11月份，社会消费品零售总额43898亿元，同比增长1.3%。其中，除汽车以外的消费品零售额39444亿 元，增长2.5%。1—11月份，社会消费品零售总额456067亿元，增长4.0%。其中，除汽车以外的消费品 零售额411637亿元，增长4.6%。 按经营单位所在地分，11月份，城镇消费品零售额37684亿元，同比增长1.0%；乡村消费品零售额6214 亿元，增长2.8%。1—11月份，城镇消费品零售额394544亿元，增长3.9%；乡村消费品零售额61523亿 元，增长4.4%。 按消费类型分，11月份，商品零售额37841亿元，同比增长1.0%；餐饮收入6057亿元，增长3.2%。1— 11月份，商品零售额403822亿元，增长4.1%；餐饮收入52245亿元，增长3.3%。 按零售业态分，1—11月份，限额以上零售业单位中便利店、超市、百货店、专业店、品牌专卖店零售 额同比分别增长6.0%、4.7%、0.7%、3.4%、0.1%。 1—11月份，全国网上零售额144582亿元，同比增长9.1%。其中，实物商品网上零售额118193亿元，增 长5.7%，占社会消费品零售总额的比重为25.9%；在实物商 ...

11月份，社会消费品零售总额43898亿元，同比增长1.3%。其中，除汽车以外的消费品零售额39444亿 元，增长2.5%。1—11月份，社会消费品零售总额456067亿元，增长4.0%。其中，除汽车以外的消费品 零售额411637亿元，增长4.6%。 按经营单位所在地分，11月份，城镇消费品零售额37684亿元，同比增长1.0%；乡村消费品零售额6214 亿元，增长2.8%。1—11月份，城镇消费品零售额394544亿元，增长3.9%；乡村消费品零售额61523亿 元，增长4.4%。 按消费类型分，11月份，商品零售额37841亿元，同比增长1.0%；餐饮收入6057亿元，增长3.2%。1— 11月份，商品零售额403822亿元，增长4.1%；餐饮收入52245亿元，增长3.3%。 按零售业态分，1—11月份，限额以上零售业单位中便利店、超市、百货店、专业店、品牌专卖店零售 额同比分别增长6.0%、4.7%、0.7%、3.4%、0.1%。 1—11月份，全国网上零售额144582亿元，同比增长9.1%。其中，实物商品网上零售额118193亿元，增 长5.7%，占社会消费品零售总额的比重为25.9%；在实物商 ...

统计局：社会消费品零售总额43898亿元，同比增长1.3%。按消费类型分，11月份，商品零售额37841亿元，同比增长1.0%；餐饮收入6057亿元，增长3.2%。1—11月份，全国网上零售额144582亿元，同比增长9.1%（1-10月同比增9.6%）。其中，实物商品网上零售额118193亿元，增长5.7%，占社会消费品零售总额的比重为25.9%；在实物商品网上零售额中，吃类、穿类、用类商品分别增长14.9%、3.5%、4.4%。（前值15.1%、3.6%、5.1%）。11月通讯器材类零售销售总额增20.6%（10月增23.2%），文化办公用品类增11.7%（10月增13.5%），金银珠宝类增8.5%（10月增37.6%），体育、娱乐用品类增0.4%（10月增10.1%），家用电器和音像器材类降19.4%（10月增14.6%），家具类降3.8%（10月增9.6%）。 ...

11月份，社会消费品零售总额43898亿元，同比增长1.3%。其中，除汽车以外的消费品零售额39444亿元，增长2.5%。1—11月份，社会消费品零售总额 456067亿元，增长4.0%。其中，除汽车以外的消费品零售额411637亿元，增长4.6%。 按经营单位所在地分，11月份，城镇消费品零售额37684亿元，同比增长1.0%；乡村消费品零售额6214亿元，增长2.8%。1—11月份，城镇消费品零售额 394544亿元，增长3.9%；乡村消费品零售额61523亿元，增长4.4%。 按消费类型分，11月份，商品零售额37841亿元，同比增长1.0%；餐饮收入6057亿元，增长3.2%。1—11月份，商品零售额403822亿元，增长4.1%；餐饮收 入52245亿元，增长3.3%。 按零售业态分，1—11月份，限额以上零售业单位中便利店、超市、百货店、专业店、品牌专卖店零售额同比分别增长6.0%、4.7%、0.7%、3.4%、0.1%。 1—11月份，全国网上零售额144582亿元，同比增长9.1%。其中，实物商品网上零售额118193亿元，增长5.7%，占社会消费品零售总额的比重为25.9%；在 实物商品网上 ...

11月份，社会消费品零售总额43898亿元，同比增长1.3%。其中，除汽车以外的消费品零售额39444亿元，增长2.5%。1—11月份，社会消费品零售总额 456067亿元，增长4.0%。其中，除汽车以外的消费品零售额411637亿元，增长4.6%。 按经营单位所在地分，11月份，城镇消费品零售额37684亿元，同比增长1.0%；乡村消费品零售额6214亿元，增长2.8%。1—11月份，城镇消费品零售额 394544亿元，增长3.9%；乡村消费品零售额61523亿元，增长4.4%。 按消费类型分，11月份，商品零售额37841亿元，同比增长1.0%；餐饮收入6057亿元，增长3.2%。1—11月份，商品零售额403822亿元，增长4.1%；餐饮收 入52245亿元，增长3.3%。 按零售业态分，1—11月份，限额以上零售业单位中便利店、超市、百货店、专业店、品牌专卖店零售额同比分别增长6.0%、4.7%、0.7%、3.4%、0.1%。 1—11月份，全国网上零售额144582亿元，同比增长9.1%。其中，实物商品网上零售额118193亿元，增长5.7%，占社会消费品零售总额的比重为25.9%；在 实物商品网上 ...

Investment Rating - The report maintains a "Positive" investment rating for the industry [2][31] Core Insights - In October 2025, the total retail sales reached 46,291 billion, with a nominal year-on-year growth of 2.9%, slightly exceeding expectations; excluding automobiles, the retail sales of consumer goods grew by 4.0% [12][21] - The overall consumption sentiment showed a decline due to significant drag from appliances, automobiles, and petroleum, while optional consumption was positively influenced by the dual festivals and Double Eleven shopping event [12][21] - The online retail sales for the first ten months of 2025 increased by 9.6%, with October's online retail sales at 15,086 billion, reflecting a year-on-year growth of 8.1% [24][25] Summary by Sections Overall Retail Data - The total retail sales for January to October 2025 amounted to 412,169 billion, with a nominal year-on-year growth of 4.3%, and excluding automobiles, the growth was 4.9% [12][21] - In October, the retail sales of goods and dining revenue were 41,092 billion and 5,199 billion respectively, with year-on-year growth of 2.8% and 3.8% [12][21] Retail Data Above Designated Size - In October, the retail sales above designated size reached 17,782 billion, with a year-on-year growth of 1.6% [13] - The dining revenue for October showed a year-on-year increase of 3.7%, while the retail sales of goods grew by 1.4% [13] Online Retail Data - The online retail sales for the first ten months totaled 127,916 billion, with a cumulative year-on-year growth of 9.6% [24] - The physical online retail sales for January to October reached 103,984 billion, accounting for 28.4% of total goods retail and 25.2% of total retail sales [24]

Group 1: Retail Sales Performance - In October, the total retail sales of consumer goods reached 46,291 billion yuan, with a year-on-year growth of 2.9% [1] - Excluding automobiles, the retail sales of consumer goods amounted to 42,036 billion yuan, growing by 4.0% [1] - From January to October, the total retail sales of consumer goods were 412,169 billion yuan, reflecting a growth of 4.3% [1] Group 2: Urban and Rural Consumption - In October, urban retail sales were 40,021 billion yuan, with a year-on-year increase of 2.7%, while rural retail sales reached 6,270 billion yuan, growing by 4.1% [1] - For the period from January to October, urban retail sales totaled 356,860 billion yuan, up by 4.2%, and rural retail sales were 55,309 billion yuan, increasing by 4.6% [1] Group 3: Consumption Types - In October, the retail sales of goods were 41,092 billion yuan, with a year-on-year growth of 2.8%, while catering revenue was 5,199 billion yuan, growing by 3.8% [1] - From January to October, the retail sales of goods reached 365,981 billion yuan, reflecting a growth of 4.4%, and catering revenue was 46,188 billion yuan, increasing by 3.3% [1] Group 4: Online Retail Performance - From January to October, the national online retail sales amounted to 127,916 billion yuan, with a year-on-year growth of 9.6% [2] - Among online retail sales, the physical goods segment reached 103,984 billion yuan, growing by 6.3%, accounting for 25.2% of total retail sales [2] - Within the physical goods online retail, food, clothing, and daily necessities grew by 15.1%, 3.6%, and 5.1% respectively [2]

Overall Consumption - Total retail sales of consumer goods in October reached 4.6291 trillion yuan, a year-on-year increase of 2.9% [1] - From January to October, national online retail sales amounted to 12.7916 trillion yuan, a year-on-year increase of 9.6% [1] - Online retail sales of physical goods increased by 6.3%, accounting for 25.2% of the total retail sales of consumer goods [1] Consumption Breakdown - Retail sales of goods increased by 2.8% year-on-year, amounting to 4.1092 trillion yuan [1] - Catering revenue increased by 3.8%, reaching 519.9 billion yuan [1] - Among online retail sales of physical goods, food, clothing, and general merchandise increased by 15.1%, 3.6%, and 5.1% respectively [1] Retail Sales Performance by Category - Gold, silver, and jewelry retail sales increased by 37.6% year-on-year [1] - Communication equipment retail sales increased by 23.2% year-on-year [1] - Cultural and office supplies retail sales increased by 13.5% year-on-year [1] - Sports and recreational goods retail sales increased by 10.1% year-on-year [1] - Furniture retail sales increased by 9.6% year-on-year [1] - Household appliances and audio-visual equipment retail sales decreased by 14.6% year-on-year [1]

Core Insights - The total retail sales of consumer goods in October reached 46,291 billion yuan, with a year-on-year growth of 2.9% [5] - From January to October, the total retail sales amounted to 412,169 billion yuan, reflecting a growth of 4.3% [5] Group 1: Retail Sales by Location - In October, urban retail sales were 40,021 billion yuan, growing by 2.7% year-on-year, while rural retail sales were 6,270 billion yuan, increasing by 4.1% [2][5] - For the period from January to October, urban retail sales totaled 356,860 billion yuan, up by 4.2%, and rural retail sales reached 55,309 billion yuan, with a growth of 4.6% [2][5] Group 2: Retail Sales by Type - In October, the retail sales of goods were 41,092 billion yuan, showing a year-on-year increase of 2.8%, while dining revenue was 5,199 billion yuan, growing by 3.8% [5] - From January to October, the retail sales of goods totaled 365,981 billion yuan, with a growth of 4.4%, and dining revenue reached 46,188 billion yuan, increasing by 3.3% [5] Group 3: Online Retail Performance - From January to October, the online retail sales reached 127,916 billion yuan, with a year-on-year growth of 9.6% [4] - Among online retail, the physical goods sales were 103,984 billion yuan, growing by 6.3%, accounting for 25.2% of total retail sales [4][5] Group 4: Retail Sales by Format - For the first ten months, retail sales in convenience stores, supermarkets, department stores, specialty stores, and brand stores grew by 6.3%, 4.7%, 1.0%, 4.1%, and 1.0% respectively [4]

Economic Overview - The Chinese economy has shown resilience and vitality, maintaining a steady development trend despite external pressures and internal challenges [1] GDP Performance - The GDP for the first three quarters reached 10,150.36 billion yuan, with a year-on-year growth of 5.2% at constant prices [2] - The GDP for the third quarter was 3,545 billion yuan, reflecting a year-on-year growth of 4.8% at constant prices [2] Agricultural Sector - The agricultural value added in the first three quarters increased by 3.6% year-on-year, with the total summer grain and early rice production reaching 178.25 million tons, an increase of 0.1% compared to the previous year [5] Industrial Sector - The industrial value added for large-scale enterprises grew by 6.2% year-on-year in the first three quarters [10] - The equipment manufacturing sector saw a value added increase of 9.7%, while high-tech manufacturing experienced a growth of 9.6% [10] Service Sector - The modern service industry has developed well, with the information transmission, software, and IT services sector growing by 11.2%, leasing and business services by 9.2%, and transportation, warehousing, and postal services by 5.8% [15] Retail and Consumption - The total retail sales of consumer goods reached 3,658.77 billion yuan in the first three quarters, marking a year-on-year growth of 4.5% [17] - Online retail sales amounted to 1,128.30 billion yuan, with a year-on-year increase of 9.8% [17]