Core Insights - The event held by New城控股 focused on collaboration and resource integration within the commercial real estate sector, emphasizing the theme "Two-way Journey, Co-creating Happiness" [1] - The company introduced the "Five Steps of Wuyue Management," which aims to enhance operational efficiency and competitive advantage in the face of market challenges [2][3] - The launch of the "Yuelian Plan" signifies a shift towards creating a collaborative ecosystem among high-quality brands and agents, moving from "space operation" to "ecological collaboration" [1][4] Group 1: Wuyue Management Five Steps - The "Five Steps of Wuyue Management" includes: "Build Good Space," "Group Content," "Find Brands," "Achieve High Sales," and "Share Profits," focusing on refined and professional operations [2][3] - "Build Good Space" emphasizes creating quality experiences for consumers, supported by a comprehensive inspection system and a significant investment of 400 million yuan in 88 projects for space upgrades this year [2] - "Group Content" utilizes internal tools and scientific analysis to ensure effective project planning and brand placement, aiming to eliminate mismatched content [2] Group 2: Sales and Profit Sharing - The "Achieve High Sales" step introduces the "V8 Model," which provides brands with a sales performance evaluation tool, with a commitment to maintain marketing expenses annually [3] - The "Share Profits" step promotes a joint profit-sharing model, reinforcing the focus on sales performance and creating a positive feedback loop for marketing investments and brand incentives [3] - The company aims to align the operational goals of partner brands and investment capabilities, enhancing the overall vitality of the Wuyue commercial content [5] Group 3: Yuelian Plan and Ecosystem - The "Yuelian Plan" aims to create a sustainable resource connection platform by selecting ten compatible brands and eighty strong agents, focusing on mutual trust and efficiency [5][4] - The plan transforms traditional "one-way leasing" into a "three-way win" model, linking high-potential brands with capable agents to facilitate resource matching [4] - The vision of the Yuelian Plan is to establish a collaborative ecosystem among agents, Wuyue, and brands, fostering a sustainable strategic partnership [4] Group 4: Business Performance and Growth - New城控股 reported a total commercial operating revenue of 6.944 billion yuan in the first half of the year, reflecting an 11.8% year-on-year growth [6] - The gross profit from property leasing and management reached 4.573 billion yuan, increasing its contribution to total gross profit from 57.21% to 77.06% [6] - The company has established a presence in 141 cities with 205 integrated projects, maintaining a high occupancy rate of 97.81% for Wuyue Plaza, showcasing its operational efficiency [6][7]