Core Viewpoint - The strategic partnership between Xing Sheng Commercial and Meituan Service Retail aims to enhance the digital transformation of physical retail spaces, leveraging previous successful pilot projects to create a new benchmark for online integration in shopping centers [2][4][10]. Group 1: Background and Rationale - The collaboration traces back to 2019, with years of successful pilot projects laying a solid foundation for this comprehensive strategic partnership [4]. - The shift in consumer behavior towards online platforms for information and purchasing decisions has accelerated the integration of online and offline business models in shopping malls [4][6]. Group 2: Strategic Focus Areas - The partnership will focus on three core areas to upgrade physical retail from "traffic operation" to "value operation": 1. Enhancing merchant sales through a comprehensive marketing matrix, involving deep participation of all categories of merchants in the Meituan ecosystem [8]. 2. Establishing a benchmark for digital construction by achieving membership and data interoperability, facilitating user acquisition and engagement [8]. 3. Improving merchant service capabilities through technology, addressing operational pain points with AI tools and providing digital business toolkits [8]. Group 3: Leadership Perspectives - Xing Sheng Commercial's CEO emphasizes the importance of digital transformation as a strategic priority, aiming to enhance the entire operational chain from "managing space" to "managing users" [10]. - Meituan's representative highlights the long-term cooperation as a foundation for sustainable development, marking a new starting point for mutual growth and innovation in the retail industry [12].