Core Insights - In October, the total retail sales of consumer goods reached 46,291 billion yuan, showing a year-on-year growth of 2.9%, which is a decline of 0.1% compared to September. This marks the fifth consecutive month of decline since the peak of 6.4% in May [2] - From January to October, the total retail sales amounted to 412,169 billion yuan, with a growth rate of 4.3%, down 0.2% from the growth rate in the first three quarters [2] Retail Performance by Location - In October, urban retail sales were 40,021 billion yuan, growing by 2.7% year-on-year, while rural retail sales reached 6,270 billion yuan, with a growth of 4.1%. For the period from January to October, urban retail sales totaled 356,860 billion yuan, up 4.2%, and rural retail sales were 55,309 billion yuan, increasing by 4.6% [2] Retail Performance by Type - In October, the retail sales of goods were 41,092 billion yuan, with a year-on-year increase of 2.8%, and catering revenue was 5,199 billion yuan, growing by 3.8%. Notably, basic living and some upgraded consumption categories saw rapid growth, with significant increases in retail sales for food, communication equipment, cultural office supplies, and sports entertainment products [2] - From January to October, the total retail sales of goods reached 365,981 billion yuan, growing by 4.4%, while catering revenue was 46,188 billion yuan, with a growth of 3.3%. Catering revenue rebounded to 3.8% after dropping to a low of 0.9% in September [2] Retail Formats Performance - From January to October, retail sales in convenience stores, supermarkets, department stores, specialty stores, and brand stores grew by 6.3%, 4.7%, 1.0%, 4.1%, and 1.0% respectively [3] - The service retail sector saw a year-on-year growth of 5.3%, with an acceleration of 0.1 percentage points compared to the first three quarters. Notable growth was observed in leisure services, communication services, travel consulting and rental services, and transportation services [3]

Group 1: Retail Sales Performance - In October, the total retail sales of consumer goods reached 46,291 billion yuan, with a year-on-year growth of 2.9% [1] - Excluding automobiles, the retail sales of consumer goods amounted to 42,036 billion yuan, growing by 4.0% [1] - From January to October, the total retail sales of consumer goods were 412,169 billion yuan, reflecting a growth of 4.3% [1] Group 2: Urban and Rural Consumption - In October, urban retail sales were 40,021 billion yuan, with a year-on-year increase of 2.7%, while rural retail sales reached 6,270 billion yuan, growing by 4.1% [1] - For the period from January to October, urban retail sales totaled 356,860 billion yuan, up by 4.2%, and rural retail sales were 55,309 billion yuan, increasing by 4.6% [1] Group 3: Consumption Types - In October, the retail sales of goods were 41,092 billion yuan, with a year-on-year growth of 2.8%, while catering revenue was 5,199 billion yuan, growing by 3.8% [1] - From January to October, the retail sales of goods reached 365,981 billion yuan, reflecting a growth of 4.4%, and catering revenue was 46,188 billion yuan, increasing by 3.3% [1] Group 4: Online Retail Performance - From January to October, the national online retail sales amounted to 127,916 billion yuan, with a year-on-year growth of 9.6% [2] - Among online retail sales, the physical goods segment reached 103,984 billion yuan, growing by 6.3%, accounting for 25.2% of total retail sales [2] - Within the physical goods online retail, food, clothing, and daily necessities grew by 15.1%, 3.6%, and 5.1% respectively [2]

统计局：社会消费品零售总额46291亿元，同比增长2.9%。按消费类型分，10月份，商品零售额41092亿元，同比增长2.8%；餐饮收入5199亿元，增长3.8%。1-10月份，全国网上零售额127916亿元，同比增长9.6%（1-9月同比增9.8%）。其中，实物商品网上零售额103984亿元，增长6.3%，占社会消费品零售总额的比重为25.2%；在实物商品网上零售额中，吃类、穿类、用类商品分别增长15.1%、3.6%、5.1%（前值15.1%、2.8%、5.7%）。10月金银珠宝类零售销售总额同比增37.6%（9月增9.7%），通讯器材类增23.2%（9月增16.2%），文化办公用品类增13.5%（9月增6.2%），体育、娱乐用品类增10.1%（9月增11.9%），家具类增9.6%（9月增16.2%），家用电器和音像器材类降14.6%（9月增3.3%）。 ...

Overall Consumption - Total retail sales of consumer goods reached 4.1971 trillion yuan, a year-on-year increase of 3.0% [1] - Retail sales of goods amounted to 3.7462 trillion yuan, up 3.3% year-on-year [1] - Catering revenue totaled 450.9 billion yuan, an increase of 0.9% [1] Online Retail - National online retail sales from January to August totaled 11.283 trillion yuan, a year-on-year increase of 9.8% [1] - Online retail sales of physical goods reached 9.1528 trillion yuan, growing by 6.5% and accounting for 25.0% of the total retail sales of consumer goods [1] - Online sales of food, clothing, and consumer goods increased by 15.1%, 2.8%, and 5.7% respectively [1] Retail Categories Performance - Furniture retail sales increased by 16.2% year-on-year [1] - Communication equipment retail sales increased by 16.2% year-on-year [1] - Sports and entertainment products retail sales increased by 11.9% year-on-year [1] - Gold, silver, and jewelry retail sales increased by 9.7% year-on-year [1] - Household appliances and audio-visual equipment retail sales increased by 3.3% year-on-year [1] - Cultural and office supplies retail sales increased by 6.2% year-on-year [1]

Overall Consumption Trends - Total retail sales of consumer goods reached 3.878 trillion yuan, a year-on-year increase of 3.7% [1] - Online retail sales amounted to 8.6835 trillion yuan from January to July, a year-on-year increase of 9.2% [1] - Online retail sales of physical goods accounted for 24.9% of the total retail sales of consumer goods [1] Specific Consumption Categories - Retail sales of goods increased by 4% year-on-year, reaching 3.4276 trillion yuan [1] - Catering revenue increased by 1.1% year-on-year, reaching 450.4 billion yuan [1] - Online retail sales of food, clothing, and consumer goods increased by 14.7%, 1.7%, and 5.8% respectively [1] Retail Growth in Specific Sectors - Retail sales of household appliances and audio-visual equipment increased by 30.4% year-on-year [1] - Retail sales of cultural and office supplies increased by 23.7% year-on-year [1] - Retail sales of communication equipment increased by 22.9% year-on-year [1] - Retail sales of furniture increased by 22.6% year-on-year [1] - Retail sales of sports and entertainment products increased by 21.1% year-on-year [1] - Retail sales of gold, silver, and jewelry increased by 11% year-on-year [1]