商圈经济

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商圈经济点亮消费新图景
Jing Ji Ri Bao· 2025-10-02 22:14
近年来,山东先后培育认定了18个省级试点智慧商圈,投入财政资金4800万元支持智慧商圈发展,增强 商业载体集聚辐射能力。在国庆中秋长假来临之际,山东各地以商圈经济为抓手,着力创造新消费场 景,激发消费潜力,提升消费体验。 "10月2日,'梅果'鲁西南首店、'小江溪'济宁首店、'石头先生的烤炉'最新形象店等多家新门店首开,消 费者来万达'逛吃'又有了新去处。"山东济宁太白路万达广场副总经理袁海梅介绍。 除了新店开业,还有精彩纷呈的IP活动和大型展览、音乐节或电影节。龙贵购物太白店推出"双节同庆· 运河儒风"——沉浸式济宁文化体验盛宴,融合了好吃、好玩、好逛、华服共赏四大主题。"参与'运河 记忆'集章转发活动,即可获赠运河文创'李小白'定制冰箱贴。"龙贵购物太白店店长王红娟说。 距离龙贵购物太白店不到200米的九龙家电太白店内,"天天享补贴·放价抽大奖""单笔消费最高立减900 元"等宣传海报张贴在显眼位置。"想着给爸妈换一个智能锁,刚好我选中的这款国庆节期间打折,能便 宜300多元。"市民李辉说。 胶城时光巷、紫金城食尚天街夜市、"黄河大集"暨东阿中医药文化旅游区第六届雪花啤酒节……今年以 来,东阿夜市经济热气 ...
商圈经济亮点纷呈
Jing Ji Ri Bao· 2025-10-02 00:42
原标题:商圈经济亮点纷呈 在北京,体育赛事与花园城市为商圈注入新鲜活力;在上海,各大商圈节庆活动接力举办,掀起消 费热潮;在成都,沉浸式、互动式的消费新场景新业态为游客提供全新游览体验……国庆中秋假期是各 大商圈比拼竞争力的关键节点,多地核心商圈以"新业态+强体验"突破同质化瓶颈,多领域联动、多场 景布局、多业态融合,营造浓郁节日氛围,激活消费潜力。 "网红美食和互动舞台,让年轻消费者乐于停留,在逛、玩、拍、买中延长了消费链条。这种强调 参与感、氛围感的消费场景,成为商圈拉动客流的重要方式。"北京市朝阳区朝外街道办事处主任黄海 燕介绍,朝外街道联合区域内文商旅体资源,组建朝外城市活力创新中心商业联盟,聚焦"年轻力消 费",将本地生活消费与促进经济发展、满足生活需求、增强商居凝聚力相结合,推动商业品质提升和 消费规模扩大。 金秋十月,北京迎来中国网球公开赛与WTT大满贯的"同城双赛"。两大顶级赛事不仅带动体育消 费升温,也为周边商圈注入新鲜活力。今年,中网特许商品开发深度融合城市文化元素,以大众喜爱的 形式传递网球魅力,成为连接体育赛事与城市文化的创新纽带。随着赛事日趋激烈,国家网球中心内的 各类快闪店成为中外 ...
1月至5月上海商圈零售额规模、客流热度均呈增长态势
Zhong Guo Xin Wen Wang· 2025-06-27 08:21
Core Insights - The retail sales and customer traffic in Shanghai's monitored commercial districts showed growth from January to May 2025, indicating a positive trend in consumer spending [1][3]. Retail Performance - The retail sales in 50 monitored commercial districts in Shanghai increased by 2.1% year-on-year from January to May 2025, surpassing the overall growth of social consumer goods retail sales by 0.7 percentage points [3]. - The retail sales during this period reached the highest level since the start of the 14th Five-Year Plan, with 15 commercial districts experiencing a year-on-year growth rate exceeding 10% [3]. Promotional Activities - The "May 5 Shopping Festival" initiated various promotional activities, leading to a vibrant consumer market, with top-performing districts including Lujiazui-Zhangyang Road, Nanjing West Road, and Nanjing East Road in terms of retail sales [3]. - The "Commercial District Boutique Promotion Festival" was introduced this year, featuring diverse marketing activities and discounts to enhance consumer engagement [3]. Consumption Coupons Impact - Seven districts, including Pudong and Huangpu, distributed "commercial district consumption coupons" during the promotion festival, covering nearly 100 shopping malls and over 3,600 brands [5]. - As of June 25, the consumption coupons generated sales amounting to 530 million yuan, with an estimated consumption leverage effect exceeding five times [5]. Overall Market Trends - In May 2025, Shanghai's total retail sales of consumer goods reached 151.67 billion yuan, reflecting a year-on-year growth of 7.5%, with a significant increase of 4.9 percentage points compared to April [5]. - From January to May 2025, the total retail sales amounted to 687.21 billion yuan, with a year-on-year growth of 1.4%, particularly in categories related to commercial districts such as textiles, high-quality food, and daily necessities [5]. Future Outlook - By the end of 2024, 33.4% of Shanghai's 530 centralized commercial facilities are expected to operate at a medium to high level, surpassing the national average of 16.5% [5]. - The city aims to enhance its global competitiveness by developing top-tier commercial districts that serve as landmarks for consumption [5].