Core Viewpoint - The article highlights a significant quality issue with the 2025 models of Li Auto, particularly concerning noise complaints from multiple owners, leading to a trust crisis in the brand [1][2]. Group 1: Customer Complaints - Multiple Li Auto owners report various noise issues in their new vehicles, including steering and window noises, with complaints reaching 227 on a third-party platform within the month [1]. - Affected customers express dissatisfaction with the company's handling of the issues, questioning the safety and quality of the vehicles [2][3]. Group 2: Customer Service Response - Li Auto's proposed solutions, such as disassembling vehicles for inspection and replacing parts, have been met with resistance from customers who fear this will affect the vehicle's resale value [2][3]. - There is a notable inconsistency in the service provided across different stores, leading to further dissatisfaction and perceptions of a lack of transparency in the company's response [3]. Group 3: Sales Impact - Li Auto's sales have seen a significant decline, with a reported 24% decrease in new vehicle deliveries in June, marking it as one of the few companies in the new energy vehicle sector to experience negative growth during that period [4].