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1月至5月上海商圈零售额规模、客流热度均呈增长态势
Zhong Guo Xin Wen Wang· 2025-06-27 08:21
Core Insights - The retail sales and customer traffic in Shanghai's monitored commercial districts showed growth from January to May 2025, indicating a positive trend in consumer spending [1][3]. Retail Performance - The retail sales in 50 monitored commercial districts in Shanghai increased by 2.1% year-on-year from January to May 2025, surpassing the overall growth of social consumer goods retail sales by 0.7 percentage points [3]. - The retail sales during this period reached the highest level since the start of the 14th Five-Year Plan, with 15 commercial districts experiencing a year-on-year growth rate exceeding 10% [3]. Promotional Activities - The "May 5 Shopping Festival" initiated various promotional activities, leading to a vibrant consumer market, with top-performing districts including Lujiazui-Zhangyang Road, Nanjing West Road, and Nanjing East Road in terms of retail sales [3]. - The "Commercial District Boutique Promotion Festival" was introduced this year, featuring diverse marketing activities and discounts to enhance consumer engagement [3]. Consumption Coupons Impact - Seven districts, including Pudong and Huangpu, distributed "commercial district consumption coupons" during the promotion festival, covering nearly 100 shopping malls and over 3,600 brands [5]. - As of June 25, the consumption coupons generated sales amounting to 530 million yuan, with an estimated consumption leverage effect exceeding five times [5]. Overall Market Trends - In May 2025, Shanghai's total retail sales of consumer goods reached 151.67 billion yuan, reflecting a year-on-year growth of 7.5%, with a significant increase of 4.9 percentage points compared to April [5]. - From January to May 2025, the total retail sales amounted to 687.21 billion yuan, with a year-on-year growth of 1.4%, particularly in categories related to commercial districts such as textiles, high-quality food, and daily necessities [5]. Future Outlook - By the end of 2024, 33.4% of Shanghai's 530 centralized commercial facilities are expected to operate at a medium to high level, surpassing the national average of 16.5% [5]. - The city aims to enhance its global competitiveness by developing top-tier commercial districts that serve as landmarks for consumption [5].