Core Insights - The rise of short dramas has led various industries, including real estate, to explore cross-industry collaborations, with companies like Greenland and Vanke actively participating in this trend [2][3][22] - The short drama market is projected to grow significantly, with estimates suggesting a market size of 504.4 billion yuan in 2024 and 634.3 billion yuan in 2025, indicating a growth rate of 25.6% [4][21] - Despite the potential benefits, the effectiveness of short dramas in revitalizing struggling real estate companies remains uncertain, as many properties may not see substantial financial returns from this venture [5][26] Real Estate and Short Drama Collaboration - Greenland has opened a short drama base in Zhengzhou, covering nearly 604 acres, with plans to host over 1,000 short dramas annually [2] - Vanke is promoting its real estate projects on social media, highlighting their suitability for themes like "wealthy family emotions" and "substitute literature" [2] - The trend of repurposing vacant properties for short drama filming is not limited to Greenland and Vanke; other companies have also transformed unused spaces into filming locations [3][6] Market Dynamics and Growth - The short drama industry is experiencing rapid growth, with a significant increase in the number of projects being registered; for instance, 318 new short dramas were planned in just one month [6] - The demand for filming locations has surged, leading to a scarcity of modern scenes in traditional film bases, prompting production teams to seek alternative spaces [7][11] - The average cost of renting filming locations is relatively low, making it feasible for real estate companies to convert vacant properties into short drama bases [8][9] Challenges and Limitations - While short dramas can activate some idle properties, they cannot address the vast amount of vacant real estate across the country, which remains a significant challenge for the industry [11][26] - Many short drama bases are struggling financially, with a high percentage of them operating at a loss, indicating that the profitability of this venture is not guaranteed [25][26] - The current trend of real estate companies entering the short drama space is driven by the need to alleviate cash flow pressures and explore new revenue streams, reflecting a shift in strategy amid market challenges [19][23]

Hysan Development Company (00014) H1 2024 Earnings Call August 23, 2024 05:00 AM ET Speaker0 Good afternoon. Thank you all for coming to HySun Development's twenty twenty four Interim Results Announcement Analyst Briefing Session. Let me introduce our panel for this afternoon. Our Chairman, Ms. Irene Li our Executive Director and COO, Mr. Rekhi Loy our CFO, Mr. Andy Choi. We will start with the presentation from Irene, Ricky and Andy, and we will follow that to take questions. Now I would invite Irene to st ...