Core Insights - In October, the total retail sales of consumer goods reached 46,291 billion yuan, showing a year-on-year growth of 2.9%, which is a decline of 0.1% compared to September. This marks the fifth consecutive month of decline since the peak of 6.4% in May [2] - From January to October, the total retail sales amounted to 412,169 billion yuan, with a growth rate of 4.3%, down 0.2% from the growth rate in the first three quarters [2] Retail Performance by Location - In October, urban retail sales were 40,021 billion yuan, growing by 2.7% year-on-year, while rural retail sales reached 6,270 billion yuan, with a growth of 4.1%. For the period from January to October, urban retail sales totaled 356,860 billion yuan, up 4.2%, and rural retail sales were 55,309 billion yuan, increasing by 4.6% [2] Retail Performance by Type - In October, the retail sales of goods were 41,092 billion yuan, with a year-on-year increase of 2.8%, and catering revenue was 5,199 billion yuan, growing by 3.8%. Notably, basic living and some upgraded consumption categories saw rapid growth, with significant increases in retail sales for food, communication equipment, cultural office supplies, and sports entertainment products [2] - From January to October, the total retail sales of goods reached 365,981 billion yuan, growing by 4.4%, while catering revenue was 46,188 billion yuan, with a growth of 3.3%. Catering revenue rebounded to 3.8% after dropping to a low of 0.9% in September [2] Retail Formats Performance - From January to October, retail sales in convenience stores, supermarkets, department stores, specialty stores, and brand stores grew by 6.3%, 4.7%, 1.0%, 4.1%, and 1.0% respectively [3] - The service retail sector saw a year-on-year growth of 5.3%, with an acceleration of 0.1 percentage points compared to the first three quarters. Notable growth was observed in leisure services, communication services, travel consulting and rental services, and transportation services [3]

Core Viewpoint - The consumer market in China is showing stable growth, with significant increases in retail sales and specific categories driven by policies and consumer behavior [1] Group 1: Overall Retail Performance - From January to May, the total retail sales of consumer goods reached 20.32 trillion yuan, with a year-on-year growth of 5.0% [1] - In May, the total retail sales amounted to 4.13 trillion yuan, marking a year-on-year increase of 6.4%, the fastest monthly growth rate in 2024 [1] Group 2: Category-Specific Growth - Retail sales of household appliances and mobile phones have surged, with retail sales of major categories such as home appliances, communication equipment, cultural and office supplies, and furniture increasing by 53.0%, 33.0%, 30.5%, and 25.6% respectively [1] - The retail volume of passenger cars in May saw a year-on-year increase of 13.3% [1] - Sales of upgraded products are also on the rise, with retail sales of sports and entertainment goods and gold and silver jewelry increasing by 28.3% and 21.8% respectively [1]