamics - The Chinese market has become lululemon's second-largest market, with a 25% revenue growth in Q2 and a 46% growth in Q3 of fiscal year 2025, driving international business growth [8] - In contrast, the North American market has faced challenges, with revenue growth slowing to 3.9% in 2024 and a decline of 2% in Q3 of fiscal year 2025 [8] Product Innovation - McDonald acknowledged issues with product innovation, stating that some core products have become outdated and are not resonating with consumers [9] - The company plans to increase the proportion of new products to 35% in the spring of 2026, with a focus on revitalizing its product strategy [9] Leadership Transition - The company is in the process of selecting a new CEO with a focus on growth and transformation experience, while the current CFO and COO will serve as interim co-CEOs until a successor is appointed [10]

Investment Rating - The report does not explicitly state the investment rating for Cosmax, but it provides detailed financial performance metrics that suggest a positive outlook for the company. Core Insights - Cosmax's revenue for Q2 2025 reached 623.6 billion KRW, representing a year-over-year increase of 13.1%, driven by global expansion and strategic initiatives [2][9] - The gross profit for Q2 2025 was 112.9 billion KRW, up 0.7% YoY, with a gross margin of 18.1%, down 2.2 percentage points YoY [2][9] - Operating profit increased by 30.2% YoY to 60.8 billion KRW, with an operating margin of 9.8%, up 1.3 percentage points YoY [2][9] - Net profit decreased by 38.1% YoY to 21.8 billion KRW, primarily due to foreign exchange losses and repayment of COVID-19 support funds [2][9] Summary by Region Korea - Revenue from the Korean factory was 420.5 billion KRW, up 20.8% YoY, accounting for 67% of total revenue [3][10] - The Korean factory's net profit was 25.7 billion KRW, down 13.9% YoY, with a profit margin of 6.1%, down 2.5 percentage points YoY [3][10] China - Revenue from the China factory reached 148.6 billion KRW, up 0.7% YoY, accounting for 24% of total revenue [4][11] - The Shanghai factory showed strong performance with revenue of 108.6 billion KRW, up 11% YoY, while the Guangzhou factory's revenue declined by 17% YoY [4][11] Southeast Asia - Revenue from Southeast Asia was 43.9 billion KRW, up 23.1% YoY, accounting for 7% of total revenue [5][12] - The Thailand factory performed exceptionally well with revenue of 23.1 billion KRW, up 124% YoY, and a net profit of 2.2 billion KRW [5][12] United States - Revenue from the U.S. factory was 30 billion KRW, down 16.6% YoY, accounting for 5% of total revenue [6][13] - The U.S. factory incurred a net loss of 20.4 billion KRW, compared to a net loss of 9.6 billion KRW in the previous year [6][13]