短剧产业

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郑州短剧产业火了三年争取干到100亿
Zheng Quan Shi Bao· 2025-07-03 19:11
Core Viewpoint - Zhengzhou is emerging as a significant hub for short dramas, attracting industry professionals and investments, with a target market size of 100 billion yuan by 2027 [1][9]. Group 1: Market Development - Zhengzhou's short drama market is rapidly growing, with children's actors earning up to 15,000 yuan per day and adult stars charging several tens of thousands [1][6]. - The city has seen a migration of actors and crew from traditional filming locations like Hengdian, indicating a shift towards short drama production [6][7]. - By 2024, the market size for micro short dramas in Zhengzhou is projected to reach 2.3 billion yuan, with over 800 production companies and a workforce of around 30,000 [4]. Group 2: Government Support and Policies - The Zhengzhou government has implemented supportive policies to foster the micro short drama industry, aiming for a market size of 100 billion yuan by 2027 [9][10]. - Incentives include financial rewards for high-quality productions and support for filming locations, which are expected to enhance the local economy [10][11]. Group 3: Infrastructure and Resources - Zhengzhou's advantageous location as a transportation hub facilitates the movement of production teams and equipment, reducing filming costs [8]. - The city offers diverse filming locations, including historical sites and modern urban settings, which enrich the creative possibilities for short dramas [8]. Group 4: Economic Impact - The short drama industry is expected to stimulate local economic growth by creating high-paying jobs in various roles such as photography, lighting, and acting [11]. - The integration of short dramas with tourism is anticipated to boost visitor numbers to local attractions, further enhancing economic activity [11].